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These excerpts taken from the WBMD 10-K filed Feb 27, 2009. Content-Sharing
and Marketing Relationships
FDA. We are working with the
U.S. Food and Drug Administration (or FDA) to expand
consumer access to the FDA’s timely and reliable important
health information. The collaboration includes:
Table of Contents
GNC. We have entered into a marketing
relationship with General Nutrition Corporation (GNC), a
specialty retailer of nutritional products, to increase consumer
awareness and understanding of the importance of vitamins and
supplements to improve overall health and wellness. As part of
the relationship, a new “Live Well” Topic Center is
being hosted on GNC.com and on WebMD.com, giving users access to
WebMD content on health and wellness. GNC is being featured in
targeted areas on The WebMD Health Network where
consumers go most often for information on personal health, diet
and nutrition and an interactive, personal health assessment is
available to help consumers establish their health goals and
identify nutritional supplements that would be beneficial for
them. In addition, consumer education and product information is
being distributed across GNC’s U.S. retail locations.
Yahoo! In November 2007, we entered
into a four year Service Agreement with a wholly owned
subsidiary of Yahoo! Inc., a global Internet company, pursuant
to which we have agreed to exclusively use Yahoo!’s
sponsored search results product (which delivers paid
advertisements in search results) across WebMD’s network of
consumer sites. We have also agreed to exclusively use
Yahoo!’s algorithmic Web search product. Under this
agreement, we share revenues with Yahoo! based upon the amounts
received by Yahoo! from advertisers for sponsored search results
that appear on The WebMD Health Network, subject to
certain minimum payment guarantees. At the same time, we also
entered into a four year Distribution Agreement with Yahoo!
pursuant to which we sell advertisements to third parties for
display on Yahoo! owned and operated Web sites and certain
third-party Web sites (which we refer to as the Yahoo!
Properties). Our rights to sell such inventory are exclusive
against certain other online health publishers. The Distribution
Agreement includes mutual restrictions on the use of end-user
data of a party received by the other party. Under the
Distribution Agreement, we pay Yahoo! a specified percentage of
advertising revenues for advertisements that we sell and display
on the Yahoo! Properties. During the term of the Distribution
Agreement, if we do not achieve certain minimums, Yahoo! may
elect to terminate the exclusivity provisions.
International Relationships. We see a
significant opportunity for international growth of our public
portal services. Generally, we expect that we would accomplish
this through alliances or joint ventures with other companies
having expertise in the specific country or region. During the
third quarter of 2007, we announced our first such relationship,
an alliance with the leading provider of online pharmaceutical
and medical information in Latin America, Spain and Portugal,
pursuant to which we are delivering Medscape from
WebMD’s clinical information to these markets. We
continue to evaluate opportunities for further international
growth.
Other Relationships. We have an
editorial partnership with Hearst Communications, a leading
publisher of consumer health, wellness and lifestyle magazines,
who provides us with branded content. In addition, we provide
our branded content to the CBS Evening News, CBS Early Show, and
CBSNews.com.
Content-Sharing and Marketing Relationships FDA. We are working with the U.S. Food and Drug Administration (or FDA) to expand consumer access to the FDA’s timely and reliable important health information. The collaboration includes:
Table of Contents
GNC. We have entered into a marketing relationship with General Nutrition Corporation (GNC), a specialty retailer of nutritional products, to increase consumer awareness and understanding of the importance of vitamins and supplements to improve overall health and wellness. As part of the relationship, a new “Live Well” Topic Center is being hosted on GNC.com and on WebMD.com, giving users access to WebMD content on health and wellness. GNC is being featured in targeted areas on The WebMD Health Network where consumers go most often for information on personal health, diet and nutrition and an interactive, personal health assessment is available to help consumers establish their health goals and identify nutritional supplements that would be beneficial for them. In addition, consumer education and product information is being distributed across GNC’s U.S. retail locations. Yahoo! In November 2007, we entered into a four year Service Agreement with a wholly owned subsidiary of Yahoo! Inc., a global Internet company, pursuant to which we have agreed to exclusively use Yahoo!’s sponsored search results product (which delivers paid advertisements in search results) across WebMD’s network of consumer sites. We have also agreed to exclusively use Yahoo!’s algorithmic Web search product. Under this agreement, we share revenues with Yahoo! based upon the amounts received by Yahoo! from advertisers for sponsored search results that appear on The WebMD Health Network, subject to certain minimum payment guarantees. At the same time, we also entered into a four year Distribution Agreement with Yahoo! pursuant to which we sell advertisements to third parties for display on Yahoo! owned and operated Web sites and certain third-party Web sites (which we refer to as the Yahoo! Properties). Our rights to sell such inventory are exclusive against certain other online health publishers. The Distribution Agreement includes mutual restrictions on the use of end-user data of a party received by the other party. Under the Distribution Agreement, we pay Yahoo! a specified percentage of advertising revenues for advertisements that we sell and display on the Yahoo! Properties. During the term of the Distribution Agreement, if we do not achieve certain minimums, Yahoo! may elect to terminate the exclusivity provisions. International Relationships. We see a significant opportunity for international growth of our public portal services. Generally, we expect that we would accomplish this through alliances or joint ventures with other companies having expertise in the specific country or region. During the third quarter of 2007, we announced our first such relationship, an alliance with the leading provider of online pharmaceutical and medical information in Latin America, Spain and Portugal, pursuant to which we are delivering Medscape from WebMD’s clinical information to these markets. We continue to evaluate opportunities for further international growth. Other Relationships. We have an editorial partnership with Hearst Communications, a leading publisher of consumer health, wellness and lifestyle magazines, who provides us with branded content. In addition, we provide our branded content to the CBS Evening News, CBS Early Show, and CBSNews.com. | EXCERPTS ON THIS PAGE:
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