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WYN » Topics » Refine Our Sales and Marketing Efforts

This excerpt taken from the WYN 10-K filed Feb 27, 2009.
Refine Our Sales and Marketing Efforts
 
We plan to refine our sales and marketing strategies by heavily focusing our efforts on current owners, our most efficient and reliable marketing channel, as well as highly qualified prospective new owners. We plan to continue to leverage the Wyndham brand in our marketing efforts to strengthen our position in the higher-end segment of the vacation ownership industry, to attract prospective new owners in higher income demographics through Wyndham-branded marketing campaigns, and to increase upgrade sales through the application of the Wyndham brand within existing and new higher-end products and product features.
 
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