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This excerpt taken from the WYN 10-K filed Feb 27, 2009. Sales and
Marketing of Hotel Rooms
We use the marketing fees that our franchisees pay to us to
promote our brands through media advertising, direct marketing,
direct sales, promotions and publicity. A portion of the funds
contributed by the franchisees of any one particular brand is
used to promote that brand, whereas the remainder of the funds
is allocated to support the cost of multibrand promotional
efforts and to our marketing and global sales team, which
includes, among others, our worldwide sales, public relations
and direct marketing teams.
Our public relations team extends the reach and frequency of our
paid advertising by generating extensive, free exposure for our
brands in trade and consumer media including USA TODAY,
The New York Times, Lodging Hospitality, Hotel/Motel
Management and other widely-read publications.
Table of Contents
This excerpt taken from the WYN 10-K filed Feb 29, 2008. Sales and
Marketing of Hotel Rooms
We use the marketing/reservation fees that our franchisees pay
to us to promote our brands through media advertising, direct
marketing, direct sales, promotions and publicity. A portion of
the funds contributed by the franchisees of any one particular
brand is used to promote that brand, whereas the remainder of
the funds is allocated to support the cost of multibrand
promotional efforts and to our marketing and global sales team,
which includes, among others, our worldwide sales, public
relations and direct marketing teams.
In 2007, the efforts of our global sales team contributed
approximately 12% of the annual hotel room nights sold at our
franchised and managed hotels. To supplement the global sales
team’s efforts, our public relations team extends the reach
and frequency of our paid advertising by generating extensive,
unpaid exposure for our brands in trade and consumer media
including USA TODAY, The New York Times,
Lodging Hospitality, Hotel/Motel Management and
other widely-read publications.
In addition to the traditional sales efforts, we plan to develop
and market mixed-use hotel and vacation ownership properties in
conjunction with Wyndham’s vacation ownership business. The
mixed-use properties would generate room revenues at the managed
hotel and increased spending at the hotel restaurants and
facilities by visiting timeshare guests.
This excerpt taken from the WYN 10-K filed Mar 7, 2007. Sales and
Marketing of Hotel Rooms
We use the marketing/reservation fees that our franchisees pay
to us to promote our brands through media advertising, direct
mail, direct sales, promotions and publicity. A portion of the
funds contributed by the franchisees of any one particular brand
is used to promote that brand, whereas the remainder of the
funds is allocated to support the cost of multibrand promotional
efforts and to our marketing and sales team, which includes,
among others, our worldwide sales, public relations, loyalty and
direct marketing teams.
In 2006, the efforts of our worldwide sales team contributed
approximately 12% of the annual hotel room nights sold at our
franchised hotels. To supplement the worldwide sales team’s
efforts, our public relations team extends the reach and
frequency of our paid advertising by generating extensive,
unpaid exposure for our brands in trade and consumer media
including USA TODAY, The New York Times,
Financial Times, Frommer’s and other
widely-read publications.
In addition to the traditional sales efforts, we plan to develop
and market mixed-use hotel and vacation ownership properties in
conjunction with Wyndham’s vacation ownership business. The
mixed-use properties would generate room revenues at the
franchised hotel and increased spend at the hotel restaurants
and facilities by visiting timeshare guests.
This excerpt taken from the WYN 8-K filed Jul 19, 2006. Sales and Marketing of Hotel Rooms We use the marketing/reservation fees that our franchisees pay to us to promote our brands through media advertising, direct mail, direct sales, promotions and publicity. A portion of the funds contributed by the franchisees of any one particular brand is used to promote that brand, whereas the remainder of the funds is allocated to support the cost of multibrand promotional efforts and to our marketing and sales team, which includes, among others, our worldwide sales, public relations, loyalty and direct marketing teams. In 2005, the efforts of our worldwide sales team contributed approximately 10% of the annual hotel room nights sold at our franchised hotels. To supplement the worldwide sales team’s efforts, our public relations team extends the reach and frequency of our paid advertising by generating extensive, unpaid exposure for our brands in trade and consumer media including USA TODAY, The New York Times, Financial Times, Frommer’s and other widely-read publications. | EXCERPTS ON THIS PAGE:
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