WDC » Topics » Current or future competitors may gain a technology advantage or develop an advantageous cost structure that we cannot match.

These excerpts taken from the WDC 10-K filed Aug 20, 2008.
Current or future competitors may gain a technology advantage or develop an advantageous cost structure that we cannot match.
 
It may be possible for our current or future competitors to gain an advantage in product technology, manufacturing technology, or process technology, which may allow them to offer products or services that have a significant advantage over the products and services that we offer. Advantages could be in capacity, performance, reliability, serviceability, or other attributes.
 
Higher capacity storage needs have typically been better served by magnetic hard drives than flash memory as hard drive manufacturers can offer better value at high capacities, while lower capacity needs have been successfully served by solid state storage such as flash memory technology. Advances in magnetic, optical, semiconductor or other data storage technologies could result in competitive products that have better performance or lower cost per unit of capacity than our products. If we fail to be cost competitive against flash memory, we could be at a competitive disadvantage to companies using semiconductor technology.
 
Current
or future competitors may gain a technology advantage or develop
an advantageous cost structure that we cannot match.



 



It may be possible for our current or future competitors to gain
an advantage in product technology, manufacturing technology, or
process technology, which may allow them to offer products or
services that have a significant advantage over the products and
services that we offer. Advantages could be in capacity,
performance, reliability, serviceability, or other attributes.


 



Higher capacity storage needs have typically been better served
by magnetic hard drives than flash memory as hard drive
manufacturers can offer better value at high capacities, while
lower capacity needs have been successfully served by solid
state storage such as flash memory technology. Advances in
magnetic, optical, semiconductor or other data storage
technologies could result in competitive products that have
better performance or lower cost per unit of capacity than our
products. If we fail to be cost competitive against flash
memory, we could be at a competitive disadvantage to companies
using semiconductor technology.


 




This excerpt taken from the WDC 10-K filed Aug 28, 2007.
Current or future competitors may gain a technology advantage or develop an advantageous cost structure that we cannot match.
 
It may be possible for our current or future competitors to gain an advantage in product technology, manufacturing technology, or process technology, which may allow them to offer products or services that have a significant advantage over the products and services that we offer. Advantages could be in capacity, performance, reliability, serviceability, or other attributes.
 
Higher capacity storage needs have typically been better served by magnetic hard drives than flash memory as hard drive manufacturers can offer better value at high capacities, while lower capacity needs have been successfully served by solid state storage such as flash memory technology. Advances in magnetic, optical, semiconductor or other data storage technologies could result in competitive products that have better performance or lower cost per unit of capacity than our products. If we fail to be cost competitive against flash memory, we could be at a competitive disadvantage to companies using semiconductor technology.
 
This excerpt taken from the WDC 10-K filed Nov 20, 2006.
Current or future competitors may gain a technology advantage or develop an advantageous cost structure that we cannot match.
 
It may be possible for our current or future competitors to gain an advantage in product technology, manufacturing technology, or process technology, which may allow them to offer products or services that have a significant advantage over the products and services that we offer. Advantages could be in capacity, performance, reliability, serviceability, or other attributes.
 
Higher capacity storage needs have typically been better served by magnetic hard drives than flash memory as hard drive manufacturers can offer better value at high capacities, while lower capacity needs have been successfully served by solid state storage such as flash memory technology. Advances in magnetic, optical, semiconductor or other data storage technologies could result in competitive products that have better performance or lower cost per unit of capacity than our products. If we fail to be cost competitive against flash memory, we could be at a competitive disadvantage to competitors using semiconductor technology. For example, flash memory recently achieved improvements in their cost structure and we believe reduced their pricing, thus more effectively competing with our 1.0-inch hard drive product. If we are unable to lower the cost structure of future generations of sub-2.5-inch form factor hard drive products through technology advances such as increased storage capacity, this product category could be at a competitive disadvantage to flash technology.
 
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