The economic recession in the United States has adversely affected WTW's stock price as Americans, the company's largest consumer group, have strapped back on spending. The stock hit a major low on November 20, 2008 at 22.26 (down from 41.02 at the start of September).
One specific instance of the aforementioned seasonal affect on WTW is the date of its beginning its spring campaign, which is timed with the Easter holiday. Easter fell on an especially early date this year, on March 23, extending the spring/summer marketing strategy over a longer period.
The weight management industry is susceptible to seasonality, price response to the time of year - this usual erratic behavior was accompanied with a general downward price trend as the US economy struggled and most discretionary spending dipped significantly.