New York Times  Nov 3  Comment 
Step into the crowd outside Wrigley Field in the bottom of the 10th inning, moments before the Cubs’ World Series win.
DailyFinance  Oct 31  Comment 
Filed under: Sports, Recap Put those champagne bottles back in the fridge, Cleveland. At least for now. Jon Lester tossed six solid innings, Kris Bryant sparked a three-run fourth inning with a solo home run, and Aroldis Chapman recorded...
New York Times  Oct 30  Comment 
In 1945, Frank Colletti’s brothers went to the World Series without him but vowed they would take him to the Cubs’ next one. On Friday, his nephew did.
DailyFinance  Oct 29  Comment 
Filed under: Sports, Recap The Cleveland Indians have taken control of the World Series. Coco Crisp's pinch-hit single in the seventh inning scored pinch-runner Michael Martinez and broke a scoreless tie in Game 3 of the Fall Classic as...
Forbes  Oct 28  Comment 
A look at the priciest tickets all-time across the major U.S. sports leagues.
CNNMoney.com  Oct 28  Comment 
As the World Series comes to Wrigley Field on Friday for the first time in seven decades, not every Chicago Cubs fan watching in person will be confined to the ballpark known as the Friendly Confines.
Forbes  Oct 27  Comment 
Tickets for Games 3, 4, and 5 of the World Series at Wrigley Field are seeing asking prices near $7,500. That was before the Cubs won Game 2. Here's how asking prices could soar to $8,000 or more.
New York Times  Oct 26  Comment 
Jake Arrieta shut down the Indians’ lineup, and Kyle Schwarber provided timely hits in a 5-1 victory. The series is tied heading to Wrigley Field for Game 3.
MarketWatch  Oct 24  Comment 
A ticket to this year’s World Series, especially the games played among the bricks and late-season ivy at Chicago’s historic Wrigley Field, are on track to be the most expensive professional sports event in recent memory, topping $6,000 in...
MarketWatch  Oct 23  Comment 
The thin aisles filled at Wrigley Field 90 minutes before Kyle Hendricks’ first pitch, and so did a brew of tension, hope, anticipation and energy.




 

In 2008, Wrigley was acquired by Mars in partnership with Warren Buffett for $23 billion.[1]

The WM Wrigley Jr. Company (NYSE: WWY) is the world's leading chewing gum manufacturer Atop the chewing gum industry, Wrigley is looking to opportunistically expand products beyond its core chewing gum franchise and source additional growth from its already strong international division. It also faces particular challenges from main competitor Cadburyhorses(CSG), the number two chewing gum player.

While Wrigley earns approximately 90% of revenue from chewing gum, it has expanded into other confectionery products such as breath mints, hard candy and Chocolate. The company extended into non-gum confections by acquiring several brands from Kraft Foods (KFT), including Life Savers, Altoids, and Creme Savers. Wrigley also bought majority control of a premium Russian Chocolate company, A. Korkunov, in order to further diversify outside of chewing gum.

A large portion of revenue growth comes from outside North America, which accounts for only one-third of total sales. Key regions of focus include China, which remains largely untapped for chewing gum, and the U.K., a mature market where Wrigley's 99% market share eroded to 85% in a matter of months due to Cadbury's introduction of its Trident gum brand. Asia - especially China - remains a potentially lucrative market due to the large population size and relatively untapped customer base.

Company Overview

Wrigley was founded in 1891, when it introduced its first two brands of chewing gum: Juicy Fruit and Wrigley's Spearmint, both of which are still sold today. In addition to the original brands, Wrigley owns and sells chewing gum under the following brand names: Doublemint, BigRed, Boomer, Winterfresh, Extra, Orbit, Excel, Hubba Bubba, 5, and others.

Wrigley expanded into other confectionery products in 2004 by acquiring several brands from Kraft Foods (KFT), including Life Savers, Altoids, and Creme Savers. In February 2007, Wrigley acquired an 80% interest in the Russian premium Chocolate company A. Korkunov in order to further diversify its confectionery production outside of chewing gum.

Competition

One major difference between Wrigley and Cadbury Schweppes is their product mix of sugar sweetened and sugar free gum; an overwhelming 90% of Cadbury Schweppes' chewing gum is sugar free, while only 77% of Wrigley's chewing gum is sugar free. This gives Cadbury Schweppes an advantage as the current consumer prefers sugar free gum. Currently, Cadbury Schweppes is taking market share away from Wrigley, both domestically and internationally (notably in the U.K.). Cadbury Schweppes is a larger company than Wrigley counting revenue from beverages and non-gum confectionery products, potentially giving them scale advantages in purchasing power, marketing and other resources.

References

  1. Mars Acquisition of Wrigely: 3rd Biggest Deal of 2008. CNBC (April 28, 2008).
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