WDC » Topics » Declines in average selling prices (ASPs) in the hard drive industry could adversely affect our operating results.

These excerpts taken from the WDC 10-K filed Aug 20, 2008.
Declines in average selling prices (“ASPs”) in the hard drive industry could adversely affect our operating results.
 
The hard drive industry historically has experienced declining ASPs. Our ASPs tend to decline when competitors lower prices as a result of decreased costs or to absorb excess capacity, liquidate excess inventories, restructure or attempt to gain market share. Our ASPs also decline when there is a shift in the mix of product sales, and sales of lower priced products increase relative to those of higher priced products. When ASPs in the hard drive industry decline, our ASPs are also likely to decline, which adversely affects our operating results.
 
Declines
in average selling prices (“ASPs”) in the hard drive
industry could adversely affect our operating results.



 



The hard drive industry historically has experienced declining
ASPs. Our ASPs tend to decline when competitors lower prices as
a result of decreased costs or to absorb excess capacity,
liquidate excess inventories, restructure or attempt to gain
market share. Our ASPs also decline when there is a shift in the
mix of product sales, and sales of lower priced products
increase relative to those of higher priced products. When ASPs
in the hard drive industry decline, our ASPs are also likely to
decline, which adversely affects our operating results.


 




This excerpt taken from the WDC 10-K filed Aug 28, 2007.
Declines in average selling prices (“ASPs”) in the hard drive industry adversely affect our operating results.
 
The hard drive industry historically has experienced declining ASPs. Our ASPs tend to decline when competitors lower prices as a result of decreased costs or to absorb excess capacity, liquidate excess inventories, restructure or attempt to gain market share. Our ASPs also decline when there is a shift in the mix of product sales, and sales of lower priced products increase relative to those of higher priced products. If ASPs in the hard drive industry continue to decline, then our ASPs will also likely decline, which would adversely affect our operating results.
 
This excerpt taken from the WDC 10-K filed Nov 20, 2006.
Declines in average selling prices (“ASPs”) in the hard drive industry adversely affect our operating results.
 
The hard drive industry historically has experienced declining ASPs. Our ASPs tend to decline when competitors lower prices as a result of decreased costs or to absorb excess capacity, liquidate excess inventories, restructure or attempt to gain market share. Our ASPs also decline when there is a shift in the mix of product sales, and sales of lower priced products increase relative to those of higher priced products. If ASPs in the hard drive industry continue to decline, then our ASPs will also likely decline, which would adversely affect our operating results.
 
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