WYN » Topics » Lodging

These excerpts taken from the WYN 10-Q filed May 7, 2009.
Lodging
 
Net revenues and EBITDA decreased $16 million (9%) and $11 million (24%), respectively, during the first quarter of 2009 compared to the first quarter of 2008 primarily reflecting lower royalty, marketing and reservation revenues and a decline in property management reimbursable revenues, partially offset by incremental net revenues generated from the July 2008 acquisition of USFS. In addition, EBITDA reflects lower marketing expenses and decreased expenses primarily related to a decline in property management reimbursable revenues, partially offset by increased expenses resulting from the USFS acquisition, organizational realignment initiatives and ancillary services provided to franchisees.
 
The acquisition of USFS contributed incremental net revenues and EBITDA of $5 million and $2 million, respectively. Excluding the impact of this acquisition, net revenues declined $21 million reflecting (i) a $12 million decrease in domestic royalty, marketing and reservation revenues primarily due to a RevPAR decline of 15%, (ii) $5 million of lower reimbursable revenues earned by our property management business, (iii) a $2 million decrease in international royalty, marketing and reservation revenues resulting from a RevPAR decrease of 18%, or 6% excluding the impact of foreign exchange movements, partially offset by a 13% increase in international rooms and (iv) a $2 million net decrease in other revenue. The RevPAR decline was largely driven by a decline in industry occupancy as well as price reductions. The $5 million of lower reimbursable revenues earned by our property management business primarily relates to payroll costs that we incur and pay on behalf of property owners, for which we are fully reimbursed by the property owner. As the reimbursements are made based upon cost with no added margin, the recorded revenue is offset by the associated expense and there is no resultant impact on EBITDA. Such amount decreased as a result of a reduction in variable labor costs at our managed properties due to lower occupancy.
 
In addition, EBITDA was positively impacted by a decrease of $9 million in marketing expenses primarily due to lower marketing spend across our brands, including decreased costs associated with our Wyndham Rewards loyalty program. Such decrease was partially offset by (i) $3 million of costs relating to organizational realignment initiatives (see Restructuring Plan for more details) and (ii) $3 million of increased costs primarily associated with ancillary services provided to franchisees, as discussed above.
 
As of March 31, 2009, we had 6,993 properties and approximately 588,500 rooms in our system. Additionally, our hotel development pipeline included 1,000 hotels and approximately 108,600 rooms, of which 39% were international and 54% were new construction as of March 31, 2009.
 
Lodging
 
We continued the operational realignment of our lodging business, which began during 2008, to enhance its global franchisee services, promote more efficient channel management to further drive revenue at franchised locations and managed properties and position the Wyndham brand appropriately and consistently in the marketplace. As a result of these


29


Table of Contents

changes, we recorded $3 million in costs primarily related to the elimination of certain positions and the related severance benefits and outplacement services that were provided for impacted employees.
 
These excerpts taken from the WYN 10-K filed Feb 27, 2009.
Lodging
 
We enter into agreements to franchise our lodging franchise systems to independent hotel owners. Our standard franchise agreement typically has a term of 15 to 20 years and provides a franchisee with certain rights to terminate the franchise agreement before the term of the agreement under certain circumstances. The principal source of revenues from franchising hotels is ongoing franchise fees, which are comprised of royalty fees and other fees relating to marketing and reservation services. Ongoing franchise fees typically are based on a percentage of gross room revenues of each franchised hotel and are accrued as earned and upon becoming due from the franchisee. An estimate of uncollectible ongoing franchise fees is charged to bad debt expense and included in operating expenses on the Consolidated and Combined Statements of Operations. Lodging revenues also include initial franchise fees, which are recognized as revenue when all material services or conditions have been substantially performed, which is either when a franchised hotel opens for business or when a franchise agreement is terminated as it has been determined that the franchised hotel will not open.
 
Our franchise agreements also require the payment of fees for certain services, including marketing and reservations. With such fees, we provide our franchised properties with a suite of operational and administrative services, including access to (i) an international, centralized, brand-specific reservations system, (ii) advertising, (iii) promotional and co-marketing programs, (iv) referrals, (v) technology, (vi) training and (vii) volume purchasing. We are contractually obligated to expend the marketing and reservation fees we collect from franchisees in accordance with the franchise agreements; as such, revenues earned in excess of costs incurred are accrued as a liability for future marketing or reservation costs. Costs incurred in excess of revenues are expensed as incurred. In accordance with our franchise agreements, we include an allocation of costs required to carry out marketing and reservation activities within marketing and reservation expenses.
 
We also provide property management services for hotels under management contracts. Our standard management agreement typically has a term of up to 20 years. Our management fees are comprised of base fees, which are typically calculated based upon a specified percentage of gross revenues from hotel operations, and incentive fees, which are typically calculated based upon a specified percentage of a hotel’s gross operating profit. Management fee revenue is recognized when earned in accordance with the terms of the contract. We incur certain reimbursable costs on behalf of managed hotel properties and reports reimbursements received from managed properties as revenue and the costs incurred on their behalf as expenses. Management fee revenues are recorded as a component of franchise fee revenues and reimbursable revenues are recorded as a component of service fees and membership revenue on the Consolidated and Combined Statements of Operations. The costs, which principally relate to payroll costs for operational employees who work at the managed hotels, are reflected as a component of operating expenses on the Consolidated and Combined Statements of Operations. The reimbursements from hotel owners are based upon the costs incurred with no added margin; as a result, these reimbursable costs have little to no effect on our operating income. Management fee revenue and revenue related to payroll reimbursements were $5 million and $100 million, respectively, during 2008, $6 million and $92 million, respectively, during 2007 and $4 million and $69 million, respectively, during 2006.
 
We also earn revenue from administering the Wyndham Rewards loyalty program. We charge our franchisee/managed property owner a fee based upon a percentage of room revenue generated from member stays at participating hotels. This fee is accrued as earned and upon becoming due from the franchisee.
 
Within our Lodging segment, we measure operating performance using the following key operating statistics: (i) number of rooms, which represents the number of rooms at lodging properties at the end of the year, (ii) RevPAR,


41


Table of Contents

which is calculated by multiplying the percentage of available rooms occupied for the year by the average rate charged for renting a lodging room for one day and (iii) royalty, marketing and reservation revenues, which are typically based on a percentage of the gross room revenues of each franchised hotel.
 
Lodging
 
Net revenues increased $28 million (4%) and EBITDA decreased $5 million (2%), respectively, during 2008 compared to 2007 primarily reflecting higher international royalty, marketing and reservation revenues, incremental net revenues generated from the July 2008 acquisition of USFS, increased revenue from our Wyndham Rewards loyalty program and incremental property management reimbursable revenues, partially offset by lower domestic royalty, marketing and reservation revenues. Such net revenue increase was more than offset in EBITDA by increased expenses, particularly associated with a strategic change in direction related to our Howard Johnson brand, ancillary services provided to franchisees, incremental property management reimbursable revenues, the acquisition of USFS and organizational realignment initiatives, partially offset by savings from cost containment initiatives.
 
The acquisition of USFS contributed incremental net revenues and EBITDA of $12 million and $3 million, respectively. Apart from this acquisition, the increase in net revenues includes (i) $17 million of incremental international royalty, marketing and reservation revenues resulting from international RevPAR growth of 2%, or 1%


46


Table of Contents

excluding the impact of foreign exchange movements, and a 13% increase in international rooms, (ii) $10 million of incremental revenue generated by our Wyndham Rewards loyalty program primarily due to increased member stays, (iii) $8 million of incremental reimbursable revenues earned by our property management business and (iv) a $16 million increase in other revenue primarily due to fees generated upon execution of franchise contracts and ancillary services that we provide to our franchisees. Such increases were partially offset by a decrease of $35 million in domestic royalty, marketing and reservation revenues due to a domestic RevPAR decline of 5% and incremental development advance note amortization, which is recorded net within revenues. The domestic RevPAR decline was principally driven by an overall decline in industry occupancy levels, while the international RevPAR growth was principally driven by price increases, partially offset by a decline in occupancy levels. The $8 million of incremental reimbursable revenues earned by our property management business primarily relates to payroll costs that we incur and pay on behalf of property owners, for which we are fully reimbursed by the property owner. As the reimbursements are made based upon cost with no added margin, the recorded revenue is offset by the associated expense and there is no resultant impact on EBITDA.
 
EBITDA further reflects (i) a $16 million non-cash impairment charge primarily due to a strategic change in direction related to our Howard Johnson brand that is expected to adversely impact the ability of the properties associated with the franchise agreements acquired in connection with the acquisition of the brand during 1990 to maintain compliance with brand standards, (ii) $15 million of increased costs primarily associated with ancillary services provided to franchisees, as discussed above, and (iii) $4 million of costs relating to organizational realignment initiatives (see Restructuring Plan for more details). Such cost increases were partially offset by (i) $10 million of savings from cost containment initiatives, (ii) $2 million of income associated with the assumption of a lodging-related credit card marketing program obligation by a third-party, (iii) $2 million of income associated with the sale of a non-strategic asset, (iv) $2 million of lower employee incentive program expenses compared to 2007 and (v) a net decrease of $1 million in marketing expenses primarily relating to lower marketing spend across our brands, partially offset by incremental expenditures in our Wyndham Rewards loyalty program.
 
As of December 31, 2008, we had 7,043 properties and approximately 592,900 rooms in our system. Additionally, our hotel development pipeline included approximately 990 hotels and approximately 110,900 rooms, of which 42% were international and 55% were new construction as of December 31, 2008.
 
Lodging
 
Net revenues and EBITDA increased $64 million (10%) and $15 million (7%), respectively, during 2007 compared with 2006 primarily reflecting strong RevPAR gains across the majority of our brands, the success of our Wyndham Rewards loyalty program and incremental property management reimbursable revenues. Such increases were partially offset in EBITDA by increased expenses, particularly for marketing activities.
 
The increase in net revenues includes (i) $23 million of incremental reimbursable revenues earned by our property management business, (ii) an $18 million (4%) increase in royalty, marketing and reservation revenues, which was primarily due to RevPAR growth of 4%, (iii) $12 million of incremental revenue generated by our Wyndham Rewards loyalty program primarily due to increased member stays and (iv) an $11 million increase in other revenue primarily due to fees generated upon execution of franchise contracts and ancillary services that we provide to our franchisees. The $23 million of incremental reimbursable revenues earned by our property management business primarily relates to payroll costs that we incur and pay on behalf of property owners, for which we are reimbursed by the property owner. As the reimbursements are made based upon cost with no added margin, the recorded revenue is offset by the associated expense and there is no resultant impact on EBITDA. The $18 million increase in royalty, marketing and reservation revenues was substantially driven by price increases, as well as occupancy increases, reflecting the beneficial impact of management and marketing initiatives and an increased focus on quality enhancements, including strengthening our brand standards, as well as an overall improvement in the economy and midscale lodging segments, which are the segments where we primarily compete.
 
EBITDA further reflects (i) $15 million of higher expenses primarily resulting from incremental revenues received from our franchisees, as discussed above, (ii) $5 million of increased information technology costs related to developing a more robust infrastructure to support current and future global growth and (iii) an increase of $6 million in other expenses primarily related to expanding our international operations and providing ancillary services to our franchisees. The $15 million of increased marketing spend is reflective of (i) incremental expenditures in our Wyndham Rewards loyalty program, (ii) higher fees received from our franchisees (where we are contractually obligated to expend these fees for marketing purposes) and (iii) additional campaigns in international regions that we have targeted for growth.
 
As of December 31, 2007, we had approximately 6,540 properties and approximately 550,600 rooms in our system. Additionally, our hotel development pipeline included approximately 930 hotels and approximately 105,000 rooms, of which approximately 32% were international and approximately 44% were new construction as of December 31, 2007.


52


Table of Contents

Lodging
 
We realigned the operations of our lodging business to enhance its global franchisee services, promote more efficient channel management to further drive revenue at franchised locations and managed properties and position the Wyndham brand appropriately and consistently in the marketplace. As a result of these changes, certain positions were eliminated and severance benefits and outplacement services were provided for impacted employees resulting in costs of $4 million. We expect additional costs of approximately $1 million to $3 million during the first quarter of 2009.
 
Lodging
 
The Company enters into agreements to franchise its lodging franchise systems to independent hotel owners. The Company’s standard franchise agreement typically has a term of 15 to 20 years and provides a franchisee with certain rights to terminate the franchise agreement before the term of the agreement under certain circumstances. The principal source of revenues from franchising hotels is ongoing franchise fees, which are comprised of royalty fees and other fees relating to marketing and reservation services. Ongoing franchise fees typically are based on a percentage of gross room revenues of each franchised hotel and are accrued as earned and upon becoming due from the franchisee. An estimate of uncollectible ongoing franchise fees is charged to bad debt expense and included in operating expenses on the Consolidated and Combined Statements of Operations. Lodging revenues also include initial franchise fees, which are recognized as revenue when all material services or conditions have been substantially performed, which is either when a franchised hotel opens for business or when a franchise agreement is terminated as it has been determined that the franchised hotel will not open.
 
The Company’s franchise agreements also require the payment of fees for certain services, including marketing and reservations. With such fees, the Company provides its franchised properties with a suite of operational and administrative services, including access to (i) an international, centralized, brand-specific reservations system, (ii) advertising, (iii) promotional and co-marketing programs, (iv) referrals, (v) technology, (vi) training and (vii) volume purchasing. The Company is contractually obligated to expend the marketing and reservation fees it collects from franchisees in accordance with the franchise agreements; as such, revenues earned in excess of costs incurred are accrued as a liability for future marketing or reservation costs. Costs incurred in excess of revenues are expensed as incurred. In accordance with its franchise agreements, the Company includes an allocation of costs required to carry out marketing and reservation activities within marketing and reservation expenses.
 
The Company also provides property management services for hotels under management contracts. The Company’s standard management agreement typically has a term of up to 20 years. The Company’s management fees are comprised of base fees, which are typically calculated based upon a specified percentage of gross revenues from hotel operations, and incentive fees, which are typically calculated based upon a specified percentage of a hotel’s gross operating profit. Management fee revenue is recognized when earned in accordance with the terms of the contract. The Company incurs certain reimbursable costs on behalf of managed hotel properties and reports reimbursements received from managed properties as revenue and the costs incurred on their behalf as expenses. Management fee revenues are recorded as a component of franchise fee revenues and reimbursable revenues are recorded as a component of service fees and membership revenue on the Consolidated and Combined Statements of Operations. The costs, which principally relate to payroll costs for operational employees who work at the managed hotels, are reflected as a component of operating expenses on the Consolidated and Combined Statements of Operations. The reimbursements from hotel owners are based upon the costs incurred with no added margin; as a result, these reimbursable costs have little to no effect on the Company’s operating income. Management fee revenue and revenue related to payroll reimbursements were $5 million and $100 million, respectively, during 2008, $6 million and $92 million, respectively, during 2007 and $4 million and $69 million, respectively, during 2006.
 
The Company also earns revenue from administering its Wyndham Rewards loyalty program. The Company charges its franchisee/managed property owner a fee based upon a percentage of room revenue generated from member stays at participating hotels. This fee is accrued as earned and upon becoming due from the franchisee.


F-8


Table of Contents

This excerpt taken from the WYN 10-Q filed Nov 10, 2008.
Lodging
 
Net revenues and EBITDA increased $34 million (6%) and $5 million (3%), respectively, during the nine months ended September 30, 2008 compared to the same period during 2007 primarily reflecting incremental property management reimbursable revenues, higher international royalty, marketing and reservation revenues, increased revenue generated by our Wyndham Rewards loyalty program and the July 2008 acquisition of USFS, partially offset by lower domestic royalty, marketing and reservation revenues. Such net increase was partially offset in EBITDA by increased expenses, particularly for expenses associated with: incremental property management reimbursable revenues, marketing activities, ancillary services provided to franchisees, the acquisition of USFS and organizational realignment initiatives.
 
The acquisition of USFS contributed incremental net revenues and EBITDA of $6 million and $2 million, respectively. Apart from this acquisition, the increase in net revenues includes (i) $15 million of incremental reimbursable revenues earned by our property management business, (ii) $14 million of incremental international royalty, marketing and reservation revenues resulting from international RevPAR growth of 8%, or 4% excluding the impact of foreign exchange movements, and a 16% increase in international rooms, (iii) $9 million of incremental revenue generated by our Wyndham Rewards loyalty program primarily due to increased member stays and (iv) a $14 million increase in other revenue primarily due to fees generated upon execution of franchise contracts and ancillary services that we provide to our franchisees. These fees were partially offset by a decrease of $24 million in domestic royalty, marketing and reservation revenues due to a domestic RevPAR decline of 3% and incremental development advance note amortization, which is recorded net within revenues. The domestic RevPAR decline was principally driven by an overall decline in industry occupancy levels, while the international RevPAR growth was principally driven by price increases. The $15 million of incremental reimbursable revenues earned by our property management business primarily relates to payroll costs that we incur and pay on behalf of property owners, for which we are reimbursed by the property owner. As the reimbursements are made based upon cost with no added margin, the recorded revenue is offset by the associated expense and there is no resultant impact on EBITDA.
 
EBITDA further reflects (i) a net increase of $9 million in marketing expenses primarily relating to incremental expenditures in our Wyndham Rewards loyalty program, partially offset by the timing of our marketing spend, (ii) $7 million of increased costs primarily associated with ancillary services provided to franchisees, as discussed above, and (iii) $4 million of costs relating to organizational realignment initiatives (see Restructuring Plan for more details). Such increases were partially offset by (i) $4 million of savings from cost containment initiatives, (ii) $2 million of income associated with the assumption of a lodging-related credit card marketing program obligation by a third-party and (iii) $2 million of income associated with the sale of a non-strategic asset.
 
This excerpt taken from the WYN 10-Q filed Aug 8, 2008.
Lodging
 
Net revenues and EBITDA increased $32 million (9%) and $4 million (4%), respectively, during the six months ended June 30, 2008 compared to the same period during 2007 primarily reflecting incremental property management reimbursable revenues, higher international royalty, marketing and reservation revenues and increased revenue generated by our Wyndham Rewards loyalty program. Such increases were partially offset in EBITDA by increased expenses, particularly for expenses associated with incremental property management reimbursable revenues, marketing activities and ancillary services provided to franchisees.
 
The increase in net revenues includes (i) $15 million of incremental reimbursable revenues earned by our property management business, (ii) $10 million of incremental international royalty, marketing and reservation revenues resulting from international RevPAR growth of 14%, or 6% excluding the impact of foreign exchange movements, and a 15% increase in system size, (iii) $6 million of incremental revenue generated by our Wyndham Rewards loyalty program primarily due to increased member stays and (iv) a $14 million increase in other revenue primarily due to fees generated upon execution of franchise contracts and ancillary services that we provide to our franchisees. These fees were partially offset by a decrease of $13 million in domestic royalty, marketing and reservation revenues due to a domestic RevPAR decline of 3% and incremental development advance note amortization, which is recorded net within revenues. The domestic RevPAR decline was principally driven by an overall decline in industry occupancy levels, while the international RevPAR growth was principally driven by price increases. The $15 million of incremental reimbursable revenues earned by our property management business primarily relates to payroll costs that we incur and pay on behalf of property owners, for which we are reimbursed by the property owner. As the reimbursements are made based upon cost with no added margin, the recorded revenue is offset by the associated expense and there is no resultant impact on EBITDA.
 
EBITDA further reflects (i) $11 million of higher marketing expenses primarily relating to incremental expenditures in our Wyndham Rewards loyalty program and (ii) $4 million of higher costs primarily associated with ancillary services provided


28


Table of Contents

to franchisees, as discussed above. Such amounts were partially offset by $2 million of income associated with the assumption of a lodging-related credit card marketing program obligation by a third-party.
 
This excerpt taken from the WYN 10-Q filed May 8, 2008.
Lodging
 
Net revenues and EBITDA increased $18 million (12%) and $1 million (2%), respectively, during the first quarter of 2008 compared to the first quarter of 2007 primarily reflecting incremental property management reimbursable revenues and fees generated upon execution of franchise contracts and other services provided to franchisees. Such increases were offset in EBITDA by increased expenses, particularly for expenses associated with incremental property management reimbursable revenues and marketing activities.
 
The increase in net revenues includes (i) $12 million of incremental reimbursable revenues earned by our property management business, (ii) $3 million of incremental revenue generated by our TripRewards loyalty program primarily due to increased member stays and (iii) a $4 million increase in other revenue primarily due to fees generated upon execution of franchise contracts and ancillary services that we provide to our franchisees. Royalty, marketing and reservation revenues decreased by $1 million despite RevPAR growth of 3% and a 2% increase in the number of rooms primarily due to (i) a higher mix of international properties, which generally carry lower royalty and marketing and reservation rates than domestic properties, and (ii) incremental development advance note amortization, which is recorded net within revenues. The $12 million of incremental reimbursable revenues earned by our property management business primarily relates to payroll costs that we incur and pay on behalf of property owners, for which we are reimbursed by the property owner. As the reimbursements are made based upon cost with no added margin, the recorded revenue is offset by the associated expense and there is no resultant impact on EBITDA. The growth in RevPAR was driven by price increases, reflecting the beneficial impact of management and marketing initiatives and an increased focus on quality enhancements, including strengthening our brand standards.
 
EBITDA further reflects $5 million of higher marketing expenses primarily relating to (i) incremental expenditures in our TripRewards loyalty program and (ii) additional campaigns in international regions that we have targeted for growth.
 
As of March 31, 2008, we had approximately 6,550 properties and approximately 551,100 rooms in our system. Additionally, our hotel development pipeline included approximately 930 hotels and approximately 106,900 rooms, of which approximately 35% were international and approximately 45% were new construction as of March 31, 2008.
 
This excerpt taken from the WYN 10-K filed Feb 29, 2008.
Lodging
 
The Company enters into agreements to franchise its lodging franchise systems to independent hotel owners. The Company’s standard franchise agreement typically has a term of 15 to 20 years and provides a franchisee with certain rights to terminate the franchise agreement before the term of the agreement under certain circumstances. The principal source of revenues from franchising hotels is ongoing franchise fees, which are comprised of royalty fees and other fees relating to marketing and reservation services. Ongoing franchise fees typically are based on a percentage of gross room revenues of each franchised hotel and are accrued as earned and upon becoming due from the franchisee. An estimate of uncollectible ongoing franchise fees is charged to bad debt expense and included in operating expenses on the Consolidated and Combined Statements of Income. Lodging revenues also include initial franchise fees, which are recognized as revenue when all material services or conditions have been substantially performed, which is either when a franchised hotel opens for business or when a franchise agreement is terminated as it has been determined that the franchised hotel will not open.
 
The Company’s franchise agreements also require the payment of fees for certain services, including marketing and reservations. With such fees, the Company provides its franchised properties with a suite of operational and administrative services, including access to (i) an international, centralized, brand-specific reservations system, (ii) advertising, (iii) promotional and co-marketing programs, (iv) referrals, (v) technology, (vi) training and (vii) volume purchasing. The Company is contractually obligated to expend the marketing and reservation fees it collects from franchisees in accordance with the franchise agreements; as such, revenues earned in excess of costs incurred are accrued as a liability for future marketing or reservation costs. Costs incurred in excess of revenues are expensed. In accordance with the Company’s franchise agreements, the Company includes an allocation of costs required to carry out marketing and reservation activities within marketing and reservation expenses.
 
The Company also provides property management services for hotels under management contracts. The Company’s standard management agreement typically has a term of up to 20 years. The Company’s management fees are comprised of base fees, which are typically calculated based upon a specified percentage of gross revenues from hotel operations, and incentive fees, which are typically calculated based upon a specified percentage of a hotel’s gross operating profit. Management fee revenue is recognized when earned in accordance with the terms of the contract. The Company incurs certain reimbursable costs on behalf of managed hotel properties and report reimbursements received from managed properties as revenue and the costs incurred on their behalf as expenses. Management fee revenues are recorded as a component of franchise fee revenues and reimbursable revenues are recorded as a component of service fees and membership revenue on the Consolidated and Combined Statements of Income. The costs, which principally relate to payroll costs for operational employees who work at the managed hotels, are reflected as a component of operating expenses on the Consolidated and Combined Statements of Income. The reimbursements from hotel owners are based upon the costs incurred with no added margin; as a result,


F-8


Table of Contents

these reimbursable costs have little to no effect on the Company’s operating income. Management fee revenue and revenue related to payroll reimbursements were $6 million and $92 million, respectively, during 2007, $4 million and $69 million, respectively, during 2006 and $1 million and $17 million, respectively, during the period October 11, 2005 (date of Wyndham Hotels and Resorts brand acquisition, which includes management contracts) through December 31, 2005.
 
The Company also earns revenue from administering its TripRewards loyalty program. When a member stays at a participating hotel, the Company charges its franchisee/managed property owner a fee based upon a percentage of room revenue generated from such stay. This fee is accrued as earned and upon becoming due from the franchisee.
 
This excerpt taken from the WYN 10-Q filed Nov 8, 2007.
Lodging
 
Net revenues and EBITDA increased $40 million (8%) and $12 million (7%), respectively, in the nine months ended September 30, 2007 compared with the same period in 2006 primarily reflecting strong RevPAR gains across the majority of our brands, incremental property management reimbursable revenues, incremental revenue generated by our TripRewards loyalty program and the April 2006 acquisition of the Baymont Inn & Suites brand. Such increases were partially offset in EBITDA by increased expenses.
 
The acquisition of the Baymont Inn & Suites brand contributed incremental net revenues and EBITDA of $3 million and $2 million, respectively. Apart from this acquisition, net revenues in our lodging business increased $37 million (7%) in the nine months ended September 30, 2007 compared with the same period in 2006. Such increase includes (i) a $12 million (3%) increase in royalty, marketing and reservation revenues, which was primarily due to organic RevPAR growth of 4%, (ii) $11 million of incremental reimbursable revenues earned by our property management business and (iii) $10 million of incremental revenue generated by our TripRewards loyalty program due to increased member stays. The $12 million increase in royalty, marketing and reservation revenues was substantially driven by price and occupancy increases reflecting the beneficial impact of management and marketing initiatives and an increased focus on quality enhancements, including strengthening our brand standards, as well as an overall improvement in the economy and midscale lodging segments, which are the segments where we primarily compete. The $11 million of incremental reimbursable revenues earned by our property management business primarily relates to payroll costs that we incur and pay on behalf of property owners, for which we are reimbursed by the property owner. As the reimbursements are made based upon cost with no added margin, the recorded revenue is offset by the associated expense and there is no resultant impact on EBITDA.
 
EBITDA further reflects (i) $6 million of incremental expenses relating to enhanced marketing and reservation efforts, (ii) $4 million of increased employee-related costs primarily as a result of higher incentive and benefit costs and (iii) $4 million of increased information technology costs related to developing a more robust infrastructure to support current and future growth. The $6 million of incremental marketing and reservation spend is reflective of (i) additional fees received from our franchisees (where we are contractually obligated to expend these fees for marketing purposes), (ii) additional campaigns in international regions that we have targeted for growth and (iii) incremental expenditures in our TripRewards loyalty program.
 
As part of our long-term strategic plan, we continue to invest in the Wyndham Hotels and Resorts brand through enhanced marketing efforts. During the nine months ended September 30, 2007, we spent $7 million above the marketing and reservation fees we received from franchisees, which is substantially comparable to the amount we spent during the same period in 2006.
 
This excerpt taken from the WYN 10-Q filed Aug 9, 2007.
Lodging
 
Net revenues and EBITDA increased $18 million (6%) and $10 million (11%), respectively, in the six months ended June 30, 2007 compared with the same period in 2006 primarily reflecting strong RevPAR gains across the majority of our brands and the April 2006 acquisition of the Baymont Inn & Suites brand, which were partially offset in EBITDA by increased employee and information technology costs, all of which are discussed in more detail below.
 
The acquisition of the Baymont Inn & Suites brand contributed incremental net revenues and EBITDA of $3 million and $2 million, respectively. Apart from this acquisition, net revenues in our lodging business increased $15 million (4%) in the six months ended June 30, 2007 compared with the same period in 2006. Such increase was primarily due to organic RevPAR growth of 3%, which was driven by both price and occupancy increases reflecting (i) the beneficial impact of management and marketing initiatives and a sharper focus on quality enhancements, including strengthening our brand standards, as well as (ii) an overall improvement in the economy and midscale lodging segments, which are the segments where we primarily compete. Additionally, our TripRewards loyalty program generated an incremental $5 million in net revenues due to increased member stays. Our property management business also generated an incremental $2 million of incremental reimbursable revenues primarily relating to payroll costs that we incur and pay on behalf of property owners and for which we are reimbursed by the property owner. As the reimbursements are made based upon cost with no added margin, the recorded revenue is offset by the associated expense and there is no resultant impact on EBITDA.
 
EBITDA further reflects (i) $5 million of increased employee-related costs primarily as a result of higher incentive costs and higher benefit costs and (ii) $2 million of increased information technology costs related to developing a more robust infrastructure to support current and future growth.
 
Although a delay in certain marketing programs has caused a $2 million decrease in our marketing spend, we continue to invest in the Wyndham Hotels and Resorts brand through enhanced marketing efforts. During the six months ended June 30, 2007, we invested $5 million above the marketing fees we received from franchisees, which is comparable to the amount we spent during the same period in 2006.
 
This excerpt taken from the WYN 10-Q filed May 10, 2007.
Lodging
 
Net revenues and EBITDA increased $8 million (6%) and $4 million (10%), respectively, during the first quarter of 2007 compared with the first quarter of 2006 primarily reflecting the April 2006 acquisition of the Baymont Inn & Suites brand and strong RevPAR gains across the majority of our other brands, which were partially offset in EBITDA by a slight increase in various expenses, all of which are discussed in more detail below. Additionally, the first quarter EBITDA comparison is negatively impacted by our continued marketing investment in the Wyndham Hotels & Resorts brand.
 
The acquisition of the Baymont Inn & Suites brand contributed incremental net revenues and EBITDA of $3 million and $2 million, respectively. Apart from this acquisition, net revenues in our lodging business increased $5 million (3%) during the first quarter of 2007 as compared to the first quarter of 2006. Such increase was primarily due to (i) organic RevPAR growth of 3%, which was driven by both price and occupancy increases, and (ii) a $2 million increase in net revenues generated by our TripRewards loyalty program due to an increased member base. The price and occupancy increases are reflective of an overall improvement in the economy and midscale lodging segments, which are the segments where we primarily compete, but also reflect the beneficial impact of management and marketing initiatives and a sharper focus on quality enhancements, including strengthening our brand standards.
 
We continue to invest in the Wyndham Hotels & Resorts brand through enhanced marketing efforts. During first quarter 2007, we invested $2 million above the marketing fees we received from franchisees as compared to $1 million invested in first quarter 2006 above the fees we received. EBITDA was also negatively impacted by (i) $1 million of increased information technology costs related to developing a more robust infrastructure to support current and future growth and (ii) $1 million of increased employee-related costs primarily as a result of higher incentive costs and higher benefit costs.
 
As of March 31, 2007, we had 6,450 properties and 539,311 rooms in our franchise system. Additionally, our hotel development pipeline includes approximately 820 hotels and approximately 95,000 rooms, of which approximately 21% are international and approximately 42% are new construction.
 
This excerpt taken from the WYN 10-K filed Mar 7, 2007.
Lodging
 
The Company enters into agreements to franchise its lodging franchise systems to independent hotel owners. The Company’s standard franchise agreement typically has a term of 15 to 20 years and provides a franchisee with certain rights to terminate the franchise agreement before the term of the agreement under certain circumstances. The principal source of revenues from franchising hotels is ongoing franchise fees, which are comprised of royalty fees and other fees relating to marketing and reservation services. Ongoing franchise fees typically are based on a percentage of gross room revenues of each franchised hotel and are accrued as earned and upon becoming due from the franchisee. An estimate of uncollectible ongoing franchise fees is charged to bad debt expense and included in operating expenses on the Consolidated and Combined Statements of Income. Lodging revenues also include initial franchise fees, which are recognized as revenue when all material services or conditions have been substantially performed, which is either when a franchised hotel opens for business or when a franchise agreement is terminated as it has been determined that the franchised hotel will not open.
 
The Company’s franchise agreements also require payment of fees for other services, including marketing and reservations. With such fees, the Company provides its franchised properties with a suite of operational and administrative services, including access to an international, centralized, brand-specific reservations system, advertising, promotional and co-marketing programs, referrals, technology, training and volume purchasing. The Company is contractually obligated to expend the marketing and reservation fees it collects from franchisees in accordance with the franchise agreements; as such, revenues earned in excess of costs incurred are accrued as a liability for future marketing or reservation costs. Costs incurred in excess of revenues are expensed. In accordance with the Company’s franchise agreements, the Company includes an allocation of certain overhead costs required to carry out marketing and reservation activities within marketing and reservation expenses.
 
The Company also provides property management services for hotels under management contracts. The Company’s management fees are comprised of base fees, which are typically calculated based upon a specified


F-8


Table of Contents

percentage of gross revenues from hotel operations, and incentive management fees, which are typically calculated based upon a specified percentage of a hotel’s gross operating profit. Management fee revenue is recognized when earned in accordance with the terms of the contract. The Company incurs certain reimbursable costs on behalf of managed hotel properties and report reimbursements received from managed properties as revenue and the costs incurred on their behalf as expenses. Management fees and reimbursement revenue are recorded as a component of service fees and membership revenue on the Consolidated and Combined Statements of Income. The costs, which principally relate to payroll costs for operational employees who work at the managed hotels, are reflected as a component of operating expenses on the Consolidated and Combined Statements of Income. The reimbursements from hotel owners are based upon the costs incurred with no added margin; as a result, these reimbursable costs have little to no effect on the Company’s operating income. Management fee revenue and revenue related to payroll reimbursements were $4 million and $69 million, in 2006, respectively, and $1 million and $17 million, respectively, for the period October 11, 2005 (date of Wyndham Hotels and Resorts brand acquisition, which includes management contracts) through December 31, 2005.
 
This excerpt taken from the WYN 10-Q filed Nov 14, 2006.
Lodging
Revenues and EBITDA increased $120 million (31%) and $10 million (7%), respectively, in the nine months ended September 30, 2006 compared with the same period in 2005 primarily reflecting the October 2005 acquisition of the franchise and property management businesses of the Wyndham Hotels and Resorts brand and strong RevPAR gains across our legacy brands, which were partially offset in EBITDA by our strategic decision to increase brand recognition and drive brand bookings through more extensive marketing campaigns, particularly for our Wyndham brand.
 
The franchise business of the Wyndham brand contributed incremental revenues of $36 million to the nine months ended September 30, 2006 while EBITDA remained flat as we continued to execute a key strategy to promote the Wyndham brand name and drive brand bookings through enhanced marketing efforts. Additionally, within the property management business of the Wyndham brand, we generated $59 million in revenues, of which $53 million related to reimbursable payroll costs that we incur and pay on behalf of property owners. As the reimbursements are made based upon cost with no


29


Table of Contents

added margin, the recorded revenue is offset by the associated expense and there is no resultant impact on EBITDA. The operating results of our lodging business also reflect the acquisition of Baymont Inn & Suites, which was acquired in April 2006 and contributed incremental revenues and EBITDA of $7 million and $4 million, respectively.
 
Apart from these acquisitions, revenues in our lodging business increased $18 million (5%) in nine months ended September 30, 2006. Such increase was primarily due to RevPAR growth of 9%, partially offset by a 3% decline in weighted average rooms available, as well as the absence of a $7 million gain recognized in the first quarter of 2005 on the sale of an investment no longer deemed to be strategic. The RevPAR growth and rooms decline both reflect (i) increases in price and occupancy principally attributable to the beneficial impact of management initiatives implemented in prior periods, such as the strategic assignment of personnel to field locations designed to assist franchisees in improving their operating performance and an overall improvement in the economy lodging segment, (ii) our termination of underperforming properties throughout 2005 that did not meet our required quality standards or their financial obligations to us and (iii) the expiration of franchise agreements and certain franchisees exercising their right to terminate their agreements.
 
As previously discussed, a strategic growth initiative of our lodging business is to increase brand awareness and drive brand bookings. To this end, during the nine months ended September 30, 2006, we increased our marketing spend by $14 million (8%) (excluding the impact of the acquisitions discussed above) reflecting (i) additional fees received from our franchisees (where we are contractually obligated to expend these fees for marketing purposes), (ii) additional campaigns in international regions that we have targeted for growth and (iii) incremental investments in our TripRewards loyalty program. In addition, expenses also increased $1 million as a result of our separation from Cendant.
 
This excerpt taken from the WYN 8-K filed Jul 19, 2006.

Lodging

The Company enters into agreements to franchise its lodging franchise systems to independent hotel owners. The Company’s standard franchise agreement typically has a term of 15 to 20 years and provides a franchisee with certain rights to terminate the franchise agreement before the term of the agreement under certain circumstances. The principal source of revenues from franchising hotels is ongoing franchise fees, which are

 

F-25


Table of Contents

comprised of royalty fees and other fees relating to marketing and reservation services. Ongoing franchise fees typically are based on a percentage of gross room revenues of each franchisee and are accrued as the underlying franchisee revenues are earned and due from the franchisees. An estimate of uncollectible ongoing franchise fees is charged to bad debt expense and included in operating expenses on the Combined Statements of Income. Lodging revenues also include initial franchise fees, which are recognized as revenue when all material services or conditions have been substantially performed, which is when a franchised hotel opens for business or a franchise agreement is terminated as it has been determined that the franchised hotel will not open.

The Company’s franchise agreements require the payment of fees for certain services, including marketing and reservations. With such fees, the Company provides its franchised properties with a suite of operational and administrative services, including access to an international, centralized, brand-specific reservations system, advertising, promotional and co-marketing programs, referrals, technology, training and volume purchasing. The Company is contractually obligated to expend the marketing and reservation fees it collects from franchisees in accordance with the franchise agreements; as such, revenues earned in excess of costs incurred are accrued as a liability for future marketing or reservation costs. Costs incurred in excess of revenues are expensed. In accordance with the Company’s franchise agreements, the Company includes an allocation of certain overhead costs required to carry out marketing and reservation activities within marketing and reservation expenses.

The Company also provides property management services for hotels under management contracts. Management fees are comprised of base fees, which typically are calculated based upon a specified percentage of gross revenues from hotel operations, and incentive management fees, which typically are calculated based upon a specified percentage of a hotel’s operating profit or the amount by which a hotel’s operating profit exceeds specified targets. Management fee revenue is recognized when earned in accordance with the terms of the contract. The Company incurs certain reimbursable costs on behalf of managed hotel properties and reports reimbursements received from managed properties as revenue and the costs incurred on their behalf as expenses. The revenue is recorded as a component of service fees and membership on the Combined Statements of Income. The costs, which principally relate to payroll costs at managed properties where the Company is the employer, are reflected as a component of operating expenses on the Combined Statements of Income. The reimbursements from hotel owners are based upon the costs incurred with no added margin; as a result, these reimbursable costs have little to no effect on the Company’s operating income. In 2005, management fee revenue and revenue related to payroll reimbursements were $1 million and $17 million, respectively.

"Lodging" elsewhere:

Marriott International (MAR)
Wikinvest © 2006, 2007, 2008, 2009, 2010, 2011, 2012. Use of this site is subject to express Terms of Service, Privacy Policy, and Disclaimer. By continuing past this page, you agree to abide by these terms. Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. Stock market quotes delayed at least 15 minutes for NASDAQ, 20 mins for NYSE and AMEX. Market data by Xignite. See data providers for more details. Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest.
Powered by MediaWiki