TheStreet.com  Mar 31  Comment 
NEW YORK (TheStreet) -- King Digital Entertainment's IPO may not win honors as the most pathetic start of a stock, but it demonstrates once again why I will consider buying an IPO only with Goldman Sachs as a lead underwriter. King Digital's...
SeekingAlpha  Mar 30  Comment 
By Jason Bond: As the King's failed IPO last week took center stage, ZNGA took a backseat and a 10.5% drubbing on the Nasdaq, on top of the prior week's sell-off of 9.4%. In all, Zynga, Inc. (ZNGA) dropped $1.37 per share, or 23.7%, since the Mar....
Benzinga  Mar 28  Comment 
On Thursday night, the SEC disclosed that Steven Cohen, founder of SAC Capital Advisors (SAC), has increased his stake in Zynga (NASDAQ: ZNGA) to 5.3 percent. Steven Cohen increased the total number of beneficially owned shares to 38,694,391,...
DailyFinance  Mar 28  Comment 
BOULDER, CO -- (Marketwired) -- 03/28/14 -- Surna Inc. (OTCQB: SRNA), a company focused on the acquisition of cannabis industry related intellectual property, disruptive technologies, assets and scalable operating companies, today announced...
Wall Street Journal  Mar 27  Comment 
Steven A. Cohen's investment-firm SAC Capital Advisors disclosed an increased stake in Zynga Inc., now owning more than 5%.
TheStreet.com  Mar 27  Comment 
NEW YORK (TheStreet) --Zynga shares are down 2.16% to $4.54 Thursday morning following King Digital Entertainment's IPO. On Wednesday, King began trading and immediately started to decline with Zynga following suit.  So far, 18.65 million...
TheStreet.com  Mar 26  Comment 
NEW YORK (TheStreet) -- Zynga was falling 3.9% to $4.64 Wednesday following the IPO of social gaming competitor King Digital Entertainment . In its first day of trading the developer of Candy Crush Saga fell 10.1% to $20.23 after opening at...
MarketWatch  Mar 26  Comment 
The much-awaited IPO of King Digital, maker of the ‘Candy Crush Saga’ game, fizzles as the stock tumbles in its trading debut.
FX Street  Mar 26  Comment 
OK....Someone please help me out.... CandyCrush? Really? - sorry but I don't get it.... Does ZYNGA... For more information, read our latest forex news and reports.
MarketWatch  Mar 25  Comment 
Tech stocks waver a bit as some of the sector advances, but Rackspace Hosting Inc. maintains its gains following a rating upgrade from Morgan Stanley and Zynga Inc. climbs as one of its rivals readied to price its IPO after the market close.


Zynga (NASDAQ:ZNGA) develops social game to be played on there internet. In particular, Zynga has focused on developing games to be played on Facebook, the social network platform. The games are meant to be easily accessed and social in nature. Because the games are deployed online, updates and changes can be made continuously. Rather than charging consumers for individual use, Zynga offers its games for free. Instead, the company makes money by advertising and selling virtual goods through the games.[1]

Business Overview

For the full year 2010, Zynga report a total revenue of $597M. This was a 393% increase over the $121M reported for 2009. The company's net income for 2010 was $91M. The previous year, Zynga reported a net loss of $53M.[2]

New Updates

The company's initial public offering of stock on the NASDAQ occurred on December 15, 2011. The company offered 100M shares each for $10. This was at the high end of the $8.5-$10 price range. The deal raised a total of $1B. The lead managers of the deal were Morgan Stanley and Goldman.[3]

Trends & Forces

Reliance on Facebook

While Zynga plans to create social games in general, the company has historically heavily focused on Facebook. This relationship works well for Facebook as Zynga's games encourage individuals to pass more time on the site. However, if Facebook decides to enter the game space, the two would become direct competitors. This is problematic for Zynga as its games run of Facebook's platform. Furthermore, even if Zynga does diversify to other social platforms, it will still be reliant on the platforms cooperation.[4]

  1. ZNGA S-1/A 2011 PROSPECTUS SUMMARY "Overview" pp.1-2
  2. ZNGA S-1/A 2011 PROSPECTUS SUMMARY "Summary Consolidated Financial Data" pp.9-10
  3. Renaissance Capital - IPO Home "Zynga prices high-profile deal at $10 in largest tech IPO since Google" 15 Dec 2011
  4. Seeking Alpha "7 Reasons to Ignore the Zynga IPO Hype" 14 Dec 2011
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