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WBMD » Topics » We may not be able to attract visitors to our Web sites on a consistent basis, which could have a material adverse effect on our results of operationsThis excerpt taken from the WBMD 10-K filed Mar 16, 2006. We may
not be able to attract visitors to our Web sites on a consistent
basis, which could have a material adverse effect on our results
of operations
Since users of our public portals may be attracted to The
WebMD Health Network as a result of a specific condition or
for a specific purpose, it is difficult for us to predict the
rate at which users will return to the public portals. Further,
users of The WebMD Health Network have numerous other
online and offline sources of healthcare information services,
and some users may visit The WebMD Health Network as a
result of our existing third party relationships. If one or more
of these third parties engages in conduct that negatively
affects users of those third party Web sites, users that come to
The WebMD Health Network through these third party Web
sites may decrease.
Because we generate revenue by, among other things, selling
sponsorships of specific pages, sections or events on The
WebMD Health Network for healthcare providers and consumers
and related
e-newsletters,
a decline in user traffic levels or a reduction in the number of
pages viewed by users could cause our revenue to decrease and
could have a material adverse effect on our results of
operations.
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