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Vertro, Inc., formerly MIVA, Inc., is an Internet company that owns and operates the ALOT product portfolio. The Company operated its range of products and services through two divisions: MIVA Direct and MIVA Media as of December 31, 2008. MIVA Direct offers home page, desktop application and Internet browser toolbar products under the ALOT brand. The ALOT Home Page, ALOT Desktop and ALOT Toolbar are designed to make the Internet easy for consumers by providing direct access to affinity content and search results. The products generate approximately two million Internet searches per day. MIVA Media connected buyers and sellers online by displaying advertisements in response to consumer search or browsing activity on select Internet properties. Prior to the MIVA Media Sale, MIVA Media was an auction based pay-per-click advertising network that was operated across North America and in Europe. On March 12, 2009, Adknowledge, Inc. acquired MIVA Media, the media division of the Company. [1]
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