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WEN » Topics » Advertising Expense

This excerpt taken from the WEN 8-K filed Oct 19, 2006.

Advertising Expense

Advertising costs are expensed as incurred. The Group charges advertising costs, including contributions made to advertising cooperatives, to expense ratably in relation to revenues over the year in which incurred. Advertising expense for continuing operations totaled $49,678 and $49,355 during 2004 and 2005, respectively.

This excerpt taken from the WEN 8-K filed Aug 26, 2005.

Advertising Expense

      Advertising costs are expensed as incurred. The Group charges advertising costs, including contributions made to advertising cooperatives, to expense ratably in relation to revenues over the year in which incurred. Advertising expense from continuing operations totaled $37,606 and $38,361 for the 40 weeks ended February 29, 2004 and March 6, 2005, respectively.

EXCERPTS ON THIS PAGE:

8-K
Oct 19, 2006
8-K
Aug 26, 2005

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