Forbes  Sep 8  Comment 
It has been all smiles in Wrigleyville this summer. The Chicago Cubs have showcased a promising young cast of talent and are likely bound for their first playoff appearance in seven years, but it isn’t just the winning product on the field...
Yahoo  Aug 28  Comment 
Growing demand for more information about the products we buy could mean the end of the simple barcode - the blocks of black and white stripes that adorn most objects for sale and are scanned five billion times a day. First used on a pack of...
Forbes  Aug 21  Comment 
For the first time in a long time, a feeling of hope reverberates throughout Wrigleyville. The Chicago Cubs, perpetual basement dwellers in an ever-competitive National League Central, are still afloat and in the playoff race through the end of...  Aug 14  Comment 
Coalition of campaign groups and businesses back cleanup plan in a letter to the Guardian, urging the government to ‘provide or stimulate funding’ Litter is a problem that costs taxpayers nearly £1bn a year, and now some of the companies...
OilVoice  May 12  Comment 
Sunbird Energy Limited ASX SNY advises that Mr Dorian Wrigley has been appointed to the Sunbird Board. Mr Wrigley will be a nonexecutive Director with his appointment effective from 12 May 2015. M
Forbes  Apr 9  Comment 
The Wrigley Company, an American chewing gum manufacturer, has broken ground for a $63 million manufacturing plant in an effort to double its production capacity and meet up with increased demand in its African markets.
New York Times  Apr 6  Comment 
The Cubs opened the 2015 baseball season with outsize expectations to emerge from five straight fifth-place finishes and challenge the St. Louis Cardinals in the National League Central.  Feb 24  Comment 
UK’s biggest housebuilder brings forward dividend as help-to-buy scheme propels revenues to £2.6bn Persimmon, the UK’s biggest housebuilder, has brought forward its dividend payment after reporting a 44% jump in annual profits. The company...
New York Times  Feb 20  Comment 
The Chicago Cubs can proceed with a construction project at Wrigley Field, a federal judge ruled Thursday, but the project’s future remains uncertain as a lawsuit continues by property owners.  Feb 4  Comment 
Wrigley Canada announced plans Tuesday to close its Toronto gum factory next year, killing nearly 400 jobs.


In 2008, Wrigley was acquired by Mars in partnership with Warren Buffett for $23 billion.[1]

The WM Wrigley Jr. Company (NYSE: WWY) is the world's leading chewing gum manufacturer Atop the chewing gum industry, Wrigley is looking to opportunistically expand products beyond its core chewing gum franchise and source additional growth from its already strong international division. It also faces particular challenges from main competitor Cadburyhorses(CSG), the number two chewing gum player.

While Wrigley earns approximately 90% of revenue from chewing gum, it has expanded into other confectionery products such as breath mints, hard candy and Chocolate. The company extended into non-gum confections by acquiring several brands from Kraft Foods (KFT), including Life Savers, Altoids, and Creme Savers. Wrigley also bought majority control of a premium Russian Chocolate company, A. Korkunov, in order to further diversify outside of chewing gum.

A large portion of revenue growth comes from outside North America, which accounts for only one-third of total sales. Key regions of focus include China, which remains largely untapped for chewing gum, and the U.K., a mature market where Wrigley's 99% market share eroded to 85% in a matter of months due to Cadbury's introduction of its Trident gum brand. Asia - especially China - remains a potentially lucrative market due to the large population size and relatively untapped customer base.

Company Overview

Wrigley was founded in 1891, when it introduced its first two brands of chewing gum: Juicy Fruit and Wrigley's Spearmint, both of which are still sold today. In addition to the original brands, Wrigley owns and sells chewing gum under the following brand names: Doublemint, BigRed, Boomer, Winterfresh, Extra, Orbit, Excel, Hubba Bubba, 5, and others.

Wrigley expanded into other confectionery products in 2004 by acquiring several brands from Kraft Foods (KFT), including Life Savers, Altoids, and Creme Savers. In February 2007, Wrigley acquired an 80% interest in the Russian premium Chocolate company A. Korkunov in order to further diversify its confectionery production outside of chewing gum.


One major difference between Wrigley and Cadbury Schweppes is their product mix of sugar sweetened and sugar free gum; an overwhelming 90% of Cadbury Schweppes' chewing gum is sugar free, while only 77% of Wrigley's chewing gum is sugar free. This gives Cadbury Schweppes an advantage as the current consumer prefers sugar free gum. Currently, Cadbury Schweppes is taking market share away from Wrigley, both domestically and internationally (notably in the U.K.). Cadbury Schweppes is a larger company than Wrigley counting revenue from beverages and non-gum confectionery products, potentially giving them scale advantages in purchasing power, marketing and other resources.


  1. Mars Acquisition of Wrigely: 3rd Biggest Deal of 2008. CNBC (April 28, 2008).
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