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These excerpts taken from the WBMD 10-K filed Feb 27, 2009. Technological
Infrastructure
Our Internet-based services are delivered through Web sites
designed to address the healthcare information needs of
consumers and healthcare professionals with easy-to-use
interfaces, search functions and navigation capabilities. We use
customized content management and publishing technology to
develop, edit, publish, manage, and organize the content for our
Web sites. We use ad-serving technology to store, manage and
serve online advertisements in a contextually relevant manner to
the extent possible. We also use specialized software for
delivering personalized content through the WebMD Health and
Benefits Manager and, for registered members, through our public
Web sites. We have invested and intend to continue to invest in
software and systems that allow us to meet the demands of our
users and sponsors.
Continued development of our technological infrastructure is
critical to our success. Our development teams work closely with
marketing and account management employees to create content
management capabilities, interactive tools and other
applications for use across all of our portals. The goal of our
current and planned investments is to further develop our
content and technology platform serving various end-users,
including consumers and physicians, and to create innovative
services that provide value for healthcare advertisers,
employers, payers, and other sponsors.
Technological Infrastructure Our Internet-based services are delivered through Web sites designed to address the healthcare information needs of consumers and healthcare professionals with easy-to-use interfaces, search functions and navigation capabilities. We use customized content management and publishing technology to develop, edit, publish, manage, and organize the content for our Web sites. We use ad-serving technology to store, manage and serve online advertisements in a contextually relevant manner to the extent possible. We also use specialized software for delivering personalized content through the WebMD Health and Benefits Manager and, for registered members, through our public Web sites. We have invested and intend to continue to invest in software and systems that allow us to meet the demands of our users and sponsors. Continued development of our technological infrastructure is critical to our success. Our development teams work closely with marketing and account management employees to create content management capabilities, interactive tools and other applications for use across all of our portals. The goal of our current and planned investments is to further develop our content and technology platform serving various end-users, including consumers and physicians, and to create innovative services that provide value for healthcare advertisers, employers, payers, and other sponsors. These excerpts taken from the WBMD 10-K filed Feb 29, 2008. Technological
Infrastructure
Our Internet-based services are delivered through Web sites
designed to address the healthcare information needs of
consumers and healthcare professionals with easy-to-use
interfaces, search functions and navigation capabilities. We use
customized content management and publishing technology to
develop, edit, publish, manage, and organize the content for our
Web sites. We use ad-serving technology to store, manage and
serve online advertisements in a contextually relevant manner to
the extent possible. We also use specialized software for
delivering personalized content through the WebMD Health and
Benefits Manager and, for registered members, through our public
Web sites. We have invested and intend to continue to invest in
software and systems that allow us to meet the demands of our
users and sponsors.
Continued development of our technological infrastructure is
critical to our success. Our development teams work closely with
marketing and account management employees to create content
management capabilities, interactive tools and other
applications for use across all of our portals. The goal of our
current and planned investments is to further develop our
content and technology platform serving various end-users,
including consumers and physicians, and to create innovative
services that provide value for healthcare advertisers,
employers, payers, and other sponsors.
Table of Contents
Technological Infrastructure Our Internet-based services are delivered through Web sites designed to address the healthcare information needs of consumers and healthcare professionals with easy-to-use interfaces, search functions and navigation capabilities. We use customized content management and publishing technology to develop, edit, publish, manage, and organize the content for our Web sites. We use ad-serving technology to store, manage and serve online advertisements in a contextually relevant manner to the extent possible. We also use specialized software for delivering personalized content through the WebMD Health and Benefits Manager and, for registered members, through our public Web sites. We have invested and intend to continue to invest in software and systems that allow us to meet the demands of our users and sponsors. Continued development of our technological infrastructure is critical to our success. Our development teams work closely with marketing and account management employees to create content management capabilities, interactive tools and other applications for use across all of our portals. The goal of our current and planned investments is to further develop our content and technology platform serving various end-users, including consumers and physicians, and to create innovative services that provide value for healthcare advertisers, employers, payers, and other sponsors.
Table of ContentsThis excerpt taken from the WBMD 10-K filed Mar 2, 2007. Technological
Infrastructure
Our Internet-based services are delivered through Web sites
designed to address the healthcare information needs of
consumers and healthcare professionals with
easy-to-use
interfaces, search functions and navigation capabilities. We use
customized content management and publishing technology to
develop, edit, publish, manage, and organize the content for our
Web sites. We use ad-serving technology to store, manage and
serve online advertisements in a contextually relevant manner to
the extent possible. We also use specialized software for
delivering personalized content through the WebMD Health and
Benefits Manager and, for registered members, through our public
Web sites. We have invested and intend to continue to invest in
software and systems that allow us to meet the demands of our
users and sponsors.
Continued development of our technological infrastructure is
critical to our success. Our development teams work closely with
marketing and account management employees to create content
management capabilities, interactive tools and other
applications for use across all of our portals. The goal of our
current and planned investments is to further develop our
content and technology platform serving various end-users,
including consumers and physicians, and to create innovative
services that provide value for healthcare advertisers,
employers, payers, and other sponsors.
This excerpt taken from the WBMD 10-K filed Mar 16, 2006. Technological
Infrastructure
Our Internet-based services are delivered through Web sites
designed to address the healthcare information needs of
consumers and healthcare professionals with
easy-to-use
interfaces, search functions and navigation capabilities. We use
customized content management and publishing technology to
develop, edit, publish, manage, and organize the content for our
Web sites. We use ad-serving technology to store, manage and
serve online advertisements in a contextually relevant manner to
the extent possible. We also use specialized software for
delivering personalized content through the WebMD Health and
Benefits Manager and, for registered members, through our public
Web sites. We have invested and intend to continue to invest in
software and systems that allow us to meets the demands of our
users and sponsors. Our development and engineering expense
totaled $5.8 million in 2005, $4.5 million in 2004,
and $4.8 million in 2003.
Continued development of our technological infrastructure is
critical to our success. Our development teams work closely with
marketing and account management employees to create content
management capabilities, interactive tools and other
applications for use across all of our portals. The goal of our
current and planned investments is to further develop our
content and technology platform serving various end-users,
including consumers and physicians, and to create innovative
services that provide value for healthcare advertisers,
employers, payers, and other sponsors. See “Our Public
Portals: The WebMD Health
Network — Consumer Portals in The WebMD
Health Network — Recent Site Design and
Infrastructure Initiatives” above and
“Management’s Discussion and Analysis of Financial
Condition and Results of Operations — Liquidity
and Capital Resources” below.
Table of Contents
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