WDC » Topics » Products

These excerpts taken from the WDC 10-K filed Aug 20, 2008.
Products
 
We offer a broad line of hard drives designed for various markets. We market our hard drives under brand names including WD Caviar, WD Raptor, WD VelociRaptor, WD Scorpio, WD Elements, My Passport, My Book, My DVR Expander and GreenPower. These hard drives service the desktop, mobile, enterprise, CE and branded products markets, and can be found in products including desktop computers, notebook computers, enterprise storage, workstations, video surveillance equipment, networking products, DVRs, STBs and external storage appliances.
 
Desktop Hard Drive Products
 
The hard drives we design for the desktop PC market currently consist of 3.5-inch form factor products with capacities ranging from 40 GB to 1 TB. These products utilize either the EIDE or SATA interfaces, providing high performance while retaining ease of use and overall low cost of connection. The type of EIDE interface currently used in our hard drives is ATA/100, which signifies a burst data transfer rate of 100 megabytes per second, which is the maximum specified data transition that can be sustained under ideal conditions. The SATA interface available in the majority of our hard drives enable burst transfer rates of up to 300 megabytes per second.


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Mobile Hard Drive Products
 
Our hard drives used in mobile products typically include 2.5-inch form factor drives for notebook computers. Although the desktop PC market still accounts for a majority of hard drive sales, unit shipments of hard drives for notebook computers represent a growing share of the total. We entered the 2.5-inch mobile market in September 2004. We are now shipping our fifth generation of the WD Scorpio® product family, offering up to 320 GB of capacity. Our product expansion, including a recently announced high-performance hard drive spinning at 7,200 RPM, has enabled us to provide customers with a full-line of 2.5-inch mobile drives and helped us enhance our market position in this fast-growing market.
 
Enterprise Hard Drive Products
 
We offer multiple product lines to address enterprise market needs, including:
 
  •  the WD VelociRaptortm, which is a 300 GB 10,000 RPM 2.5-inch enterprise-class drive with the SATA interface for enterprise applications requiring high performance and high reliability;
 
  •  the WD® RE family of drives, with capacities ranging from 160 GB to 1 TB. The WD® RE family serves the SATA market and has enhanced reliability features and ratings when contrasted to our desktop products; and
 
  •  low-power versions of the WD® RE family of drives featuring WD’s GreenPowertm technology, which reduces power consumption as much as 40 percent compared with standard hard drives. Lower power consumption reduces total cost of ownership for our customers by cutting energy costs and lowering operating temperatures, which contributes to longer reliability.
 
Both WD VelociRaptortm and WD® RE drives may be used in, but are not limited to, applications such as databases, e-commerce and super computing in life science, oil and gas and similar industries, business records management, e-mail, file serving, web serving, near-line storage, medical records, engineering data management, video broadcasting and video security. The WD VelociRaptortm also has been popular for use in the high-end desktop PC market for applications including gaming and advanced CAD/CAM (“computer aided design/computer-aided manufacturing”) systems.
 
Consumer Electronics Products
 
We offer a line of hard drives under the WD® AV brand that are designed for use in products such as DVRs, STBs, karaoke systems, multi-function printers, and gaming systems. WD® AV drives deliver the characteristics CE manufacturers seek most, which are quiet operation, low operating temperature, low power consumption specifications, high reliability and optimized streaming capabilities. We also offer low-power WD® AV drive models that feature WD’s GreenPowertm technology. Lower power consumption in our WD® AV drives results in cooler operation, which enhances long-term reliability. Our GreenPowertm technology also quiets drive operation, which is an important attribute for our consumer electronics customers.
 
Branded Products
 
We sell a broad line of WD®-branded hard drive-based storage appliances, which are internal drives embedded into PC peripheral-style enclosures that have USB 2.0, external SATA, FireWiretm and Ethernet network connections and include software that assists customers with back up, remote access and management of digital content. We sell these branded storage appliances, as well as related adapters and accessories, through retail store fronts, online stores and distributors. These include:
 
  •  the 3.5-inch hard drive-based My Book® family of storage appliances, which are designed to reside on desktops as PC peripherals, as well as be connected to networks, and simplify storage for mainstream consumers, and offer from 160 GB to 2 TB of capacity;
 
  •  The 3.5-inch My DVR Expandertm series of external SATA(“eSATA”) and USB 2.0 storage appliances, which adds recording time to STBs with DVR capability;


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  •  the 2.5-inch hard drive-based My Passport® Portable series of USB 2.0 and FireWire storage devices, which, weighing less than one-half of a pound, offer from 120 GB to 320 GB of portable storage capacity; and
 
  •  3.5-inch and 2.5-inch internal hard drives packaged with PC installation kits under the WD brand for retail store sales.
 
Products


 



We offer a broad line of hard drives designed for various
markets. We market our hard drives under brand names including
WD Caviar, WD Raptor, WD VelociRaptor, WD Scorpio, WD Elements,
My Passport, My Book, My DVR Expander and GreenPower. These hard
drives service the desktop, mobile, enterprise, CE and branded
products markets, and can be found in products including desktop
computers, notebook computers, enterprise storage, workstations,
video surveillance equipment, networking products, DVRs, STBs
and external storage appliances.


 




Desktop
Hard Drive Products



 



The hard drives we design for the desktop PC market currently
consist of 3.5-inch form factor products with capacities ranging
from 40 GB to 1 TB. These products utilize either the EIDE or
SATA interfaces, providing high performance while retaining ease
of use and overall low cost of connection. The type of EIDE
interface currently used in our hard drives is ATA/100, which
signifies a burst data transfer rate of 100 megabytes per
second, which is the maximum specified data transition that can
be sustained under ideal conditions. The SATA interface
available in the majority of our hard drives enable burst
transfer rates of up to 300 megabytes per second.





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Table of Contents







Mobile
Hard Drive Products



 



Our hard drives used in mobile products typically include
2.5-inch form factor drives for notebook computers. Although the
desktop PC market still accounts for a majority of hard drive
sales, unit shipments of hard drives for notebook computers
represent a growing share of the total. We entered the 2.5-inch
mobile market in September 2004. We are now shipping our fifth
generation of the WD
Scorpio®
product family, offering up to 320 GB of capacity. Our product
expansion, including a recently announced high-performance hard
drive spinning at 7,200 RPM, has enabled us to provide customers
with a full-line of 2.5-inch mobile drives and helped us enhance
our market position in this fast-growing market.


 




Enterprise
Hard Drive Products



 



We offer multiple product lines to address enterprise market
needs, including:


 




































  • 

the WD
VelociRaptortm,
which is a 300 GB 10,000 RPM 2.5-inch enterprise-class drive
with the SATA interface for enterprise applications requiring
high performance and high reliability;
 
  • 

the
WD®
RE family of drives, with capacities ranging from 160 GB to 1
TB. The
WD®
RE family serves the SATA market and has enhanced reliability
features and ratings when contrasted to our desktop
products; and
 
  • 

low-power versions of the
WD®
RE family of drives featuring WD’s
GreenPowertm
technology, which reduces power consumption as much as
40 percent compared with standard hard drives. Lower power
consumption reduces total cost of ownership for our customers by
cutting energy costs and lowering operating temperatures, which
contributes to longer reliability.


 



Both WD
VelociRaptortm
and
WD®
RE drives may be used in, but are not limited to, applications
such as databases,
e-commerce
and super computing in life science, oil and gas and similar
industries, business records management,
e-mail, file
serving, web serving, near-line storage, medical records,
engineering data management, video broadcasting and video
security. The WD
VelociRaptortm
also has been popular for use in the high-end desktop PC market
for applications including gaming and advanced CAD/CAM
(“computer aided design/computer-aided manufacturing”)
systems.


 




Consumer
Electronics Products



 



We offer a line of hard drives under the
WD®
AV brand that are designed for use in products such as DVRs,
STBs, karaoke systems, multi-function printers, and gaming
systems.
WD®
AV drives deliver the characteristics CE manufacturers seek
most, which are quiet operation, low operating temperature, low
power consumption specifications, high reliability and optimized
streaming capabilities. We also offer low-power
WD®
AV drive models that feature WD’s
GreenPowertm
technology. Lower power consumption in our
WD®
AV drives results in cooler operation, which enhances long-term
reliability. Our
GreenPowertm
technology also quiets drive operation, which is an important
attribute for our consumer electronics customers.


 




Branded
Products



 



We sell a broad line of
WD®-branded
hard drive-based storage appliances, which are internal drives
embedded into PC peripheral-style enclosures that have USB 2.0,
external SATA,
FireWiretm and
Ethernet network connections and include software that assists
customers with back up, remote access and management of digital
content. We sell these branded storage appliances, as well as
related adapters and accessories, through retail store fronts,
online stores and distributors. These include:


 


























  • 

the 3.5-inch hard drive-based My
Book®
family of storage appliances, which are designed to reside on
desktops as PC peripherals, as well as be connected to networks,
and simplify storage for mainstream consumers, and offer from
160 GB to 2 TB of capacity;
 
  • 

The 3.5-inch My DVR
Expandertm series
of external SATA(“eSATA”) and USB 2.0 storage
appliances, which adds recording time to STBs with DVR
capability;





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  • 

the 2.5-inch hard drive-based My
Passport®
Portable series of USB 2.0 and FireWire storage devices, which,
weighing less than one-half of a pound, offer from 120 GB to 320
GB of portable storage capacity; and
 
  • 

3.5-inch and 2.5-inch internal hard drives packaged with PC
installation kits under the WD brand for retail store sales.


 




This excerpt taken from the WDC 10-K filed Aug 28, 2007.
Products
 
We offer a broad line of hard drives designed for various markets. We market our hard drives under brand names including WD Caviar®, WD Raptor®, WD Scorpio®, WD Passport®, My Booktm, My DVR Expandertm and GreenPowertm. These hard drives service the desktop, mobile, enterprise, CE and branded products markets, and can be found in products including desktop computers, notebook computers, enterprise storage, workstations, video surveillance equipment, networking products, DVRs, STBs and external storage appliances.
 
Desktop Hard Drive Products
 
Our hard drives designed for the desktop market currently consist of 3.5-inch form factor products with capacities ranging from 40 GB to 1 TB. These products utilize either the EIDE or SATA interfaces, providing high performance while retaining ease of use and overall low cost of connection. The type of EIDE interface currently used in our hard drives is ATA/100, which signifies a burst data transfer rate of 100 megabytes per second, which is the maximum specified data transition that can be sustained under ideal conditions. The SATA interface available in many of our hard drives enable burst transfer rates of up to 300 megabytes per second.


7


Table of Contents

Mobile Hard Drive Products
 
Our hard drives used in mobile products typically include 2.5-inch form factor drives for notebook computers. Although the desktop market accounts for a majority of hard drive sales, unit shipments of hard drives for notebook computers represent a growing share of the total. We entered the 2.5-inch mobile market in September 2004. We are now shipping our fourth generation of the WD Scorpio® product family, offering up to 250 GB of capacity. Our product expansion has enabled us to provide customers with a full-line of 2.5-inch mobile drives and helped us enhance our market position in this fast-growing market.
 
Enterprise Hard Drive Products
 
We offer multiple product lines to address enterprise market needs, including:
 
  •  the WD Raptor®, which is a 10,000 RPM enterprise-class drive with the SATA interface for enterprise applications requiring high performance and high reliability; and
 
  •  the WD Raid Edition (“RE”), which is a 7,200 RPM drive with capacities ranging from 160 GB to 750 GB. The WD RE includes both SATA and EIDE interfaces and has enhanced reliability features and ratings when contrasted to our desktop products.
 
Both WD Raptor® and WD RE drives may be used in, but are not limited to, applications such as databases, e-commerce and super computing in life science, oil and gas and similar industries, business records management, e-mail, file serving, web serving, near-line storage, medical records, engineering data management, video broadcasting and video security.
 
Consumer Electronics Products
 
We offer a line of hard drives under the WD AV brand that are designed for use in products such as DVRs, STBs, karaoke systems, multi-function printers, and gaming systems. WD AV drives deliver the characteristics CE manufacturers seek most, which are quiet operation, low temperature, low power consumption specifications, high reliability and optimized streaming capabilities.
 
Branded Products
 
We sell a broad line of WD-branded hard drive-based storage appliances, which are internal drives embedded into PC peripheral-style enclosures that have USB 2.0, external SATA, FireWiretm and Ethernet network connections and include software that assists customers with back up, remote access and management of digital content. We sell these branded storage appliances, as well as related adapters, through retail store fronts, online stores and distributors. These include:
 
  •  the 3.5-inch hard drive-based My Booktm family of storage appliances, which are designed to reside on desktops as PC peripherals and simplify storage for mainstream consumers, and offer from 80 GB to 2 TB of capacity;
 
  •  The 3.5-inch My DVR Expandertm storage appliance, which adds recording time to STBs with DVR capability;
 
  •  the 2.5-inch hard drive-based WD Passport® Portable series of USB 2.0 storage devices, which, in a form measuring approximately 5.0 inches by 3.0 inches by 0.6 inches and weighing less than one-quarter of a pound, offer from 40 GB to 250 GB of portable storage capacity; and
 
  •  3.5-inch and 2.5-inch internal hard drives packaged with PC installation kits under the WD brand for retail store sales.
 
This excerpt taken from the WDC 10-K filed Nov 20, 2006.
Products
 
We offer a broad line of hard drives designed for various markets. We market our hard drives under brand names including WD Caviar®, WD Raptor®, WD Scorpiotm, WD Passporttm and My Booktm. These hard drives service the desktop, mobile, enterprise, CE and branded products markets, and can be found in products including desktop


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computers, notebook computers, enterprise storage, workstations, video surveillance equipment, networking products, DVRs, STBs and external storage devices.
 
Desktop Hard Drive Products
 
Our hard drives designed for the desktop market currently consist of 3.5-inch form factor products with capacities ranging from 36 GB to 500 GB and a nominal rotation speed of 7,200 RPM. These products utilize either the EIDE or SATA interfaces, providing high performance while retaining ease of use and overall low cost of connection. The type of EIDE interface currently used in our hard drives is ATA/100, which signifies a burst data transfer rate of 100 megabytes per second, which is the maximum specified data transition that can be sustained under ideal conditions. The SATA interface available in many of our hard drives enable burst transfer rates of up to 300 megabytes per second.
 
Mobile Hard Drive Products
 
Our hard drives used in mobile products typically include 2.5-inch form factor drives for notebook computers. Although the desktop market accounts for a majority of hard drive sales, unit shipments of hard drives for notebook computers represent a growing share of the total. In 2005, we introduced our WD Scorpiotm hard drive family consisting of 2.5-inch form factor products with capacities ranging from 40 GB to 80 GB and a nominal rotation speed of 5,400 RPM. These products utilize the EIDE interface. In January 2006, we expanded our WD Scorpiotm line with 100 GB and 120 GB offerings, enabling us to address a greater share of the 2.5-inch mobile market. In addition, we added a family of products with the SATA interface in March 2006. In July 2006, we added an 80 GB-per-platter 2.5 inch drive with perpendicular magnetic recording (PMR) technology to the WD Scorpiotm family providing as much as 160 GB total drive capacity.
 
Enterprise Hard Drive Products
 
We offer multiple product lines to address enterprise market needs, including:
 
  •  the WD Raptor®, which is a 10,000 RPM enterprise-class drive with the SATA interface for enterprise applications requiring high performance and high reliability; and
 
  •  the WD Caviar® RAID Edition (RE), which is a 7,200 RPM drive with capacities ranging from 120 GB to 500 GB. The WD Caviar® RE includes both SATA and EIDE interfaces and has enhanced reliability features and ratings when contrasted to our desktop products.
 
Both WD Raptor® and WD Caviar® RE drives may be used in, but are not limited to, applications such as databases, e-commerce and super computing in life science, oil and gas and similar industries, business records management, e-mail, file serving, web serving, near-line storage, medical records, engineering data management, video broadcasting and video security.
 
Consumer Electronics Products
 
We offer hard drives designed for use in products such as DVRs, STBs, karaoke systems, multi-function printers, and gaming systems. These products deliver the characteristics CE manufacturers seek most — quiet operation, low temperature and power consumption specifications, high reliability and optimized streaming capabilities.
 
Branded Products
 
We also sell a line of branded hard drive products and related adapters directly to end customers through retail store fronts and online stores. These include:
 
  •  3.5-inch, 2.5-inch and 1.0-inch form factor external hard drives, which are internal drives embedded into PC peripheral-style enclosures with the WD brand that have FireWiretm, USB 2.0 and Ethernet network connections; and
 
  •  internal hard drives packaged as an installation kit with the WD brand for retail store sales.


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