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This excerpt taken from the WYN 10-K filed Feb 27, 2009. Franchise
Development
Under our direct franchise model, we principally market our
lodging brands to independent hotel owners and to hotel owners
who have the right to terminate their franchise affiliations
with other lodging brands. We also market franchises under our
lodging brands to existing franchisees because many own, or may
own in the future, other hotels that can be converted to one of
our brands. Under our master franchise model, we principally
market our lodging brands to third parties that assume the
principal role of franchisor, which entails selling individual
franchise agreements and providing quality assurance, marketing
and reservations support to franchisees. As part of our
franchise development strategy, we employ national and
international sales forces that we compensate in part through
commissions. Because of the importance of existing franchised
hotels’ performance to our sales strategy, a significant
part of our franchise development efforts is to ensure that our
franchisees provide quality services to maintain the
satisfaction of customers.
This excerpt taken from the WYN 10-K filed Feb 29, 2008. Franchise
Development
Under our direct franchise model, we principally market our
lodging brands to independent hotel owners and to hotel owners
who have the right to terminate their franchise affiliations
with other lodging brands. We also market franchises under our
lodging brands to existing franchisees because many own, or may
own in the future, other hotels that can be converted to one of
our brands. Under our master franchise model, we principally
market our lodging brands to third parties that assume the
principal role of franchisor, which entails selling individual
franchise
Table of Contents
agreements and providing quality assurance, marketing and
reservations support to franchisees. As part of our franchise
development strategy, we employ national and international sales
forces that we compensate in part through commissions. Because
of the importance of existing franchised hotels to our sales
strategy, a significant part of our franchise development
efforts is to ensure that our franchisees provide quality
services to maintain the satisfaction of customers.
This excerpt taken from the WYN 10-K filed Mar 7, 2007. Franchise
Development
Under our direct franchise model, we principally market our
lodging brands to independent hotel and motel owners and to
hotel and motel owners who have the rights to terminate their
franchise affiliations with other lodging brands. We also market
franchises under our lodging brands to existing franchisees
because many own, or may own in the future, other hotels that
can be converted to one of our brands. Under our master
franchise model, we principally market our lodging brands to
third parties that assume the principal role of franchisor,
which entails selling individual franchise agreements and
providing quality assurance, marketing and reservations support
to franchisees. As part of our franchise development strategy,
we employ national and international sales forces that we
Table of Contents
compensate in part through commissions. Because of the
importance of existing franchised hotels to our sales strategy,
a significant part of our franchise development efforts is to
ensure that our franchisees provide quality services to maintain
the satisfaction of customers.
This excerpt taken from the WYN 8-K filed Jul 19, 2006. Franchise Development Under our direct franchise model, we principally market our lodging brands to independent hotel and motel owners and to hotel and motel owners who have the rights to terminate their franchise affiliations with other lodging brands. We also market franchises under our lodging brands to existing franchisees because many own, or may own in the future, other hotels that can be converted to one of our brands. Under our master franchise model, we principally market our lodging brands to third parties that assume the principal role of franchisor, which entails selling individual franchise agreements and providing quality assurance, marketing and reservations support to franchisees. As part of our franchise development strategy, we employ a national sales force that we compensate in part through commissions. Because of the importance of existing franchised hotels to our sales strategy, a significant part of our franchise development efforts is to ensure that our franchisees provide quality services to maintain the satisfaction of customers. | EXCERPTS ON THIS PAGE:
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