The quadruple play advantage - Virgin Media is the only UK firm offering a package deal of Broadband, cable TV, land line and mobile phone. In the long term this will be a huge advantage, as these communications tools are quickly becoming essential commodities to residents and businesses. What sets Virgin apart is its offering of mobile phone service in the package - other companies can give customers a triple play, but not all four services. Furthermore, as land line phones become obsolete and more customers use only their cell phones, Virgin will have the ability to adapt its bundle offerings to fit this need.