Weyco Group (NASDAQ:WEYS) is a producer of footwear for casual, fashion and dress lifestyles, with well-known brands such as Florsheim, Stacy Adams, and Nunn Bush. Based in Wisconsin, Weyco primarily sells shoes in the United States and also has a small presence in Europe, Canada, Australia, Asia Pacific, and South Africa. Recently, Weyco has suffered from a depreciation in the US Dollar and faces the consumer trend of direct buying from wholesalers. In 2011, Weyco acquired The Combs Company, which focuses on waterproof shoes and boots, which will allow Weyco to expand its presence in the outdoor recreation shoe market.
In FY2010, Weyco reported revenues of $229 million, a 2% increase year-over-year.  This growth was due to strong sales from its largest customer, J.C. Penney (JCP), which accounted for 12% of sales. Additionally, Weyco's sales are segmented into the wholesale and retail segments, and Weyco's acquisition of Florsheim strengthened revenues from its wholesale segment. 
Because Weyco outsources almost all of its shoe production, the company is sensitive to currency valuation changes. Weyco purchases shoes from suppliers located in China, India, and Brazil,  its costs are directly affected by the USD exchange rate with the Chinese Renminbi (CNY) , Indian Rupee (INR), and the Brazilian Rea (BRL). The USD has been depreciating relative to these currencies in recent years, which drive up the Cost of Goods Sold (COGS) for Weyco.
According to IBIS industry reports, "retailers and consumers will increasingly purchase shoes directly from manufacturers, bypassing wholesalers altogether." This trend threatens Weyco's business model as its wholesale distribution segment contributes over 70% of its revenues.  Furthermore, wholesalers will be forced to slash prices to stay competitive as more companies take advantage of overseas labor, which is further detrimental to Weyco's top line.
Weyco Group competes with firms that offer footwear for casual, fashion and dress lifestyles.