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These excerpts taken from the WDC 10-K filed Aug 20, 2008. Retailers
We sell our branded products directly to a select group of major
retailers such as computer superstores, warehouse clubs, online
retailers, and computer electronics stores, and authorize sales
through distributors to smaller retailers. Retailers accounted
for approximately 18%, 16% and 7% of our hard drive revenue for
2008, 2007 and 2006, respectively. Our current retail customer
base is primarily in the United States, Canada and Europe. The
retail channel complements our other sales channels while
helping to build brand awareness for WD and our products.
Retailers supply end-users with products to upgrade their
computers and externally store their data for backup or mobility
purposes. We grant our retailers price protection and limited
rights to return product on an inventory rotation basis. We also
sell our branded products through our web site.
Table of Contents
Retailers We sell our branded products directly to a select group of major retailers such as computer superstores, warehouse clubs, online retailers, and computer electronics stores, and authorize sales through distributors to smaller retailers. Retailers accounted for approximately 18%, 16% and 7% of our hard drive revenue for 2008, 2007 and 2006, respectively. Our current retail customer base is primarily in the United States, Canada and Europe. The retail channel complements our other sales channels while helping to build brand awareness for WD and our products. Retailers supply end-users with products to upgrade their computers and externally store their data for backup or mobility purposes. We grant our retailers price protection and limited rights to return product on an inventory rotation basis. We also sell our branded products through our web site.
Table of ContentsThis excerpt taken from the WDC 10-K filed Aug 28, 2007. Retailers
We sell our branded products directly to a select group of major
retailers such as computer superstores, warehouse clubs, online
retailers, and computer electronics stores, and authorize sales
through distributors to smaller retailers. Retailers accounted
for approximately 16%, 7% and 6% of our revenue for 2007, 2006
and 2005, respectively. Our current retail customer base is
primarily in the United States, Canada and Europe. The retail
channel complements our other sales channels while helping to
build brand awareness for WD and our products. Retailers supply
end-users with products to upgrade their computers and
externally store their data for backup or mobility purposes. We
grant our retailers price protection and limited rights to
return product on an inventory rotation basis. We also sell our
branded products at our web site.
This excerpt taken from the WDC 10-K filed Nov 20, 2006. Retailers
We sell our branded products directly to a select group of major
retailers such as computer superstores, warehouse clubs and
computer electronics stores, and authorize sales through
distributors to smaller retailers. Retailers accounted for
approximately 7%, 6% and 7% of our revenue for 2006, 2005 and
2004, respectively. Our current retail customer base is
primarily in the United States, Canada and Europe. The retail
channel complements our other sales channels while helping to
build brand awareness for WD and our products. Retailers supply
end-users with products to upgrade their computers and
externally store their data for backup purposes. We grant our
retailers price protection and limited rights to return product
on an inventory rotation basis. We also sell our branded
products through the Internet, at our web site.
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