QUOTE AND NEWS
SeekingAlpha  Jul 20  Comment 
By Sramana Mitra: Yahoo has been distracting shareholders and analysts ever since Marissa Mayer took office with hyper-hyped acquisitions. Until recently, the actual financial performance of the company has not been called into scrutiny....
Motley Fool  Jul 19  Comment 
Rule Breakers analyst Simon Erickson and consumer-goods analyst Sean O'Reilly discuss whether Yahoo current stock price is an incredible opportunity for investors.
Motley Fool  Jul 19  Comment 
Too many young people are unprepared for the job interview process
SeekingAlpha  Jul 19  Comment 
By Lord Baltimore: No one long Yahoo! (NASDAQ:YHOO) stock (which includes yours truly) was excited to see the results Yahoo! reported for its second fiscal quarter this year. Yahoo!'s CEO and CFO shared their disappointment on their quarterly...
MarketWatch  Jul 19  Comment 
Investors have gotten too pessimistic after the lackluster earnings report, writes Jeff Reeves.
TheStreet.com  Jul 18  Comment 
NEW YORK (TheStreet) -- TheStreet Ratings team reiterated its "buy" rating for Yahoo! with a ratings score of B. Shares of Yahoo! were falling -0.4% to $33.08. About 11.5 million shares of the company traded hand by 12 p.m. Friday, compared to...
CNNMoney.com  Jul 18  Comment 
In an interview with CNNMoney, former Yahoo engineer Nan Shi spoke out against the woman she believes sexually harassed her and the company she says failed to help.
TheStreet.com  Jul 18  Comment 
Search Jim Cramer's "Mad Money" trading recommendations using our exclusive "Mad Money" Stock Screener. NEW YORK (TheStreet) -- Here's what Jim Cramer had to say about some of the stocks callers offered up during the Mad Money Lightning Round...
SeekingAlpha  Jul 18  Comment 
By Lior Ronen: Three years ago, Yahoo (NASDAQ:YHOO) was in the middle of the biggest crisis the company ever had: three CEOs were appointed and replaced in a very short time; its stock price hit rock bottom, and takeover attempts were published in...
Motley Fool  Jul 18  Comment 
Yahoo! brought on its first known commodity in an effort to build up its streaming service, Yahoo! Screen, which in the coming months is looking to take on Netflix and YouTube.




 

Yahoo! Inc. (Nasdaq: YHOO) is a global internet services company that operates the Yahoo! Internet portal. It provides varied products and content, from email and search to media streaming and downloads. Its main revenue sources come from advertising and marketing services. In fiscal year 2010, Yahoo reported revenues of $6.3 billion and net income of $1.2 billion. While Yahoo's main presence is in the United States, its well-established name and solid partnerships in Asia make international expansion a promising opportunity for the company. In response to the fast growing mobile advertising market, Yahoo has been actively pursuing partnerships with carriers and original equipment manufacturers in the mobile industry, as well as tailoring their existing marketing services to mobile users.

Company Overview

Founded as a web directory by two Stanford graduates in 1994, Yahoo! had become a dominant player in the field of Internet services although its competitive position has since become eclipsed by Google and others. The company had experienced healthy growth in top-line revenue year over year for the last four years, but net income has fallen year-over-year due to increased costs of doing business in the increasingly competitive sphere of internet advertising. Specifically, Yahoo!'s year over year cost of revenue is increasing faster than their revenue growth.

Trends and Forces

Increase in Online Advertising

Advertising spending continues to show a disproportionate skew in favor of newspaper, TV and direct mail. However, the Internet channel has grown at approximately 18% per year--faster than any other channel--taking share from stagnant channels such as newspaper, which has been flat over the same time period. Continued growth in quality and availability of Internet access means that the Internet services sector--particularly Internet advertising--will remain lucrative for some time to come. An increasingly pronounced trend of replacing print directories and classifieds with virtual alternatives will also create a push for online search use as well as increase demand for online classifieds.

Online Video Advertising Growth

Video advertising promises to be a particularly lucrative area of rapid growth in the online advertising sector as online video viewership continues to rise. In research released by comScore, data shows that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer.[1]. In terms of video property and viewership, Yahoo ranked second with 53.8 million viewers, behind Google Sites's 146.3 million unique viewers and ahead of Viacom Digital, VEVO, and Facebook[1].

  • Branded vs. Search Advertising

Branded advertising is often image-based and usually priced on an "impressions" basis--the more times it shows up, the more the advertiser pays. Search advertisements are primarily text-based and usually rely on click-through; the more times a particular link is clicked, the more Yahoo! is paid. Together, the two constitute a good balance of different kinds of online advertising. However, branded advertising tends to depend very heavily on the economic situation of the brands in question.

  • Mobile Advertising

Mobile advertising is in its nascent stages and is currently growing at more than 20% per year, making it a powerful source of potential growth for Yahoo! On its end, the company has been actively pursuing partnerships with carriers and original equipment manufacturers in the mobile industry, as well as tailoring their existing marketing services to mobile users.[2]

Competition

  • Google is Yahoo!'s biggest competitor in search advertising. Google's acquisition of popular video site YouTube put it directly against Yahoo! in media streaming, and the two already have a long-standing rivalry over search-based online advertising. Yahoo! has lost significant search market share to Google. In 2009, Google made headlines by overtaking Yahoo! in unique users per month. However, Yahoo! recently released a next-generation online advertising platform system called Panama. Their system will in theory optimize advertising profits by increasing the average revenue per search click and has returned modestly successful results so far. Yahoo!'s recent acquisitions of RightMedia and BlueLithium further solidifies its position in display advertising. Finally, Yahoo!'s perceived role as a community-based entertainment site may also give it a slight edge over Google in entertainment-based advertising. However, Google's MySpace-YouTube advertising alliance may be poised to challenge the company.
  • Microsoft, with the introduction of Windows Live and adCenter, Microsoft is also a growing threat. Microsoft's acquisition of LiveJournal gives it a significant foothold in the webblog scene, and along with Google, it has been steadily gaining ground against Yahoo! in the European Internet services market. However, by itself Microsoft remains less a threat than Google.
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