Walt Disney Company (DIS)

Books and Magazines

Disney Publishing Worldwide (DPW) publishes children’s books and magazines in multiple countries and languages. DPW’s businesses include Disney Global Book Group, Global Children’s Magazines, U.S. Consumer Magazines, and Disney English. In fiscal 2008, the Disney Global Books Group published titles around the world in support of such franchises as High School Musical, Cars, Hannah Montana, Disney Princess, Disney Fairies, and Playhouse Disney. The Global Children’s Magazines business launched new titles such as High School Musical, Hannah Montana, Playhouse Disney, and the World of Cars, adding to its portfolio of magazines dedicated to Standard Characters. The U.S. Consumer Magazine business includes FamilyFun, Wondertime, and Disney en Familia, a new publication launched in 2008, designed for U.S. Hispanic households. DPW also licenses books, magazines and English language learning programs. In October 2008, DPW opened its first Disney English Center in Shanghai.

Books and Magazines

Disney Publishing Worldwide (DPW) publishes children’s books and magazines in multiple countries and languages. DPW’s businesses include Disney Global Book Group, Global Children’s Magazines, U.S. Consumer Magazines, and Disney English. In fiscal 2008, the Disney Global Books Group published titles around the world in

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support of such franchises as High School Musical, Cars, Hannah Montana, Disney Princess, Disney Fairies, and Playhouse Disney. The Global Children’s Magazines business launched new titles such as High School Musical, Hannah Montana, Playhouse Disney, and the World of Cars, adding to its portfolio of magazines dedicated to Standard Characters. The U.S. Consumer Magazine business includes FamilyFun, Wondertime, and Disney en Familia, a new publication launched in 2008, designed for U.S. Hispanic households. DPW also licenses books, magazines and English language learning programs. In October 2008, DPW opened its first Disney English Center in Shanghai.

Books and Magazines

Disney Publishing Worldwide (DPW) publishes children’s books and magazines in multiple countries and languages. DPW’s businesses include
Disney Global Book Group, Global Children’s Magazines, U.S. Consumer Magazines, and Disney English. In fiscal 2008, the Disney Global Books Group published titles around the world in

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Table of Contents

support of such franchises as High School Musical, Cars, Hannah Montana, Disney Princess, Disney Fairies, and Playhouse
Disney. The Global Children’s Magazines business launched new titles such as High School Musical, Hannah Montana, Playhouse Disney, and the World of Cars, adding to its portfolio of magazines dedicated to
Standard Characters. The U.S. Consumer Magazine business includes FamilyFun, Wondertime, and Disney en Familia, a new publication launched in 2008, designed for U.S. Hispanic households. DPW also licenses books, magazines and
English language learning programs. In October 2008, DPW opened its first Disney English Center in Shanghai.

Books and Magazines

Disney Publishing Worldwide (DPW) publishes children’s books and magazines in multiple countries and languages. DPW’s businesses include Disney Global Book Group, U.S. Consumer Magazines and Global Disney Magazines. During 2007, the Company’s U.S. and international children’s book group published several new titles, including the third book in the Percy Jackson and the Olympians Series by Rick Riordan, The Titan’s Curse, Disney’s Pirates of the Caribbean: At World’s End by T. t. Sutherland, High School Musical 2: The Junior Novel by N.B. Grace and the second illustrated storybook Fairy Dust and the Quest for the Wand by Gail Carlson Levine, as well as several titles for Cars and Princess franchises. The U.S. Consumer Magazine business includes such titles as FamilyFun and Wondertime. The international children’s magazine group includes titles such as Mickey Mouse and Donald Duck weekly comic magazines and Princess. In fiscal 2006, the Company sold Discover magazine and discontinued Disney magazine in the U.S. Disney Publishing also licenses books, magazines and English language learning programs.

Books and Magazines

The Company publishes children’s books and magazines in multiple countries and languages. Disney publishes both Disney-branded and non-Disney-branded titles through its U.S. children’s book group (which includes Hyperion and Disney Press) and Disney Libri in Italy. During 2006, the Company’s U.S. children’s book group published several new titles including Peter and the Shadow Thieves, by Dave Barry and Ridley Pearson, A Family of Poems: My Favorite Poetry for Children, by Caroline Kennedy, and the fifth book in the Artemis Fowl series by Eoin Colfer, The Lost Colony. The international children’s book group published new Disney Fairies titles that include The Trouble with Tink. The U.S. magazine business includes such titles as Disney Adventure, Wondertime, a new non-Disney-branded magazine for young families launched in the past year, and FamilyFun. The international children’s magazine group includes titles such as the Mickey Mouse and Donald Duck weekly comic magazines, Princess, W.I.T.C.H., and themed special edition comic magazines based on the Company’s film properties. In fiscal 2006, the Company sold Discover magazine and closed Disney magazine in the U.S.