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VMED » Topics » Advertising costs

This excerpt taken from the VMED 10-K filed Feb 28, 2006.

Advertising costs

        Advertising costs are expensed as incurred. The amount of advertising costs expensed by the Reorganized Company was £42 million for the year ended December 31, 2005 and £20 million for the year ended December 31, 2004. The Predecessor Company expensed £20 million for the six months ended June 30, 2004, and £41 million for the year ended December 31, 2003.

This excerpt taken from the VMED 10-K filed Mar 22, 2005.

Advertising costs

        Advertising costs are expensed as incurred. The amount of advertising costs expensed by the Reorganized Company for the year ended December 31, 2004 was £20 million. The Predecessor Company expensed £20 million for the six months ended June 30, 2004, £41 million and £52 million for the years ended December 31, 2003, and 2002, respectively.

EXCERPTS ON THIS PAGE:

10-K
Feb 28, 2006
10-K
Mar 22, 2005

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