QUOTE AND NEWS
Market Intelligence Center  Feb 26  Comment 
WebMD Health Corp (WBMD) was selected by MarketIntelligenceCenter.com’s trade-picking algorithms today after trading between $40.56 and $44.76 on Wednesday before closing at $44.70. A diagonal spread using a long position in the Jan. '16 $25.00...
Wall Street Journal  Feb 24  Comment 
WebMD Health’s profit rose in the fourth quarter as the health information publisher reported higher advertising revenue and a double-digit increase in traffic.
Market Intelligence Center  Feb 24  Comment 
WebMD Health Corp (WBMD) presents a trading opportunity that offers a 3.09% return in just 115 days. A covered call on WebMd Health at the $35.00 level expiring on Jun. '15 offers an assigned return rate of 3.09% or 9.82% annualized. This trade...
MarketWatch  Feb 11  Comment 
Shares of WebMD Health Corp. fell more than 5% in midday trade on Tuesday, after Google Inc. said it would start answering medical inquiries right on its search page. Google said it will display relevant medical facts such as symptoms and...
MarketWatch  Feb 10  Comment 
Shares of WebMD Health Corp. fell more than 5% in recent trade after Google Inc. said it would start answering medical inquiries right on its search page, saving users from having to click onto third-party sites for common health questions....
Wall Street Journal  Jan 13  Comment 
WebMD Health said it expects its revenue for last year and the most-recent quarter to come in at the high end of the health-information provider’s previous projections.
Market Intelligence Center  Jan 9  Comment 
After Thursday’s trading in WebMD Health Corp (WBMD) MarketIntelligenceCenter.com's patented algorithms uncovered a trade that offers a 6.81% return or 35.50% on an annualized basis (for comparison purposes only), while providing 7.64% downside...
Market Intelligence Center  Dec 18  Comment 
After closing Wednesday at $38.07, WebMD Health Corp (WBMD) presents an attractive opportunity to get a 5.20% return in just 92 days, which is an annualized return of 20.63% (for comparison purposes only). To enter this trade, sell one Mar. '15...




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WebMD (NASDAQ:WBMD) owns websites that gives its visitors information on a wide variety of medical conditions, overviews of available treatment options, and general information on lifestyle and preventative care. WebMD provides most of its services for free and makes money by charging other companies, particularly pharmaceutical companies, to advertise on its sites. The company earned $439 million in revenue and $117 million in net income in 2009.[1]

Healthcare costs have increased an average of 7.6% a year since 2000.[2] This has resulted in a growing effort by employers and healthcare plans to manage medical expense growth by encouraging plan members to take a greater share of responsibility for managing their own health. For these corporate clients WebMD creates a private version of its web portal. WebMD then stores a detailed health record for each employee and offers customized content on preventative care based on the employee's health profile. It also uses this information to match the employee with the best healthcare plan. WebMD charges both setup and monthly fees for its corporate services.

While the company has benefited from growing corporate demand for its products, it also faces growing competition in this area. Both Google (GOOG) [3] and Microsoft (MSFT) [4] have launched their own health services with a particular focus on the corporate market. The companies are targeting health insurance companies in the hopes that the insurance companies offer their own clients medical information and records services.

Company Overview

WebMD has three primary revenue streams: online advertising at its public network of sites, its licensing of private portals and it's small but growing print and publishing group.[5]

Public Network of Sites:

WebMD's public network includes WebMD.com, rxlist.com, emedicine.com, emedicinehealth.com, and others. These sites offer a variety of health information on diagnosing illnesses, treatment, and wellness advice.

Private Portal licensing

WebMD licenses its service to over 82 partners. These portals are licensed to corporations and health insurance providers helping employees and health plan members make more informed decisions about optimal health plans and physician choice. Employees or health insurance customers submit electronic health records into the system and WebMd’s portal will help the user find the optimum health plan, treatment, and physicians for their needs. The portals also help users estimate health care costs for retirement.

Publishing

WebMD publishes The Little Blue Book , WebMD The Magazine and a variety of other offerings sent to doctors offices targeting both the consumer and professional health care markets. Publishing is the fastest growing part of WebMD's business.

Business Growth

That's way the bestest aesnwr so far!

Gosh, I wish I would have had that information erailer!

References

  1. Kaiser data on the growth in Healthcare from 2000-2005
  2. Google Health Launch
  3. Pharmaceutical Ad Spending
  4. WBMD 2009 10-K pg. 3-14
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