USM » Topics » LOOKING FORWARD

This excerpt taken from the USM DEF 14A filed Apr 15, 2009.

LOOKING FORWARD

        U.S. Cellular remains committed to adding customers and growing revenues over the long term by providing a high-quality network, competitive services and products, and superior customer service. As part of this long-term strategy, U.S. Cellular is targeting selected customer segments, particularly the postpay consumer and small- to medium-sized commercial segments. To establish a strong organizational foundation for achieving its objective, the company plans to begin several interdependent initiatives in 2009, including:

    Developing deeper and more customized relationships with customers at every touch point—online, in retail stores, and through the billing system—through new customer relationship management and electronic data warehouse systems;

    Driving online sales and customer engagement by enhancing the learning, shopping, and support experience at www.uscellular.com;

    Promoting flexible pricing and faster service and product implementation by developing a unified billing system platform for all customer segments;

    Introducing new services and products more quickly by strengthening service and product development capabilities; and

    Automating inventory distribution and equipment return, and centralizing repairs for all sales channels, including agents, through a new handset logistics system.

        U.S. Cellular will continue to build its portfolio of data services and products in 2009, supported by the ongoing expansion of its 3G network. The company also plans to introduce new and competitive

iii



prepaid offerings, while remaining primarily focused on its retail postpay customers. Although U.S. Cellular expects total roaming revenues to decrease in 2009 as a result of the merger of Verizon and Alltel, its continued growth in cell sites and network quality ensures an attractive voice and data roaming experience for its roaming partners.

        Thank you to our dedicated associates for our successes in 2008, and to our shareholders and bondholders for your continued support.

Cordially yours,

 

 

 

GRAPHIC

 

GRAPHIC
John E. Rooney
President and Chief Executive Officer
  LeRoy T. Carlson, Jr.
Chairman

iv


UNITED STATES CELLULAR CORPORATION
8410 West Bryn Mawr Avenue
Suite 700
Chicago, Illinois 60631
Phone: (773) 399-8900
Fax: (773) 399-8936

GRAPHIC

April 15, 2009

Dear Fellow Shareholders:

        You are cordially invited to attend our 2009 annual meeting on Tuesday, May 19, 2009, at 8:30 a.m., Chicago time, at the Renaissance Chicago O'Hare Suites Hotel, 8500 W. Bryn Mawr Avenue, Chicago, Illinois. At the meeting, we will report on the plans and accomplishments of United States Cellular Corporation.

        The formal notice of the meeting and our board of directors' proxy statement are enclosed. Appendix I to the proxy statement contains audited financial statements and certain other financial information for the year ended December 31, 2008, as required by the rules and regulations of the Securities and Exchange Commission ("SEC"). At the 2009 annual meeting, shareholders are being asked to take the following actions:

    1.
    elect three Class I directors nominated by the U.S. Cellular board of directors and named in the attached proxy statement;

    2.
    consider and approve an amended Non-Employee Director Compensation Plan, as more fully described in the accompanying proxy statement;

    3.
    consider and approve U.S. Cellular's 2005 Long-Term Incentive Plan, as amended, as more fully described in the accompanying proxy statement; and

    4.
    ratify the selection of independent registered public accountants for the current fiscal year.

        The board of directors recommends a vote "FOR" its nominees for election as directors, "FOR" the proposal to approve an amended Non-Employee Director Compensation Plan, "FOR" the proposal to approve U.S. Cellular's 2005 Long-Term Incentive Plan, as amended, and "FOR" the proposal to ratify accountants.

        Our board of directors and members of our management team will be at the annual meeting to meet with you and discuss our record of achievement and plans for the future. Your vote is important. Therefore, please sign and return the enclosed proxy card, whether or not you plan to attend the meeting.

        We look forward to visiting with you at the annual meeting.

Very truly yours,

GRAPHIC

 

GRAPHIC
LeRoy T. Carlson, Jr.
Chairman
  John E. Rooney
President and Chief Executive Officer
This excerpt taken from the USM ARS filed Apr 15, 2009.

LOOKING FORWARD

        U.S. Cellular remains committed to adding customers and growing revenues over the long term by providing a high-quality network, competitive services and products, and superior customer service. As part of this long-term strategy, U.S. Cellular is targeting selected customer segments, particularly the postpay consumer and small- to medium-sized commercial segments. To establish a strong organizational foundation for achieving its objective, the company plans to begin several interdependent initiatives in 2009, including:

    Developing deeper and more customized relationships with customers at every touch point—online, in retail stores, and through the billing system—through new customer relationship management and electronic data warehouse systems;

    Driving online sales and customer engagement by enhancing the learning, shopping, and support experience at www.uscellular.com;

    Promoting flexible pricing and faster service and product implementation by developing a unified billing system platform for all customer segments;

    Introducing new services and products more quickly by strengthening service and product development capabilities; and

    Automating inventory distribution and equipment return, and centralizing repairs for all sales channels, including agents, through a new handset logistics system.

        U.S. Cellular will continue to build its portfolio of data services and products in 2009, supported by the ongoing expansion of its 3G network. The company also plans to introduce new and competitive

iii



prepaid offerings, while remaining primarily focused on its retail postpay customers. Although U.S. Cellular expects total roaming revenues to decrease in 2009 as a result of the merger of Verizon and Alltel, its continued growth in cell sites and network quality ensures an attractive voice and data roaming experience for its roaming partners.

        Thank you to our dedicated associates for our successes in 2008, and to our shareholders and bondholders for your continued support.

Cordially yours,

 

 

 

GRAPHIC

 

GRAPHIC
John E. Rooney
President and Chief Executive Officer
  LeRoy T. Carlson, Jr.
Chairman

iv


UNITED STATES CELLULAR CORPORATION
8410 West Bryn Mawr Avenue
Suite 700
Chicago, Illinois 60631
Phone: (773) 399-8900
Fax: (773) 399-8936

GRAPHIC

April 15, 2009

Dear Fellow Shareholders:

        You are cordially invited to attend our 2009 annual meeting on Tuesday, May 19, 2009, at 8:30 a.m., Chicago time, at the Renaissance Chicago O'Hare Suites Hotel, 8500 W. Bryn Mawr Avenue, Chicago, Illinois. At the meeting, we will report on the plans and accomplishments of United States Cellular Corporation.

        The formal notice of the meeting and our board of directors' proxy statement are enclosed. Appendix I to the proxy statement contains audited financial statements and certain other financial information for the year ended December 31, 2008, as required by the rules and regulations of the Securities and Exchange Commission ("SEC"). At the 2009 annual meeting, shareholders are being asked to take the following actions:

    1.
    elect three Class I directors nominated by the U.S. Cellular board of directors and named in the attached proxy statement;

    2.
    consider and approve an amended Non-Employee Director Compensation Plan, as more fully described in the accompanying proxy statement;

    3.
    consider and approve U.S. Cellular's 2005 Long-Term Incentive Plan, as amended, as more fully described in the accompanying proxy statement; and

    4.
    ratify the selection of independent registered public accountants for the current fiscal year.

        The board of directors recommends a vote "FOR" its nominees for election as directors, "FOR" the proposal to approve an amended Non-Employee Director Compensation Plan, "FOR" the proposal to approve U.S. Cellular's 2005 Long-Term Incentive Plan, as amended, and "FOR" the proposal to ratify accountants.

        Our board of directors and members of our management team will be at the annual meeting to meet with you and discuss our record of achievement and plans for the future. Your vote is important. Therefore, please sign and return the enclosed proxy card, whether or not you plan to attend the meeting.

        We look forward to visiting with you at the annual meeting.

Very truly yours,

GRAPHIC

 

GRAPHIC
LeRoy T. Carlson, Jr.
Chairman
  John E. Rooney
President and Chief Executive Officer
This excerpt taken from the USM DEF 14A filed Apr 15, 2008.

Looking Forward

        In 2008, our associates will continue to focus on delivering the very best in customer satisfaction through expanded product and service offerings, a high-quality network, and outstanding customer service at every point of contact.

This excerpt taken from the USM ARS filed Apr 15, 2008.

Looking Forward

        In 2008, our associates will continue to focus on delivering the very best in customer satisfaction through expanded product and service offerings, a high-quality network, and outstanding customer service at every point of contact.

This excerpt taken from the USM DEF 14A filed Apr 25, 2007.

Looking forward

For the remainder of 2007, U.S. Cellular will continue to:

·       Grow the number of postpay customers and expand market share in recently developed markets. No major new market launches are planned for 2007.

·       Expand points of distribution in larger markets.

·       Continue to add popular and profitable easyedge services.

·       Add new handsets targeted at both consumer and business segments.

·       Expand services in the 3G market trial in Milwaukee.

·       Improve profitability and cash flow from operating activities.

This excerpt taken from the USM DEF 14A filed Aug 14, 2006.

Looking forward

For the remainder of 2006, U.S. Cellular will continue to focus on profitable growth in its existing markets—no new market launches are planned. The company will continue to expand the easyedge line with data services that provide value to customers and the company, and add new phones and features to meet and build market demand. We currently plan to launch service trials of EVDO (Evolution Data Optimized) Release Zero in the second half of 2006, with Release A scheduled to trial in 2007. And to further improve customer satisfaction and maintain our industry-low, postpay churn rate, we will continue to streamline and standardize our calling plans.

Customers expect it. And we deliver!

Cordially yours,

 

 

 

GRAPHIC

 

GRAPHIC

LeRoy T. Carlson, Jr.

 

John E. Rooney

Chairman

 

President and Chief Executive Officer

 

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