MarketWatch  Sep 20  Comment 
Wrigley response to Trump Jr.: 'Skittles are candy. Refugees are people.'
TechCrunch  Jun 25  Comment 
 Many companies have transformed and realigned their focus with great success. Avon transitioned from peddling books door-to-door to marketing beauty products. Wrigley started as a soap and baking soda company. IBM originally sold massive...
Forbes  May 16  Comment 
Minus a break for World War II, Wrigley's Cubs trained in Catalina from 1921 to 1951. And now, thanks to filmmakers Peter Seaman and Sam Tyler, you can watch a six-part television series about the history of Catalina.
Forbes  Apr 11  Comment 
It’s Opening Day at Wrigley Field for the 5 and 1 Chicago Cubs, fresh off a trip to the National League Championship Series, and boasting a lineup stacked with young talent. There is an unfamiliar whiff of optimism hovering over the north side...
Forbes  Apr 3  Comment 
The Major League Baseball season opens tonight, with the clubs placing more emphasis on eye-catching food choices than ever. And when the Chicago Cubs play their first home stand at Wrigley Field next week, the city's beloved hot dog maker will be...
MarketWatch  Mar 21  Comment 
Mars Inc., the maker of M&M’s chocolate and Wrigley gum, said it will add labels to products that contain genetically modified organisms, or GMOs, before a new Vermont law goes into effect.
Forbes  Jan 29  Comment 
Pearl Jam will hit the road this spring and summer for a North American trek that is scheduled to play 22 dates. The first leg of the tour kicks off in April in Fort Lauderdale, Florida and will run until August 9 after back-to-back nights at...
Forbes  Dec 17  Comment 
The Chicago Cubs and its young nucleus of ball players with unlimited potential have experienced the gamut of emotions since being swept in the National League Championship Series by the equally as talented New York Mets this past October. While...
Forbes  Oct 19  Comment 
Daniel Murphy’s amazing postseason heroics to date have catapulted the New York Mets to a 2-0 lead in the National League Championship Series against the Chicago Cubs. The chilly temperatures at Citi Field couldn’t cool off a scorching hot...
Forbes  Oct 15  Comment 
According to data from, tickets to see the Chicago Cubs in the NLCS at Wrigley as of Tuesday October 15th are $614. That's more than 92% more than an NLCS game at Citi Field (should the N.Y. Mets beat the L.A. Dodgers in Game 5 of...


In 2008, Wrigley was acquired by Mars in partnership with Warren Buffett for $23 billion.[1]

The WM Wrigley Jr. Company (NYSE: WWY) is the world's leading chewing gum manufacturer Atop the chewing gum industry, Wrigley is looking to opportunistically expand products beyond its core chewing gum franchise and source additional growth from its already strong international division. It also faces particular challenges from main competitor Cadburyhorses(CSG), the number two chewing gum player.

While Wrigley earns approximately 90% of revenue from chewing gum, it has expanded into other confectionery products such as breath mints, hard candy and Chocolate. The company extended into non-gum confections by acquiring several brands from Kraft Foods (KFT), including Life Savers, Altoids, and Creme Savers. Wrigley also bought majority control of a premium Russian Chocolate company, A. Korkunov, in order to further diversify outside of chewing gum.

A large portion of revenue growth comes from outside North America, which accounts for only one-third of total sales. Key regions of focus include China, which remains largely untapped for chewing gum, and the U.K., a mature market where Wrigley's 99% market share eroded to 85% in a matter of months due to Cadbury's introduction of its Trident gum brand. Asia - especially China - remains a potentially lucrative market due to the large population size and relatively untapped customer base.

Company Overview

Wrigley was founded in 1891, when it introduced its first two brands of chewing gum: Juicy Fruit and Wrigley's Spearmint, both of which are still sold today. In addition to the original brands, Wrigley owns and sells chewing gum under the following brand names: Doublemint, BigRed, Boomer, Winterfresh, Extra, Orbit, Excel, Hubba Bubba, 5, and others.

Wrigley expanded into other confectionery products in 2004 by acquiring several brands from Kraft Foods (KFT), including Life Savers, Altoids, and Creme Savers. In February 2007, Wrigley acquired an 80% interest in the Russian premium Chocolate company A. Korkunov in order to further diversify its confectionery production outside of chewing gum.


One major difference between Wrigley and Cadbury Schweppes is their product mix of sugar sweetened and sugar free gum; an overwhelming 90% of Cadbury Schweppes' chewing gum is sugar free, while only 77% of Wrigley's chewing gum is sugar free. This gives Cadbury Schweppes an advantage as the current consumer prefers sugar free gum. Currently, Cadbury Schweppes is taking market share away from Wrigley, both domestically and internationally (notably in the U.K.). Cadbury Schweppes is a larger company than Wrigley counting revenue from beverages and non-gum confectionery products, potentially giving them scale advantages in purchasing power, marketing and other resources.


  1. Mars Acquisition of Wrigely: 3rd Biggest Deal of 2008. CNBC (April 28, 2008).
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