TheStreet.com  Dec 19  Comment 
NEW YORK (TheStreet) -- Shares of Zynga  continued to rise, up 6.97% to $2.61 in morning trading Friday, after the company debuted its new mobile runner game Looney Tunes Dash! earlier this week. "While the setting will instantly evoke...
TheStreet.com  Dec 18  Comment 
NEW YORK (TheStreet) -- Shares of Zynga are up 3.35% to $2.47 today after launching Looney Tunes Dash!, a new mobile runner game. "While the setting will instantly evoke memories for Looney Tunes fans, we're also delivering a unique...
TheStreet.com  Dec 17  Comment 
NEW YORK (TheStreet) -- Shares of Zynga are up 4.09% to $2.41 after the company, which develops, market and operates online social games as live services played over the Internet and on social networking sites and mobile platforms,...
Forbes  Dec 5  Comment 
We believe the growing mobile business, which now accounts for 55% of overall bookings, represents the key positive for the company. While the overall engagement levels are declining, the mobile side is picking up and is seeing higher...
TechCrunch  Dec 3  Comment 
 Fresh on the heels of a $15 million Series B round in March, Kitchensurfing is shaking things up at the leadership level, bringing on Jon Tien from Zynga as new CEO. Tien will be replacing co-founder Chris Muscarella in the CEO role, while...
TheStreet.com  Nov 26  Comment 
NEW YORK (TheStreet) -- An old tech dog can learn new tricks. That's what Zynga's shareholders are wagering three years after the San Francisco game maker IPO'd. The shares have painfully shed more than 80% of the highs made in early 2012,...
Motley Fool  Nov 25  Comment 
After dropping 30% in 2014, can Zynga win back gamers with new games?
MarketWatch  Nov 19  Comment 
JuiceBox Games Inc. is developing richer, layered games for more serious video game players, using the Zynga business model, writes Therese Poletti.


Zynga (NASDAQ:ZNGA) develops social game to be played on there internet. In particular, Zynga has focused on developing games to be played on Facebook, the social network platform. The games are meant to be easily accessed and social in nature. Because the games are deployed online, updates and changes can be made continuously. Rather than charging consumers for individual use, Zynga offers its games for free. Instead, the company makes money by advertising and selling virtual goods through the games.[1]

Business Overview

For the full year 2010, Zynga report a total revenue of $597M. This was a 393% increase over the $121M reported for 2009. The company's net income for 2010 was $91M. The previous year, Zynga reported a net loss of $53M.[2]

New Updates

The company's initial public offering of stock on the NASDAQ occurred on December 15, 2011. The company offered 100M shares each for $10. This was at the high end of the $8.5-$10 price range. The deal raised a total of $1B. The lead managers of the deal were Morgan Stanley and Goldman.[3]

Trends & Forces

Reliance on Facebook

While Zynga plans to create social games in general, the company has historically heavily focused on Facebook. This relationship works well for Facebook as Zynga's games encourage individuals to pass more time on the site. However, if Facebook decides to enter the game space, the two would become direct competitors. This is problematic for Zynga as its games run of Facebook's platform. Furthermore, even if Zynga does diversify to other social platforms, it will still be reliant on the platforms cooperation.[4]

  1. ZNGA S-1/A 2011 PROSPECTUS SUMMARY "Overview" pp.1-2
  2. ZNGA S-1/A 2011 PROSPECTUS SUMMARY "Summary Consolidated Financial Data" pp.9-10
  3. Renaissance Capital - IPO Home "Zynga prices high-profile deal at $10 in largest tech IPO since Google" 15 Dec 2011
  4. Seeking Alpha "7 Reasons to Ignore the Zynga IPO Hype" 14 Dec 2011
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