CHICAGO, March 27, 2012 /PRNewswire/ -- 5® gum is celebrating the launch of RPM(TM) - available in an Energizing Fruit or a Relaxing Mint flavor - by sponsoring The Switch, a live online music event where viewers can choose the artist to suit their mood. Performances from two up-and-coming artists will be streamed simultaneously on YouTube, offering fans the chance to choose their music and their energy.
Music fans are invited to tune into YouTube.com/TheSwitch on March 28 at 9PM ET to Choose Your Energy(TM) between an upbeat, energizing performance from Givers or a relaxing, soulful set from Theophilus London.
The live YouTube music event, presented by La Blogotheque and powered by 5 gum, is the first of two concurrent concert events, bringing hour-long performances that are sure to Stimulate Your Senses®.
Information on the second live stream will be available at the 5 gum Facebook page.
-- The first event begins March 28 at 9PM ET at YouTube.com/TheSwitch; both hour-long sets will stream twice, so users have the opportunity to watch both if they're in the mood! -- Fans will also have the opportunity to view exclusive content, create their own playlist that reflects their mood or discover Relaxing and Energizing tunes curated by their favorite artists. -- Anyone who can't tune into the live performance should visit the The Switch YouTube page to watch archived performances of select songs from each artist (available April 2 - May 11, 2012).
-- La Blogotheque YouTube Channel: http://www.youtube.com/LaBlogotheque -- 5 Gum Facebook Page: www.Facebook.com/5gum -- 5 Gum on Twitter: www.twitter.com/5gum
© 2012 Wm. Wrigley Jr. Company. All Rights Reserved. 5, RPM, Choose Your Energy and Stimulate Your Senses are trademarks of the Wm. Wrigley Jr. Company.
SOURCE Wm. Wrigley Jr. Company