WDC » Topics » Sales and Marketing

These excerpts taken from the WDC 10-K filed Aug 20, 2008.
Sales and Marketing
 
We maintain sales offices in selected parts of the world including the major geographies of the Americas, Asia Pacific, Japan, Europe and the Middle East. Our international sales, which include sales to foreign subsidiaries of U.S. companies but do not include sales to U.S. subsidiaries of foreign companies, represented 76%, 68% and 68% of our revenue for 2008, 2007 and 2006, respectively. Sales to international customers may be subject to certain risks not normally encountered in domestic operations, including exposure to tariffs and various trade regulations. For an additional discussion regarding the risks related to sales to international customers, see Item 1A of this Annual Report on Form 10-K.
 
For additional information concerning revenue recognition, sales by geographic region and significant customer information, see Part II, Item 8, Notes 1 and 6 in the Notes to Consolidated Financial Statements, included in this Annual Report on Form 10-K.
 
We perform our marketing and advertising functions internally and through outside firms. We target advertising, worldwide packaging and marketing materials to various reseller and end-user categories. We utilize both consumer media and trade publications. We have programs under which we reimburse qualified distributors and retailers for certain marketing expenditures. We also maintain customer relationships by communicating with our resellers and providing end-users with information and support through our web site.
 
Sales and
Marketing



 



We maintain sales offices in selected parts of the world
including the major geographies of the Americas,
Asia Pacific, Japan, Europe and the Middle East. Our
international sales, which include sales to foreign subsidiaries
of U.S. companies but do not include sales to
U.S. subsidiaries of foreign companies, represented 76%,
68% and 68% of our revenue for 2008, 2007 and 2006,
respectively. Sales to international customers may be subject to
certain risks not normally encountered in domestic operations,
including exposure to tariffs and various trade regulations. For
an additional discussion regarding the risks related to sales to
international customers, see Item 1A of this Annual Report
on
Form 10-K.


 



For additional information concerning revenue recognition, sales
by geographic region and significant customer information, see
Part II, Item 8, Notes 1 and 6 in the Notes to
Consolidated Financial Statements, included in this Annual
Report on
Form 10-K.


 



We perform our marketing and advertising functions internally
and through outside firms. We target advertising, worldwide
packaging and marketing materials to various reseller and
end-user categories. We utilize both consumer media and trade
publications. We have programs under which we reimburse
qualified distributors and retailers for certain marketing
expenditures. We also maintain customer relationships by
communicating with our resellers and providing end-users with
information and support through our web site.


 




This excerpt taken from the WDC 10-K filed Aug 28, 2007.
Sales and Marketing
 
We maintain sales offices in selected parts of the world including the major geographies of the Americas, Asia Pacific, Japan, Europe, and the Middle East. Our international sales, which include sales to foreign subsidiaries of U.S. companies but do not include sales to U.S. subsidiaries of foreign companies, represented 68%, 68% and 65% of our revenue for 2007, 2006 and 2005, respectively. Sales to international customers may be subject to certain risks not normally encountered in domestic operations, including exposure to tariffs and various trade regulations. For further discussion regarding the risks related to sales to international customers, see Item 1A of this Annual Report on Form 10-K.
 
For additional information concerning revenue recognition, sales by geographic region and significant customer information, see Part II, Item 8, Notes 1 and 6 of the Notes to Consolidated Financial Statements.
 
We perform our marketing and advertising functions internally and through outside firms. We target advertising, worldwide packaging and marketing materials to various reseller and end-user categories. We utilize both consumer media and trade publications. We have programs under which we reimburse qualified distributors and retailers for certain marketing expenditures. We also maintain customer relationships by communicating with our resellers and providing end-users with information and support through our web site.


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Table of Contents

This excerpt taken from the WDC 10-K filed Nov 20, 2006.
Sales and Marketing
 
We maintain sales offices in selected parts of the world including the major geographies of the Americas, Asia Pacific, Japan, Europe and the Middle East. Our international sales, which include sales to foreign subsidiaries of U.S. companies but do not include sales to U.S. subsidiaries of foreign companies, represented 68%, 65% and 63% of our revenue for 2006, 2005 and 2004, respectively. Sales to international customers may be subject to certain risks not normally encountered in domestic operations, including exposure to tariffs and various trade regulations. For further discussion regarding the risks related to sales to international customers, see Item 1A of this Annual Report on Form 10-K.
 
For additional information concerning revenue recognition, sales by geographic region and significant customer information, see Part II, Item 8 — Notes 1 and 10 of the Notes to Consolidated Financial Statements.
 
We perform our marketing and advertising functions internally and through outside firms. We target advertising, worldwide packaging and marketing materials to various reseller and end-user categories. We utilize both consumer media and, to a lesser extent, trade publications. We have programs under which we reimburse qualified distributors and retailers for certain marketing expenditures. We also maintain customer relationships by communicating with our resellers and providing end-users with information and support through our web site.
 

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