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WBMD » Topics » Public Portals

These excerpts taken from the WBMD 10-K filed Feb 27, 2009.
Public Portals
 
Our public portals face competition from numerous other companies, both in attracting users and in generating revenue from advertisers and sponsors. We compete with online services and Web sites that provide health-related information, including both commercial sites and not-for-profit sites. These competitors include:
 
  •  general purpose consumer Web sites that offer specialized health sub-channels, including yahoo.com, msn.com and AOL.com; and
 
  •  other high traffic Web sites that include healthcare-related and non-healthcare-related content and services.
 
Our competitors also include search engines that offer specialized search within the area of health information, including google.com, yahoo.com and msn.com, as well as advertising networks that aggregate traffic from multiple Web sites, including ad.com, bluelithium.com and everydayhealth.com. Other competitors for advertising and sponsorship revenue include:
 
  •  publishers and distributors of traditional offline media, including television and magazines targeted to consumers, as well as print journals and other specialized media targeted to healthcare professionals, many of which have established or may establish their own Web sites or partner with other Web sites;
 
  •  offline medical conferences, CME programs and symposia;
 
  •  vendors of e-detailing services and our clients’ own in-house detailing efforts; and
 
  •  vendors of healthcare information, products and services distributed through other means, including direct sales, mail and fax messaging.
 
Competitors for the attention of healthcare professionals and consumers also include:
 
  •  the competitors for advertisers and sponsors described above; and
 
  •  public sector, non-profit and other Web sites that provide healthcare information without advertising or sponsorships from third parties, such as NIH.gov, CDC.gov and AHA.org.
 
Since there are no substantial barriers to entry into the markets in which our public portals participate, we expect that additional competitors will continue to enter these markets.


16

Table of Contents

Public
Portals


 



Our public portals face competition from numerous other
companies, both in attracting users and in generating revenue
from advertisers and sponsors. We compete with online services
and Web sites that provide health-related information, including
both commercial sites and not-for-profit sites. These
competitors include:


 


























  • 
general purpose consumer Web sites that offer specialized health
sub-channels, including yahoo.com, msn.com and AOL.com; and
 
  • 
other high traffic Web sites that include healthcare-related and
non-healthcare-related content and services.


 



Our competitors also include search engines that offer
specialized search within the area of health information,
including google.com, yahoo.com and msn.com, as well as
advertising networks that aggregate traffic from multiple Web
sites, including ad.com, bluelithium.com and everydayhealth.com.
Other competitors for advertising and sponsorship revenue
include:


 














































  • 
publishers and distributors of traditional offline media,
including television and magazines targeted to consumers, as
well as print journals and other specialized media targeted to
healthcare professionals, many of which have established or may
establish their own Web sites or partner with other Web sites;
 
  • 
offline medical conferences, CME programs and symposia;
 
  • 
vendors of
e-detailing
services and our clients’ own in-house detailing
efforts; and
 
  • 
vendors of healthcare information, products and services
distributed through other means, including direct sales, mail
and fax messaging.


 



Competitors for the attention of healthcare professionals and
consumers also include:


 


























  • 
the competitors for advertisers and sponsors described
above; and
 
  • 
public sector, non-profit and other Web sites that provide
healthcare information without advertising or sponsorships from
third parties, such as NIH.gov, CDC.gov and AHA.org.


 



Since there are no substantial barriers to entry into the
markets in which our public portals participate, we expect that
additional competitors will continue to enter these markets.





16




Table of Contents







These excerpts taken from the WBMD 10-K filed Feb 29, 2008.
Public Portals
 
Our public portals face competition from numerous other companies, both in attracting users and in generating revenue from advertisers and sponsors. We compete with online services and Web sites that provide health-related information, including both commercial sites and not-for-profit sites. These competitors include:
 
  •  general purpose consumer Web sites that offer specialized health sub-channels, including yahoo.com, msn.com and AOL.com; and
 
  •  other high traffic web sites that include healthcare-related and non-healthcare-related content and services.
 
Our competitors also include search engines that offer specialized search within the area of health information, including google.com, yahoo.com and msn.com, as well as advertising networks that aggregate traffic from multiple Web sites, including ad.com, bluelithium.com, revolutionhealth.com and everydayhealth.com. Other competitors for advertising and sponsorship revenue include:
 
  •  publishers and distributors of traditional offline media, including television and magazines targeted to consumers, as well as print journals and other specialized media targeted to healthcare professionals, many of which have established or may establish their own Web sites or partner with other Web sites;
 
  •  offline medical conferences, CME programs and symposia;
 
  •  vendors of e-detailing services and our clients’ own in-house detailing efforts; and
 
  •  vendors of healthcare information, products and services distributed through other means, including direct sales, mail and fax messaging.
 
Competitors for the attention of healthcare professionals and consumers also include:
 
  •  the competitors for advertisers and sponsors described above; and
 
  •  public sector, non-profit and other Web sites that provide healthcare information without advertising or sponsorships from third parties, such as NIH.gov, CDC.gov and AHA.org.
 
Since there are no substantial barriers to entry into the markets in which our public portals participate, we expect that additional competitors will continue to enter these markets.
 
Public
Portals


 



Our public portals face competition from numerous other
companies, both in attracting users and in generating revenue
from advertisers and sponsors. We compete with online services
and Web sites that provide health-related information, including
both commercial sites and not-for-profit sites. These
competitors include:


 


























  • 
general purpose consumer Web sites that offer specialized health
sub-channels, including yahoo.com, msn.com and AOL.com; and
 
  • 
other high traffic web sites that include healthcare-related and
non-healthcare-related content and services.


 



Our competitors also include search engines that offer
specialized search within the area of health information,
including google.com, yahoo.com and msn.com, as well as
advertising networks that aggregate traffic from multiple Web
sites, including ad.com, bluelithium.com, revolutionhealth.com
and everydayhealth.com. Other competitors for advertising and
sponsorship revenue include:


 














































  • 
publishers and distributors of traditional offline media,
including television and magazines targeted to consumers, as
well as print journals and other specialized media targeted to
healthcare professionals, many of which have established or may
establish their own Web sites or partner with other Web sites;
 
  • 
offline medical conferences, CME programs and symposia;
 
  • 
vendors of
e-detailing
services and our clients’ own in-house detailing
efforts; and
 
  • 
vendors of healthcare information, products and services
distributed through other means, including direct sales, mail
and fax messaging.


 



Competitors for the attention of healthcare professionals and
consumers also include:


 


























  • 
the competitors for advertisers and sponsors described
above; and
 
  • 
public sector, non-profit and other Web sites that provide
healthcare information without advertising or sponsorships from
third parties, such as NIH.gov, CDC.gov and AHA.org.


 



Since there are no substantial barriers to entry into the
markets in which our public portals participate, we expect that
additional competitors will continue to enter these markets.


 




This excerpt taken from the WBMD 10-K filed Mar 2, 2007.
Public Portals
 
Our public portals face competition from numerous other companies, both in attracting users and in generating revenue from advertisers and sponsors. We compete with online services and Web sites that provide health-related information, including both commercial sites and not-for-profit sites. These competitors include the health sub-channels of general purpose consumer Web sites, including yahoohealth.com, msnhealth.com, ivillagehealth.com and abouthealth.com, other high traffic web sites that include healthcare-related and non-healthcare-related content and services. Our competitors also include numerous smaller, more specialized providers of online services, tools and applications for healthcare consumers. Our competitors that provide


20

Table of Contents

services, tools and applications to physicians include merkmedicus.com, uptodate.com and mdconsult.com. Other competitors for advertising and sponsorship revenue include:
 
  •  publishers and distributors of traditional offline media, including television and magazines targeted to consumers, as well as print journals and other specialized media targeted to healthcare professionals, many of which have established or may establish their own Web sites or partner with other Web sites;
 
  •  offline medical conferences, CME programs and symposia;
 
  •  vendors of e-detailing services and our clients’ own in-house detailing efforts; and
 
  •  vendors of healthcare information, products and services distributed through other means, including direct sales, mail and fax messaging.
 
Competitors for the attention of healthcare professionals and consumers include:
 
  •  the competitors for advertisers and sponsors described above; and
 
  •  public sector, non-profit and other Web sites that provide healthcare information without advertising or sponsorships from third parties, such as NIH.gov, CDC.gov, AHA.org, and ACS.org.
 
Since there are no substantial barriers to entry into the markets in which our public portals participate, we expect that additional competitors will continue to enter these markets.
 
This excerpt taken from the WBMD 10-K filed Mar 16, 2006.
Public Portals
 
Our public portals face competition from numerous other companies, both in attracting users and in generating revenue from advertisers and sponsors. We compete with online services and Web sites that provide health-related information, including both commercial sites and not-for-profit sites. These competitors include Web sites like yahoo.com, msn.com and About.com that provide general purpose consumer online services and portals and other high-traffic Web sites that include healthcare-related and non-healthcare-related content and services. Our competitors also include more specialized providers of online services, tools and applications for healthcare consumers, such as iVillage.com, DrKoop.com and drugs.com. Our competitors that provide services, tools and applications to physicians include merkmedicus.com, uptodate.com and mdconsult.com. We also face competition from governmental and non-profit sites, such as NIH.gov and CDC.gov.
 
Other competitors for advertising and sponsorship revenue include:
 
  •  publishers and distributors of traditional offline media, including television and magazines targeted to consumers, as well as print journals and other specialized media targeted to healthcare professionals, many of which have established or may establish their own Web sites or partner with other Web sites;
 
  •  offline medical conferences, CME programs and symposia; and
 
  •  vendors of healthcare information, products and services distributed through other means, including direct sales, mail and fax messaging.
 
We may, in the future, also face competition for advertising and sponsorship revenue from companies that currently carry our content, including AOL.
 
Competitors for the attention of healthcare professionals and consumers include:
 
  •  the competitors for advertisers and sponsors described above; and
 
  •  public sector, non-profit and other Web sites that provide healthcare information without advertising or sponsorships from third parties.


19

Table of Contents

 

EXCERPTS ON THIS PAGE:

10-K (2 sections)
Feb 27, 2009
10-K (2 sections)
Feb 29, 2008
10-K
Mar 2, 2007
10-K
Mar 16, 2006

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