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Company: Western Union Company (WU)
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  Competitive threat from Electronically-based payment methods

The rising trend in Electronically-based payment methods could neutralize Western Union’s competitive advantages.

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  Increased regulation of the money transfer industry

Increased regulation of the money transfer industry will cut into Western Union’s transaction volumes and ability to expand its agent network.

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  Increased competition from M-Pesa

Safaricom's M-Pesa money transfer service directly competes with WU in the UK and Kenya. As of July, M-Pesa has 7.3 million subscribers in Kenya after launching in 2007. M-Pesa plans to expand into the U.S., Uganda, and the UAE as soon as regulatory issues are met.

Although WU has a significant market share in these regions, Africa and the Middle East have a huge growth potential for each company. A new entrant like M-Pesa could pose a significant threat for WU.

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  WU makes cuts in business structure

WU layed off 200 employees, including 60 at its headquarters, due to being in a "challenging economic environment."

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