VCO found in 1883, its wine is distributed in a 131 countries. 
The company focuses on sustaining attractive growth rates while increasing brand penetration. It has specialized in the penetration of the premium brands wine – an attractive market segment due to prices and growth potential.
The company exports mainly to the U.S., Central America, Mexico, the Caribbean, South America, Canada and Asia.
The wines are broken up into the following product categories: premium reds, premium whites, Red varietals and bi-varietals, White varietals and bi-varietals, sparkling wine, popular wine and bulk wine. These are also representative of the company’s business segments separated by domestic and export sales. Domestic sales represent about a third of the company’s sales while export sales represent two thirds of the company’s sales.
Don Melchor, Carmín de Peumo, Amelia, Terrunyo, Marqués de Casa Concha, Trio, Casillero del Diablo, Sunrise and Frontera. The Company sells wines through the subsidiaries Viña Cono Sur, Viña Maipo, Viña Palo Alto, Viña Maycas del Limarí, and Bodega Trivento in Argentina.
Syrah, Pinot Noir, Malbec, Viognier, Pinot Blanc, Pinot Gris, Chenin Blanc, Riesling, Gewurtztraminer, and Sangiovese grapes.
Because wine-making is inherently dependent on growing grapes its production is susceptible to a variety of factors like disease, pest, droughts, frosts and other weather conditions. These can all affect the quantity, quality and price of grapes thereby affecting a company’s profitability. In the 2007-2008, Chile was plagued with drought.
Wine is subject to a great deal of regulation both within and without Chile. Regulation includes licensing requirements, trade and pricing controls, labeling requirements, advertising regulations and a control of relationships with wholesalers and retailers. The U.S. bureau of Alcohol, Tobaco, Firearms, and Explosives] requires wine products that tout the benefits of their product to have balancing statements stating potential health hazard. Company expansion is also subject to zoning ordinances as well as water limitations.
The wine industry is extremely competitive. In Chile and the countries to which Concha y Toro exports to, the wine products compete with local and international wines. Chilean wines compete with wines from the US, Europe, Australia, South Africa, South America, and New Zealand. The company’s wine also competes with soft drinks, liquors, beers and in Chile with pisco (a local grape spirit). Competitors abroad have significantly larger financial resources.
Competition comes from middle and large wineries in the domestic level: