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Walt Disney Company (DIS)
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DIS » Topics » Character Merchandise and Publications Licensing

This excerpt taken from the DIS 10-K filed Nov 22, 2006.

Character Merchandise and Publications Licensing

The Company’s worldwide merchandise licensing operations are divided among several product categories including: stationery, food, health, beauty, apparel, toys, consumer electronics, home furnishings, and home décor. In addition, Disney Publishing licenses books, magazines, and continuity programs. Through these product categories, the Company earns royalties, which are usually based on a fixed percentage of the wholesale or retail-selling price of the products. The Company licenses characters from its film, television, and other properties. Some of the major properties licensed by the Company include Mickey Mouse, Winnie the Pooh, and Disney Princess. The Company has also expanded its ability to design individual products across all categories and create exclusive themed and seasonal promotional campaigns for retailers based on characters, movies, and TV shows.

This excerpt taken from the DIS 10-K filed Dec 7, 2005.
Character Merchandise and Publications Licensing
      The Company’s worldwide merchandise licensing operations are divided among four lines of business: Disney Hardlines, which includes product categories such as consumer electronics, stationery, food and personal care products; Disney Softlines, which includes apparel, accessories and footwear; Disney Toys; and Disney Home, which includes product categories such as furnishings, décor and accessories. In addition, Disney Publishing licenses books, magazines and continuity programs. Through these lines of business, the Company earns royalties, which are usually based on a fixed percentage of the wholesale or retail-selling price of the products. The Company licenses characters from its film, television and other properties. Some of the major properties licensed by the Company include Mickey Mouse, Winnie the Pooh and Disney Princess. The Company has also

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expanded its ability to design individual products across all categories and create exclusive themed and seasonal promotional campaigns for retailers based on characters, movies and TV shows. “Direct-to-retail” relationships have enabled the Company to offer Disney products at prices competitive with the world’s major retailers.

EXCERPTS ON THIS PAGE:

10-K
Nov 22, 2006
10-K
Dec 7, 2005

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