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WBMD » Topics » e-Detailing.

These excerpts taken from the WBMD 10-K filed Feb 27, 2009.
e-Detailing.  Through WebMD Professional Services, we provide e-detailing services for pharmaceutical, medical device and healthcare companies, including activity development, targeted recruitment and online distribution and delivery. Traditional “details” are in-person meetings between pharmaceutical company sales representatives and physicians to discuss particular products. E-details are promotional interactive online programs that provide clinical education and information to physicians about medical conditions, treatments and products. We provide our pharmaceutical and medical device customers with a set of online solutions that help increase the sales efficiencies of their own direct detailing efforts. In an effort to improve operating efficiencies, several pharmaceutical companies have recently announced reductions in their field sales forces. We believe that, in their effort to achieve greater overall market efficiency, pharmaceutical companies will increase their use of online promotional marketing, including e-detailing.
 
e-Detailing.  Through
WebMD Professional Services, we provide
e-detailing
services for pharmaceutical, medical device and healthcare
companies, including activity development, targeted recruitment
and online distribution and delivery. Traditional
“details” are in-person meetings between
pharmaceutical company sales representatives and physicians to
discuss particular products.
E-details
are promotional interactive online programs that provide
clinical education and information to physicians about medical
conditions, treatments and products. We provide our
pharmaceutical and medical device customers with a set of online
solutions that help increase the sales efficiencies of their own
direct detailing efforts. In an effort to improve operating
efficiencies, several pharmaceutical companies have recently
announced reductions in their field sales forces. We believe
that, in their effort to achieve greater overall market
efficiency, pharmaceutical companies will increase their use of
online promotional marketing, including
e-detailing.


 




EXCERPTS ON THIS PAGE:

10-K (2 sections)
Feb 27, 2009

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