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NetSpend and Winn-Dixie Introduce New Orleans Saints Branded Prepaid Visa® Card

NetSpend, a leading provider of prepaid reloadable debit cards and Winn-Dixie Stores, Inc. (NASDAQ:WINN), have announced they will offer a New Orleans Saints-branded prepaid Visa debit card to Winn-Dixie customers in the Greater New Orleans area. The cards, which are issued by Inter National Bank of McAllen, TX, are now available at approximately 70 stores.

The companies also announced that customers who purchase and activate a new Saints® NetSpend® Visa® Prepaid Debit Card between August 10th and December 2nd are automatically entered to win four tickets to a Saints home game during the 2009-2010 season. One grand prize winner gets a VIP trip featuring four tickets to the January 3rd game between the New Orleans Saints and the Carolina Panthers in Charlotte, NC with round trip air and hotel accommodations1.

“Prepaid debit has long been a financial tool of choice for those consumers who have been overlooked and underserved by traditional financial services companies,” said Dan Henry, chief executive officer at Netspend. “Now, those consumers can not only better manage their finances, but they can show their support for the New Orleans Saints as well. This partnership is a great example of our three entities coming together to benefit the customer.”

“We are pleased to partner with NetSpend, Visa and the New Orleans Saints to provide our customers an added convenience in their shopping experience,” said Mary Kellmanson, Winn-Dixie’s Vice President of Marketing. “Winn-Dixie has been proudly serving the communities of New Orleans since 1956, and this is just one more way for us to continue earning our shoppers’ trust and loyalty.”

Prepaid debit cards offer a viable financial alternative for the approximately 100 million underbanked consumers in the United States. Designed as a convenient tool to help cardholders better manage their finances, a prepaid debit card allows only the amount that is pre-deposited on the card to be spent. Saints NetSpend Visa Prepaid Debit cardholders can reload their cards at more than 500 Winn-Dixie stores in the Southeastern United States and at approximately 90,000 other locations throughout the country. Cardholders also have access to free direct deposit, Anytime Alerts and online card-to-card fund transfers.

About NetSpend Corporation

NetSpend Corporation is one of the leading providers of prepaid debit cards in the United States. A pioneer in the industry since its inception in 1999, NetSpend prepaid debit cards give financial freedom and convenience to the more than 100 million underbanked consumers in the United States. NetSpend is the only company in the prepaid debit industry to offer an end-to-end solution for consumers and merchants with a proprietary processing platform, card fulfillment, customer service and risk management capabilities. More information about the company can be found at http://www.netspend.com or by following the company on Facebook or Twitter.

About Winn-Dixie

Winn-Dixie Stores, Inc., is one of the nation’s largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, FL. The Company currently operates 515 retail grocery locations, including more than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit www.winn-dixie.com.

1 No Purchase Necessary. Purchase will not improve odds of winning. Open only to legal residents of LA & MS, 18 years or older. For details, including alternative method of entry, see Official Rules at www.netspend.com/gamedaysweeps.

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