ShopNBC to Debut Exclusive Collection of Flameless Candles

MINNEAPOLIS, MN -- (Marketwire) -- 10/12/09 -- ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, announced today the premiere of "Enchantment(TM) Flameless Candles," a new collection of flameless candles created from real wax featuring LED lights, timers, and fragrant scents individually packaged and ready for gift giving. The new collection debuts Tuesday, October 13 at 12 am, 7 am, 12 pm and 4 pm ET, during a show titled after the collection. As part of the network's ShopNBC Anywhere initiative, customers can shop via cable and satellite TV; mobile devices (iPhone and iPod touch); online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.

The new Enchantment Flameless Candles category, supported by the self-titled show series, will debut with ShopNBC host Connie Kunkle and expert guest Teri Traczyk-Rezac who together will surprise and delight viewers seeking the ambiance and pleasing glow of candles, without the hazards of open flames and dripping wax. Perfect for gift giving, Enchantment Flameless Candles are available exclusively at ShopNBC in unique designs with leading technology featuring embedded flickering LED lights and timers. Created from real wax in an array of scented fragrances, this new collection provides the ShopNBC customer with a premium and realistic alternative to the traditional candle.

"We are pleased to announce the premiere of Enchantment Flameless Candles," said ShopNBC's Director of Home Furnishings, Deanna Heck. "This new category is an exciting addition to our expanding home décor business. Just in time for the holiday gift season, viewers will discover an aesthetically pleasing and safe alternative to traditional candles with the most up-to-date technologies in flickering LED lights, timers, and aromatic fragrances."

Enchantment Flameless Candles Must-Have's:

Offering the beauty of real candles, without the hazards of an open flame and the mess of drippy wax.

--  This set of four flameless botanical scented wax candles (K25256) are
    infused with botanical elements and the aromatic scent of freesia.
--  Featuring three different tone-on-tone designs in ivory wax (K25265),
    each candle is individually packaged and ready to give as a gift.
--  Safely add candlelit ambiance to any room with a set of two flameless
    candle sconces (K25252).

For more details on dates and show times, please visit www.ShopNBC.com keyword "Flameless Candles."

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site with compelling product videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

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