This excerpt taken from the WPPGY 6-K filed Feb 29, 2008.
Another reason for cautious optimism
The world continues to be a restless place: nothing stays still for very long; there is a constant thirst for change. And restlessness continues to be good for the marketing communications industry.
Both companies and governments have learnt an important lesson over the last twenty years or so: its an extremely dangerous and expensive exercise to attempt to impose change on citizens, employees or consumers without first taking them into your confidence. And that, of course, means consulting them, involving them, talking them through the reasons for change and presenting them clearly with its intended benefits. The real costs involved in such communications programmes are minimal; if only because the costs of encountering resistance can be so formidable. Planned communications act as a kind of lubricant and so help make all organisations more efficient.
From fundamental research right through to consumer advertising, WPP companies are there to help their clients put change into effect as seamlessly as possible. It involves the scrupulous mining of hard data as well as an intuitive understanding of peoples aims and apprehensions and how they respond to promise.
And that, in turn, is why youll find such an extraordinary diversity of talent in WPP companies: statisticians and art directors; product designers and web designers; futurologists and copywriters; experts in everything from fashion to pharmaceuticals.
There are getting on for 100,000 of them, putting their talents at the disposal of our clients. So when, as now, we reveal our gratifying figures for last year, we are very glad indeed to recognise those many thousands of men and women around the world who made those figures possible. We thank them all; and wish them great satisfaction in their future work and all deserved success.