This excerpt taken from the WBMD 8-K filed Nov 21, 2006.
Organization of Business
Medsite, Inc. (Medsite) is an e-pharmaceutical marketing company providing a suite of solutions designed to reach physicians. Using the Internet, Medsite provides online marketing and educational services to pharmaceutical companies that broaden reach, strengthen relationships, and deliver rewards to physicians in the United States. Its flagship products include the following:
Medsite Promotional Platformtm: A promotional platform that serves as a single point of online contact between physicians and a client companys various brands. The Medsite Promotional Platform facilitates data collection and integration across all projects, giving a client company a holistic view of all the online relationships developing between it and its target physicians.
Medsite iDetailtm: Provides integration across the four key areas of an online detail: recruiting physicians to an online program from the Medsite database; hosting a physician-centric online detailing event on the Medsite platform; rewarding the physician for his time using Medsite Rewards; and reporting real-time program results through a secure extranet.
MedsiteCMEtm: A web-based series of CME-accredited case studies, organized by clinical specialty. MedsiteCME content challenges physicians in initial assessment, diagnostic testing, and treatment strategies.
Medsite Invitestm: An opt-in service for pharmaceutical marketers to recruit physicians to attend dinner meetings, or to participate in research programs or other events. Medsite Invites allows physicians to select therapeutic areas of interest, preferred geographic locations and industry events, so that they only receive invitations to events that interest them, thus ensuring pharmaceutical marketers achieve higher response rates.
Medsite Market Research. A survey tool that helps clients better understand physician behaviors and preferences by providing real-time information on physician reaction to products and launch strategies. Using various online technologies such as skip and branching logic, Medsite creates customized research and analysis based on a clients specific needs and budget. Research areas include concept tests, user interface surveys, attitudinal research, customer satisfaction surveys, and brand awareness surveys.
Total Custom Solutions: Customized solutions to adapt to the online sales and marketing needs. From design to development, the Companys team of marketing, creative, and technology associates can create the Total Custom Solution to meet a clients specific marketing goals. Past projects have included the creation and hosting of web-portals, PDA/handheld campaigns, interactive e-Newsletters, custom CME programs, and customized branded and non-branded websites.
The Company was founded in November 1995 as Oblisk Interactive, LLC, a New York limited liability corporation. During 1997, the Company changed its name to Medsite Publishing, LLC (Publishing) and was reorganized as a Delaware corporation.
In January 1998, the members of Publishing formed Medsite Publishing, Inc. (Publishing, Inc.), a Delaware corporation, and merged Publishing into Publishing, Inc. In connection therewith, Publishing, Inc. issued 13,083,734 shares of its common stock in exchange for the membership units of Publishing. In March 1999, Publishing, Inc. changed its name to Medsite.com, Inc. In January 2001, Medsite.com, Inc. changed its name to Medsite, Inc.