Back to VPRT
Vistaprint Makes Significant Upgrade to Existing Business Card Offering

Vistaprint N.V. (Nasdaq: VPRT), a leading online provider of professional marketing products and services to micro businesses and the home, today announced a significant upgrade in paper stock for its standard and premium business cards, with no additional cost to consumers. The increased weight of the business card stock will result in a 40 percent heavier standard card, ensuring a sturdier feel and a new smoothness that will result in a higher print quality and color vibrancy across both sets of cards.

Vistaprint business cards (Photo: Business Wire)

Vistaprint business cards (Photo: Business Wire)

“Vistaprint has long been the market leader in business cards, having set the standard for the online design, order and print process more than a decade ago. We are committed to providing exceptional value to micro businesses, and aspire to lead the market in both affordability and quality,” said Trynka Shineman, Vistaprint’s Chief Customer Officer and Executive Vice President, Global Marketing. “That’s why we’ve significantly upgraded the paper stock of our standard and premium business cards without passing any additional costs on to customers. There’s no doubt they will immediately notice the upgraded quality the first time they pass a new Vistaprint business card along to a contact.”

Vistaprint’s standard business card will now be printed on 110 lb. paper stock. Customers can upgrade as they always have to a premium business card stock, which is now printed on 130 lb. paper stock. All other features, including image uploads, custom templates, backside printing and options like matte finish will be available on the upgraded stock.

In conjunction with the upgraded paper stock, the company also announced it will be altering the iconic backside messaging on its free business cards for North American Customers to “Build Your Business at” Vistaprint pioneered the free business card offer in 2000, giving a trial offer of 250 cards to anyone who wanted to order online and see the quality for themselves with zero risk. It quickly took off and the company imprinted a viral message to the back of each free card with the message, “Business cards are free at” It quickly became one of the most successful viral marketing campaigns in history and helped fuel Vistaprint’s early growth. In the 10 plus years since, the offer has generated more than 6.9 billion free business cards worldwide.

“If there’s one thing we as a company have learned in helping millions of micro businesses with everything from business cards to websites, it’s that customers usually turn to us at the inflection point of starting a business,” Shineman continued. “In essence, the business card is the first step to building a business from the ground up. With this message change, we’re embracing that and letting micro businesses everywhere know Vistaprint is here to help build their brand image with a multitude of products, beyond just business cards. As Vistaprint has evolved so has our product mix, and we hope this new backside message helps reflects that.”

About Vistaprint

Vistaprint N.V. (Nasdaq:VPRT) empowers more than 13 million micro businesses and consumers annually with affordable, professional options to make an impression. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct marketing expertise, Vistaprint offers a wide variety of products and services that micro businesses can use to expand their business. A global company, Vistaprint employs over 3,600 people, operates more than 25 localized websites globally and ships to more than 130 countries around the world. Vistaprint's broad range of products and services are easy to access online, 24 hours a day at

Vistaprint, the Vistaprint logo and Make an Impression are trademarks of Vistaprint N.V. or its subsidiaries. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.

Photos/Multimedia Gallery Available:

(c) 2015 Business Wire, Inc., All rights reserved. All of the news releases and other content contained herein are protected by copyright and other applicable laws, treaties and conventions. Information contained in the releases is furnished by Business Wire's members, who warrant that they are solely responsible for the content, accuracy and originality of the information contained therein. Any copying or reproduction (other than for an individual user's personal reference), redistribution, reposting or other transmission or communication is expressly prohibited without prior written permission of Business Wire, Inc
Back to VPRT
Wikinvest © 2006, 2007, 2008, 2009, 2010, 2011, 2012. Use of this site is subject to express Terms of Service, Privacy Policy, and Disclaimer. By continuing past this page, you agree to abide by these terms. Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. Stock market quotes delayed at least 15 minutes for NASDAQ, 20 mins for NYSE and AMEX. Market data by Xignite. See data providers for more details. Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest.
Powered by MediaWiki