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This excerpt taken from the WBMD 8-K filed Nov 21, 2006. Organization
of Business
Medsite, Inc. (“Medsite”) is an
e-pharmaceutical
marketing company providing a suite of solutions designed to
reach physicians. Using the Internet, Medsite provides online
marketing and educational services to pharmaceutical companies
that broaden reach, strengthen relationships, and deliver
rewards to physicians in the United States. Its flagship
products include the following:
Medsite Promotional
Platformtm: A
promotional platform that serves as a single point of online
contact between physicians and a client company’s various
brands. The Medsite Promotional Platform facilitates data
collection and integration across all projects, giving a client
company a holistic view of all the online relationships
developing between it and its target physicians.
Medsite
iDetailtm: Provides
integration across the four key areas of an online detail:
recruiting physicians to an online program from the Medsite
database; hosting a physician-centric online detailing event on
the Medsite platform; rewarding the physician for his time using
Medsite Rewards; and reporting real-time program results through
a secure extranet.
MedsiteCMEtm: A
web-based series of CME-accredited case studies, organized by
clinical specialty. MedsiteCME content challenges physicians in
initial assessment, diagnostic testing, and treatment strategies.
Medsite
Invitestm: An
opt-in service for pharmaceutical marketers to recruit
physicians to attend dinner meetings, or to participate in
research programs or other events. Medsite Invites allows
physicians to select therapeutic areas of interest, preferred
geographic locations and industry events, so that they only
receive invitations to events that interest them, thus ensuring
pharmaceutical marketers achieve higher response rates.
Medsite Market Research. A survey tool that
helps clients better understand physician behaviors and
preferences by providing real-time information on physician
reaction to products and launch strategies. Using various online
technologies such as skip and branching logic, Medsite creates
customized research and analysis based on a client’s
specific needs and budget. Research areas include concept tests,
user interface surveys, attitudinal research, customer
satisfaction surveys, and brand awareness surveys.
Total Custom Solutions: Customized solutions
to adapt to the online sales and marketing needs. From design to
development, the Company’s team of marketing, creative, and
technology associates can create the Total Custom Solution to
meet a client’s specific marketing goals. Past projects
have included the creation and hosting of web-portals,
PDA/handheld campaigns, interactive
e-Newsletters,
custom CME programs, and customized branded and non-branded
websites.
The Company was founded in November 1995 as Oblisk Interactive,
LLC, a New York limited liability corporation. During 1997, the
Company changed its name to Medsite Publishing, LLC
(“Publishing”) and was reorganized as a Delaware
corporation.
In January 1998, the members of Publishing formed Medsite
Publishing, Inc. (“Publishing, Inc.”), a Delaware
corporation, and merged Publishing into Publishing, Inc. In
connection therewith, Publishing, Inc. issued
13,083,734 shares of its common stock in exchange for the
membership units of Publishing. In March 1999, Publishing, Inc.
changed its name to Medsite.com, Inc. In January 2001,
Medsite.com, Inc. changed its name to Medsite, Inc.
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