This excerpt taken from the WEN 10-K filed Mar 1, 2007.
Competition from other restaurant companies could hurt ARG.
The market segments in which company-owned and franchised Arbys restaurants compete are highly competitive with respect to, among other things, price, food quality and presentation, service, location, and the nature and condition of the restaurant facility. Arbys restaurants compete with a variety of locally-owned restaurants, as well as competitive regional and national chains and franchises. Several of these chains compete by offering high quality sandwiches and/or menu items that are targeted at certain consumer groups. Additionally, many of our competitors have introduced lower cost, value meal menu options. ARGs revenues and those of Arbys franchisees may be hurt by this product and price competition.
Moreover, new companies, including operators outside the quick service restaurant industry, may enter Arbys market areas and target Arbys customer base. For example, additional competitive pressures for prepared food purchases have come from deli sections and in-store cafes of several major grocery store chains, as well as from convenience stores and casual dining outlets. Such competitors may have, among other things, lower operating costs, lower debt service requirements, better locations, better facilities, better management, more effective marketing and more efficient operations. All such competition may adversely affect ARGs revenues and profits by reducing revenues of company-owned restaurants and royalty payments from franchised restaurants. Many of ARGs competitors have substantially greater financial, marketing, personnel and other resources than ARG, which may allow them to react to changes in pricing and marketing strategies in the quick service restaurant industry better than ARG can.