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Benzinga  Aug 3  Comment 
Baird upgraded Extended Stay America Inc (NYSE: STAY) from Neutral to Outperform. Extended Stay America shares closed at $19.00 on Friday. Analysts at JP Morgan upgraded Teva Pharmaceutical Industries Ltd (ADR) (NYSE: TEVA) from Neutral to...
Market Intelligence Center  Jul 28  Comment 
WebMD Health Corp (WBMD) presents a trading opportunity that offers a 4.55% return in just 143 days. A covered call on WebMd Health at the $40.00 level expiring on Dec. '15 offers an assigned return rate of 4.55% or 11.61% annualized. This trade...
The Hindu Business Line  Jul 22  Comment 
Online furniture market Urban Ladder has appointed Apurva Dalal as Chief Technology Officer.  Dalal, who has worked with companies such as Komli Media, Google, eBay and WebMD, will work towar...
Market Intelligence Center  Jul 17  Comment 
The patented algorithms that power MarketIntelligenceCenter.com's Artificial Intelligence Center found a trading opportunity with WebMD Health Corp (WBMD) that should provide a 5.51% return in just 63 days. Sell one Sep. '15 call at the $45.00...
Benzinga  Jun 30  Comment 
Below are the top small-cap healthcare information services stocks on the NYSE and the NASDAQ in terms of operating margin. The trailing-twelve-month operating margin at Computer Programs & Systems, Inc. (NASDAQ: CPSI) is 22.80 percent....
Market Intelligence Center  Jun 16  Comment 
After Monday’s trading in WebMD Health Corp (WBMD) MarketIntelligenceCenter.com's patented algorithms uncovered a trade that offers a 6.28% return or 24.39% on an annualized basis (for comparison purposes only), while providing 7.23% downside...
Market Intelligence Center  Jun 9  Comment 
WebMD Health Corp (WBMD) was identified by MarketIntelligenceCenter.com’s patented algorithms today after trading between $45.53 and $46.55 on Monday before closing at $45.78. A diagonal spread using a long position in the Jan. '16 $30.00 call...




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WebMD (NASDAQ:WBMD) owns websites that gives its visitors information on a wide variety of medical conditions, overviews of available treatment options, and general information on lifestyle and preventative care. WebMD provides most of its services for free and makes money by charging other companies, particularly pharmaceutical companies, to advertise on its sites. The company earned $439 million in revenue and $117 million in net income in 2009.[1]

Healthcare costs have increased an average of 7.6% a year since 2000.[2] This has resulted in a growing effort by employers and healthcare plans to manage medical expense growth by encouraging plan members to take a greater share of responsibility for managing their own health. For these corporate clients WebMD creates a private version of its web portal. WebMD then stores a detailed health record for each employee and offers customized content on preventative care based on the employee's health profile. It also uses this information to match the employee with the best healthcare plan. WebMD charges both setup and monthly fees for its corporate services.

While the company has benefited from growing corporate demand for its products, it also faces growing competition in this area. Both Google (GOOG) [3] and Microsoft (MSFT) [4] have launched their own health services with a particular focus on the corporate market. The companies are targeting health insurance companies in the hopes that the insurance companies offer their own clients medical information and records services.

Company Overview

WebMD has three primary revenue streams: online advertising at its public network of sites, its licensing of private portals and it's small but growing print and publishing group.[5]

Public Network of Sites:

WebMD's public network includes WebMD.com, rxlist.com, emedicine.com, emedicinehealth.com, and others. These sites offer a variety of health information on diagnosing illnesses, treatment, and wellness advice.

Private Portal licensing

WebMD licenses its service to over 82 partners. These portals are licensed to corporations and health insurance providers helping employees and health plan members make more informed decisions about optimal health plans and physician choice. Employees or health insurance customers submit electronic health records into the system and WebMd’s portal will help the user find the optimum health plan, treatment, and physicians for their needs. The portals also help users estimate health care costs for retirement.

Publishing

WebMD publishes The Little Blue Book , WebMD The Magazine and a variety of other offerings sent to doctors offices targeting both the consumer and professional health care markets. Publishing is the fastest growing part of WebMD's business.

Business Growth

That's way the bestest aesnwr so far!

Gosh, I wish I would have had that information erailer!

References

  1. Kaiser data on the growth in Healthcare from 2000-2005
  2. Google Health Launch
  3. Pharmaceutical Ad Spending
  4. WBMD 2009 10-K pg. 3-14
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