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This excerpt taken from the WYN 10-K filed Feb 29, 2008. Expand
our sales and marketing efforts
We plan to expand sales and marketing to new and existing
owners, including marketing and selling through in-person
solicitation, direct mail,
e-commerce,
referral programs, inbound and outbound telemarketing and
upgrade sales programs. We plan to continue to leverage the
Wyndham brand in our marketing efforts to strengthen our
position in the higher-end segment of the vacation ownership
industry, to attract prospective new owners in higher income
demographics through Wyndham-branded marketing campaigns, and to
increase upgrade sales through the application of the Wyndham
brand within existing and new higher-end products and product
features.
Table of Contents
We plan to expand our marketing and sales distribution channels
through the pursuit of additional integrated marketing alliances
with lodging and entertainment companies. We currently have
alliances with Harrah’s Entertainment in Las Vegas, Nevada;
Trump Casino Resorts in Atlantic City, New Jersey; and Outrigger
Hotels & Resorts throughout Hawaii, which permit us to
conduct marketing and sales activities at properties owned by
these companies. We will explore expanding our existing
alliances and entering into new alliances.
This excerpt taken from the WYN 10-K filed Mar 7, 2007. Expand
our sales and marketing efforts
We plan to expand sales and marketing to new and existing
owners, including marketing and selling through in-person
solicitation, direct mail,
e-commerce,
referral programs, inbound and outbound telemarketing and
upgrade sale programs. We plan to leverage the Wyndham brand in
our marketing efforts to strengthen our position in the
higher-end segment of the vacation ownership industry, to
attract prospective new owners in higher income demographics
through Wyndham-branded marketing campaigns, and to increase
upgrade sales through the application of the Wyndham brand
within existing and new higher-end products and product features.
We plan to expand our marketing and sales distribution channels
through the pursuit of additional integrated marketing alliances
with lodging and entertainment companies. We currently have
alliances with Harrah’s Entertainment in Las Vegas,
Nevada; Trump Casino Resorts in Atlantic City, New Jersey;
and Outrigger Hotels & Resorts throughout Hawaii, which
permit us to conduct marketing and sales activities at
properties owned by these companies. We will explore expanding
our existing alliances and entering into new alliances.
Table of Contents
This excerpt taken from the WYN 8-K filed Jul 19, 2006. Expand our sales and marketing efforts We plan to expand sales and marketing to new and existing owners, including marketing and selling through in-person solicitation, direct mail, e-commerce, referral programs, inbound and outbound telemarketing and upgrade sale programs. We plan to leverage the Wyndham brand in our marketing efforts to strengthen our position in the higher-end segment of the vacation ownership industry, to attract prospective new owners in higher income demographics through Wyndham-branded marketing campaigns, and to increase upgrade sales through the application of the Wyndham brand within existing and new higher-end products and product features. We plan to expand our marketing and sales distribution channels through the pursuit of additional integrated marketing alliances with lodging and entertainment companies. We currently have alliances with Harrah’s Entertainment in Las Vegas, Nevada; Trump Casino Resorts in Atlantic City, New Jersey; and Outrigger Hotels & Resorts throughout Hawaii, which permit us to conduct marketing and sales activities at properties owned by these companies. We will explore expanding our existing alliances and entering into new alliances. We also plan to expand our upgrade sale programs by commencing on-site sales programs at our properties where we do not currently conduct on-site sales. | EXCERPTS ON THIS PAGE:
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