This excerpt taken from the VOD 6-K filed Aug 12, 2005.
VODAFONE LAUNCHES THE VODAFONE TRAVEL PROMISE
Commitment to simplify and increase value to Vodafone customers when voice roaming
First element to be launched will be Vodafone Passport, an easier to understand voice roaming price plan
Vodafone customers will be able to call home at domestic rates, with only a connection fee added per call
For the same connection fee, Vodafone customers will be able to receive calls at no additional cost1
Vodafone announces today the launch of The Vodafone Travel Promise, its commitment to Vodafone customers to offer simplicity and better value for roaming services. The Vodafone Travel Promise will provide the basis for future roaming services made available to Vodafone customers.
The first element, Vodafone Passport, will offer customers price clarity and certainty when using voice roaming services abroad. For a one-off connection fee per call, determined by the Vodafone network operator, Vodafone Passport customers will be able to make voice calls at domestic rates when travelling in Vodafone subsidiary and selected affiliate markets2. In addition, when receiving calls abroad, customers will pay the same connection fee, allowing them to talk for up to a maximum of 60 minutes1, for no additional charge.
Vodafone Passport has been created following extensive customer research to offer greater price transparency and certainty to roaming customers. For example, a Vodafone UK contract customer in Spain making a five minute call to a mobile or fixed-line number back in the UK, using their inclusive minutes, will be charged £0.75, compared to £3.75 under existing price plans, a saving of 80%. Similarly, an Italian prepay customer making a ten minute call back to Italy whilst travelling in France, would be charged 10.00 under existing price plans and only 2.15 with Vodafone Passport, a saving of almost 80%. The longer customers talk on a call, the more cost effective the call becomes.
Vodafone has focused on its customers needs and is bringing a tangible benefit for our roaming customers through its global service footprint, said Peter Bamford, Chief Marketing Officer at Vodafone. Our commitment to provide greater clarity on voice roaming pricing will enable our customers to talk more often for longer when abroad.
Vodafone Passport will be available to Vodafone customers in Germany, Greece, Italy, the Netherlands, Spain and Sweden from 1 June. Vodafone Passport will be introduced to customers in Albania, Australia, Hungary, Ireland, Malta, New Zealand, Portugal and the UK during the coming months.
To opt-in, customers can contact their local operator for more details of applicable home rates and connection fees, terms and conditions and information on excluded price plans. Or they can visit www.vodafone.com
The new initiative will be supported by an above and below the line communications campaign, with the theme The Vodafone Travel Promise, across Europe.