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Company: Whole Foods Market (WFMI)
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edit Trend Towards Healthier Foods Drives Whole Foods Growth

Whole Foods Market benefits from consumers' desire for healthier food and lifestyles, which has resulted in 20% annual growth in the organic foods industry. This demand growth gives Whole Foods higher profit margins than other traditional grocery stores.

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edit Private Label Brands Benefit From Trade Down Effect

Whole Foods' private label brand 365 Everyday offers consumers affordable organic products at lower costs. Additionally, these products offer higher margins because of their reduced advertising expenses.

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edit Expansion into the U.K.

Expansion into the U.K. could give a good platform for the company to grow in terms of revenue in the future as the organic foods market in the U.K is expected to grow by 72 percent to reach £2 billion by 2010.

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