Deal, worth tens of millions of dollars, will give WPP agencies and clients unprecedented access to the digital news organisation
BuzzFeed has entered the big leagues of advertising, striking its first global agency deal with Sir Martin...
CANBERA (dpa-AFX) - WPP Plc. (WPP.L) Thursday announced that J. Walter
Thompson Australia has acquired a majority stake in Webling Interactive, an
independent digital agency in Sydney. The financial aspects of the deal was not
Online video — particularly mobile video — is the fastest-growing advertising medium in terms of spend.
Facebook and Google have been leading that charge. Almost 9 in ten US advertising executives polled by eMarketer say they plan to run a...
If it wasn't already looking grim for ad tech companies, the next 12 months could be even worse, according to Irwin Gotlieb, the chairman of the world's biggest media investment agency GroupM.
Aside from the huge Wall Street plunge earlier this...
LONDON (dpa-AFX) - UK-based advertising giant WPP Group Plc. (WPP.L, WPPGY)
Wednesday said its first-half profit before tax increased significantly from the
previous year, helped partly by strong revenue growth in North America. Further,
Marketing services group reports net sales growth of 2.1% in the second quarter
Sir Martin Sorrell says that he remains an “unabashed bull” about China prospects despite its stock market crisis contributing to WPP reporting a slowdown in...
The world’s largest advertising holding company said an uptick in its North American business helped it post a sharp rise in net profit, but warned that highly volatile markets in China were a concern.
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