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WIKI ANALYSIS
WPP Group plc, together with its subsidiaries, provides advertising and communications services worldwide. Its Advertising and Media Investment Management segment engage in the design and production of advertisements for various types of media, such as television, cable, the Internet, radio, magazines, newspapers, and outdoor locations, such as billboards. Its services also include planning and creation of marketing and branding campaigns. This segment has capabilities in business science, consumer insight, communications and media strategy, tactical planning, trading, interactions, content development, and sports and entertainment marketing.
The company's Information, Insight, and Consultancy segment offers research services, such as strategic market studies, brand positioning and equity research, customer satisfaction surveys, product development, international research, and advanced modeling advertising research media planning databases and new product development projects and online consumer panel access for tracking and ad hoc studies.
WPP Group's Public Relations and Public Affairs segment advices clients who are seeking to communicate with consumers, governments, and/or the business and financial communities. Its activities include national and international corporate, financial, and marketing communications crisis management public affairs and government lobbying.
Branding and Identity, Healthcare, and Specialist Communications segment's activities include branding and identity healthcare communications direct digital, promotional, and interactive marketing and other communications services, including custom media, demographic and sector marketing, as well as sports marketing, and media and film production services.
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