WBMD » Topics » Advertising Costs

This excerpt taken from the WBMD 8-K filed Jul 2, 2009.
Advertising Costs
 
Advertising costs are generally expensed as incurred and included in sales and marketing expense in the accompanying consolidated statements of operations. Advertising expense totaled $10,852, $9,779, and $12,533 in 2008, 2007 and 2006, respectively. Included in these amounts are non-cash advertising costs of $5,097, $5,264 and $7,415 in 2008, 2007 and 2006, respectively, related to the advertising services received from News Corporation. See Note 7 for additional information related to the News Corporation transaction.
 
These excerpts taken from the WBMD 10-K filed Feb 27, 2009.
Advertising Costs
 
Advertising costs are generally expensed as incurred and included in sales and marketing expense in the accompanying consolidated statements of operations. Advertising expense totaled $10,852, $9,779, and $12,533 in 2008, 2007 and 2006, respectively. Included in these amounts are non-cash advertising costs of $5,097, $5,264 and $7,415 in 2008, 2007 and 2006, respectively, related to the advertising services received from News Corporation. See Note 7 for additional information related to the News Corporation transaction.
 
Advertising
Costs



 



Advertising costs are generally expensed as incurred and
included in sales and marketing expense in the accompanying
consolidated statements of operations. Advertising expense
totaled $10,852, $9,779, and $12,533 in 2008, 2007 and 2006,
respectively. Included in these amounts are non-cash advertising
costs of $5,097, $5,264 and $7,415 in 2008, 2007 and 2006,
respectively, related to the advertising services received from
News Corporation. See Note 7 for additional information
related to the News Corporation transaction.


 




This excerpt taken from the WBMD DEF 14A filed Nov 5, 2008.
Advertising Costs
 
Advertising costs are generally expensed as incurred and included in sales and marketing expense in the accompanying consolidated statements of operations. Advertising expense totaled $9,779, $12,533, and $13,156 in 2007, 2006 and 2005, respectively. Included in these amounts are non-cash advertising costs of $5,264, $7,415 and $8,656 in 2007, 2006 and 2005, respectively, related to the advertising services received from News Corporation.
 
These excerpts taken from the WBMD 10-K filed Feb 29, 2008.
Advertising Costs
 
Advertising costs are generally expensed as incurred and included in sales and marketing expense in the accompanying consolidated statements of operations. Advertising expense totaled $9,779, $12,533, and $13,156 in 2007, 2006 and 2005, respectively. Included in these amounts are non-cash advertising costs of $5,264, $7,415 and $8,656 in 2007, 2006 and 2005, respectively, related to the advertising services received from News Corporation.
 
Advertising
Costs



 



Advertising costs are generally expensed as incurred and
included in sales and marketing expense in the accompanying
consolidated statements of operations. Advertising expense
totaled $9,779, $12,533, and $13,156 in 2007, 2006 and 2005,
respectively. Included in these amounts are non-cash advertising
costs of $5,264, $7,415 and $8,656 in 2007, 2006 and 2005,
respectively, related to the advertising services received from
News Corporation.


 




This excerpt taken from the WBMD 10-K filed May 10, 2007.
Advertising Costs
 
Advertising costs are generally expensed as incurred and included in sales and marketing expense in the accompanying consolidated statements of operations. Advertising expense totaled $12,533, $13,156 and $13,920 in 2006, 2005 and 2004, respectively. Included in these amounts are non-cash advertising costs of $7,415, $8,656 and $9,302 in 2006, 2005 and 2004, respectively, related to the advertising services received from News Corporation.
 
This excerpt taken from the WBMD 10-K filed Mar 2, 2007.
Advertising Costs
 
Advertising costs are generally expensed as incurred and included in sales and marketing expense in the accompanying consolidated statements of operations. Advertising expense totaled $12,533, $13,156 and $13,920 in 2006, 2005 and 2004, respectively. Included in these amounts are non-cash advertising costs of $7,415, $8,656 and $9,302 in 2006, 2005 and 2004, respectively, related to the advertising services received from News Corporation.
 
This excerpt taken from the WBMD 8-K filed Nov 21, 2006.
Advertising Costs
 
Costs incurred in connection with advertising and promotion of the Company’s services and products are expensed as incurred. Advertising expenses amounted to approximately $200 (unaudited) for the six months ended June 30, 2006 and $10,000 for the year ended December 31, 2005.
 
This excerpt taken from the WBMD 10-K filed Mar 16, 2006.
Advertising Costs
 
Advertising costs are generally expensed as incurred and included in sales and marketing expense in the accompanying consolidated statements of operations. Advertising expense totaled $13,156, $13,920 and $17,380 in 2005, 2004 and 2003, respectively. Included in these amounts are non-cash advertising costs of $8,655, $9,302 and $10,378 in 2005, 2004 and 2003, respectively, related to the advertising services received from News Corporation.
 
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