VZ » Topics » Advertising Costs

This excerpt taken from the VZ 10-K filed Feb 26, 2010.

Advertising Costs

Costs for advertising products and services as well as other promotional and sponsorship costs are charged to Selling, general and administrative expense in the periods in which they are incurred (see Note 16).

This excerpt taken from the VZ 8-K filed Nov 2, 2009.

Advertising Costs

Advertising costs for advertising products and services as well as other promotional and sponsorship costs are charged to Selling, general and administrative expense in the periods in which they are incurred (see Note 19).

These excerpts taken from the VZ 10-K filed Feb 24, 2009.

Advertising Costs

Advertising costs for advertising products and services as well as other promotional and sponsorship costs are charged to Selling, general and administrative expense in the periods in which they are incurred (see Note 19).

Advertising Costs

SIZE="2">Advertising costs for advertising products and services as well as other promotional and sponsorship costs are charged to Selling, general and administrative expense in the periods in which they are incurred (see Note 19).

STYLE="margin-top:18px;margin-bottom:0px">Earnings Per Common Share

Basic earnings per common
share are based on the weighted-average number of shares outstanding during the period. Diluted earnings per common share include the dilutive effect of shares issuable under our stock-based compensation plans, an exchangeable equity interest and
zero-coupon convertible notes (see Note 13). As of December 31, 2006, the exchangeable equity interest and zero-coupon convertible notes were no longer outstanding.

FACE="Times New Roman" SIZE="2">Cash and Cash Equivalents

We consider all highly liquid investments with a maturity of 90 days or
less when purchased to be cash equivalents. Cash equivalents are stated at cost, which approximates market value and include amounts held in money market funds. Prior to the close of the acquisition of Alltel Corporation (Alltel) we redeemed
approximately $8.9 billion of these money market funds (see Note 2).

This excerpt taken from the VZ 10-K filed Feb 28, 2008.

Advertising Costs

 

Advertising costs for advertising products and services as well as other promotional and sponsorship costs are charged to Selling, General & Administrative expense in the periods in which they are incurred.

 

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