WBMD » Topics » Sales and Marketing

These excerpts taken from the WBMD 10-K filed Feb 27, 2009.
Sales and Marketing
 
Our sales, marketing and account management personnel work with pharmaceutical, medical device, biotechnology and consumer products companies to place their advertisements and other sponsored products on our public portals and in some of our publications. These individuals work closely with clients and potential clients to develop innovative ways to bring their companies and their products and services to the attention of targeted groups of consumers and healthcare professionals, and to create channels of communication with these audiences.
 
We have sole discretion for determining the types of advertising that we accept on our Web sites. All advertisements, sponsorships and promotions that appear on our Web sites must comply with our advertising and promotions policies. We do not accept advertising that, in our opinion, is not factually accurate or is not in good taste. Under our sponsorship policies, we take appropriate steps to identify content created by, provided by or influenced by a sponsor, so users of our sites can distinguish it from our editorial content and news reporting.
 
Sales
and Marketing



 



Our sales, marketing and account management personnel work with
pharmaceutical, medical device, biotechnology and consumer
products companies to place their advertisements and other
sponsored products on our public portals and in some of our
publications. These individuals work closely with clients and
potential clients to develop innovative ways to bring their
companies and their products and services to the attention of
targeted groups of consumers and healthcare professionals, and
to create channels of communication with these audiences.


 



We have sole discretion for determining the types of advertising
that we accept on our Web sites. All advertisements,
sponsorships and promotions that appear on our Web sites must
comply with our advertising and promotions policies. We do not
accept advertising that, in our opinion, is not factually
accurate or is not in good taste. Under our sponsorship
policies, we take appropriate steps to identify content created
by, provided by or influenced by a sponsor, so users of our
sites can distinguish it from our editorial content and news
reporting.


 




Sales and Marketing
 
We market our private online portals and health coaching services to employers and health plans through a dedicated sales, marketing and account management team and through relationships with employee benefits


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consultants, distributors and other companies that assist employers in purchasing or managing employee benefits, including FHRS. See “— Relationship with Fidelity Human Resources Services Company LLC” above for more information regarding our relationship with FHRS.
 
Sales
and Marketing



 



We market our private online portals and health coaching
services to employers and health plans through a dedicated
sales, marketing and account management team and through
relationships with employee benefits





13





Table of Contents






consultants, distributors and other companies that assist
employers in purchasing or managing employee benefits, including
FHRS. See “— Relationship with Fidelity Human
Resources Services Company LLC” above for more information
regarding our relationship with FHRS.


 




These excerpts taken from the WBMD 10-K filed Feb 29, 2008.
Sales and Marketing
 
We market our private online portals and health coaching services to employers and health plans through a dedicated sales, marketing and account management team and through relationships with employee benefits consultants, distributors and other companies that assist employers in purchasing or managing employee benefits, including FHRS. See “— Relationship with Fidelity Human Resources Services Company LLC” above for more information regarding our relationship with FHRS.
 
Sales
and Marketing



 



We market our private online portals and health coaching
services to employers and health plans through a dedicated
sales, marketing and account management team and through
relationships with employee benefits consultants, distributors
and other companies that assist employers in purchasing or
managing employee benefits, including FHRS. See
“— Relationship with Fidelity Human Resources
Services Company LLC” above for more information regarding
our relationship with FHRS.


 




This excerpt taken from the WBMD 10-K filed Mar 2, 2007.
Sales and Marketing
 
We market The Little Blue Book directly through WebMD Health sales persons, and we market WebMD the Magazine through a team of third party marketers and WebMD Health sales persons.
 
This excerpt taken from the WBMD 10-K filed Mar 16, 2006.
Sales and Marketing
 
We market The Little Blue Book through a team of third party marketers, as well as WebMD Health sales persons. In addition, we also market WebMD the Magazine through a team of third party marketers.
 
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