KNOT » Topics » Recent Developments

This excerpt taken from the KNOT 8-K filed Nov 5, 2009.

Recent Developments

  • The Company launched another 60 niche websites to reach a total of 220 sites launched since January 2009. With this latest batch, the Company exceeded its full-year goal of 200 new sites three months ahead of schedule. The niche sites are powered by the Company’s new content management system and are designed to provide targeted content for brides and increased exposure for local advertisers. In September, the niche network added 20.7% more visits to the Company’s local media on
  • Target became a registry partner during the quarter. Under the new agreement, Target’s registries will now appear in searches conducted through the Company’s patented registry search tool on
  • Gift Registry 360, the Company’s universal registry service, launched inside the Weddingbook application on Facebook in August. The tool allows engaged couples to manage registries with multiple retailers from a single list and add products from anywhere on the web. The platform launched with five marquee retail partners whose objective is to capture wedding gift purchases through the Facebook platform.
  • launched in October through the Company’s licensing partnership with Australia-based Independent Digital Media. The site features a comprehensive mix of international and locally produced editorial content.
  • The vendor dashboard launched in September, allowing local advertisers to manage their own profiles and view reporting from a brand-new online portal. The Company plans to add the ability to buy and bid on advertising inventory in the future.
  • In July, the Company launched an iPhone application called Wedding911 by The Knot, which allows users to post and answer wedding planning questions from their iPhones. The application launched with a sponsorship from a major national advertiser.
This excerpt taken from the KNOT 8-K filed Aug 6, 2009.

Recent Developments

  • The Company launched an additional 25 niche websites in June bringing the total to 160 niche websites launched since January, well within reach of its goal of 200 sites by year-end. The sites are designed to increase exposure for local advertisers, and in June the niche sites generated an incremental 17% more visits to our local media.
  • In June the Company also launched a new Facebook application called Mommyhood. Reaching more than 200,000 users since its launch two months ago, the Mommyhood application allows pregnant women and new moms to connect with other moms on Facebook, share photos and news, and send popular virtual gifts. Mommyhood was created by WedSnap, which was acquired by The Knot in January. WedSnap is the developer of the popular Facebook application, Weddingbook, which has more than 550,000 users.
  • This summer the Company launched a 12-week series called The Knot LIVE. This weekly magazine-format show covers all things weddings, from the hottest trends to celebrity planners to wedding fashion fresh from the runway. The show broadcasts live, streaming video on every Wednesday at noon ET. Additionally, The Knot made its first foray into live streaming online video with live coverage of two fashion shows during Bridal Fashion Week in April.
  • In May the Company acquired a patent and a pending patent related to online gift registries as well as the ongoing business of The eWish business serves boutique retailers by providing a turnkey solution to add online registry functionality to any e-commerce website.
This excerpt taken from the KNOT 8-K filed May 7, 2009.

Recent Developments

  • The wedding supplies business had its best first quarter performance in company history. Improved merchandising, new and redesigned products, and a recent surge in membership all contributed to revenue of $5.2 million, a 12% increase over last year’s first quarter.
  • Membership acquisition at both of our flagship wedding websites, The and, continued to build on the record membership levels achieved last year with 10% growth over last year’s quarter.
  • The Company now has more than 135 niche websites with the recent launch of an additional 75 niche websites in March and 50 sites in April. The niche websites provide front-door access to hyper-local Real Wedding content and additional exposure for local advertisers. The Company hosts its niche destinations through the URL and expects to have as many as 200 such sites by year-end.
  • The Company recently unveiled results from its annual Best of Weddings Survey. The study polled 18,000 brides who wed in 2008, and revealed that the average cost of a wedding grew 5% in 2008 to $29,000. In a more recent study on the impact of the recession, the Company found that 60% of brides indicated their wedding spending is going forward as planned while 40% indicated they would cut back by an average of 16%.

This excerpt taken from the KNOT 8-K filed May 8, 2008.

Recent Developments

  • In February, The Knot’s subsidiary,, announced (NASDAQ: AMZN) as the newest addition to its unmatched roster of premier registry retailers. This collaboration enables engaged couples to create, manage, and monitor their wedding registry from leading online retailer via a patented multi-registry system on, which makes it easy for millions of wedding guests to find and purchase a gift from 20 different retailers all on one site.
  • Also in February, The Knot announced the acquisition of The Bump Media, Inc., publisher of The Bump, a local magazine and Web site dedicated to pregnancy and first-time parenthood. The acquisition further enhances The Knot’s mission of helping couples at key lifestages connect with the content and services they need. This addition also provides the baby and maternity advertisers in The Knot local network an increased opportunity to reach this important market.
This excerpt taken from the KNOT 10-Q filed Aug 14, 2006.

Recent Developments

Private Placement of Common Stock

          On July 10, 2006, we completed the sale of 2,750,000 shares of common stock to three institutional investors for gross proceeds of $50.2 million. The net proceeds after placement fees and other offering costs were approximately $47.6 million.


Lilaguides Acquisition

          On July 25, 2006, we acquired the publishing business and related assets of OAM Solutions, Inc., the publisher of “Lila Guides”, local information guides for parents, for $2.0 million, which includes cash paid and liabilities assumed. Substantially all of the purchase price is expected to be allocated to intangible assets or goodwill.

Common Stock Offering

          On August 10, 2006, we priced the Follow-On Offering for the sale of 2,000,000 shares of our common stock, at a public offering price per share of $16.00. When the public offering transaction closes, which is expected to occur on August 15, 2006, we will receive net proceeds of approximately $29.5 million after underwriting discounts and other expenses associated with the offering. As of August 14, 2006, the underwriters have not exercised their overallotment option. In the event the underwriters exercise their overallotment option in full, we will issue an additional 952,500 shares of common stock. We plan to use the proceeds of the Follow-On Offering to finance part of the cash portion of the purchase price pursuant to the Merger Agreement with WeddingChannel.

Merger Agreement

          On August 11, 2006, the Company notified WeddingChannel that it will deliver the Primary Consideration to the WeddingChannel stockholders upon the closing of the Merger.

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