As an integral part of its transformation to become America’s first choice for health and daily living, Walgreens (NYSE: WAG)(NASDAQ: WAG) today announced it has selected GSD&M to be its new brand and creative agency of record. The relationship will include broadcast, print and outdoor marketing efforts, as well as digital activation and creative.
“We are redefining the traditional drugstore and GSD&M brings the passion, experience and creativity to amplify our vision and to deliver our Well at Walgreens message to consumers in impactful ways,” said Joe Magnacca, Walgreens president of daily living products and solutions. “As we create a new customer experience, designed to delight customers and provide better, more personalized care to patients, we look forward to working with GSD&M to help tell that story.”
The first work from GSD&M is expected to break in the fall of 2012.
“Walgreens is an iconic brand that is known and trusted in households and communities across the country,” said Duff Stewart, president and CEO of GSD&M. “We’re honored to join a team that is such a vital part of daily life for millions of Americans and we’re committed to helping make a great difference for Walgreens and its customers.”
As the nation's largest drugstore chain with fiscal 2011 sales of $72 billion, Walgreens (www.walgreens.com) vision is to become America’s first choice for health and daily living. Each day, Walgreens provides nearly 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 7,855 drugstores in all 50 states, the District of Columbia and Puerto Rico. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.
GSD&M is an advertising agency headquartered in Austin, Texas. With a restless culture and purpose as a guiding force, GSD&M builds brands with an integrated creative and media approach. GSD&M is part of Omnicom Group, Inc. (NYSE:OMC). For more information go to GSDM.com.