Wrigley may stumble in its efforts to enter the highly competitive general confectionery industry as its experience lies heavily in the chewing gum industry.
Wrigley will continue to rapidly lose its hold on the chewing gum market in the United Kingdom, significantly affecting its bottom line.
Wrigley could fall behind Cadbury Schweppes (CSG) in the highly profitable Asian market similar to how it has been losing ground quickly in the U.K..