Benzinga  Apr 23  Comment 
Zynga Inc (NASDAQ: ZNGA) was once considered to be a powerful force in online game development, thanks in part to the "FarmVille" franchise. That changed when the company started losing players, which prompted Zynga to layoff several...
TheStreet.com  Apr 21  Comment 
NEW YORK (Real Money) -- When the news came out recently that Mark Pincus has returned as CEO of Zynga , replacing Don Mattrick, it was almost universally met with skepticism and derision. Rich Greenfield of BTIG -- who has been negative on...
TheStreet.com  Apr 16  Comment 
NEW YORK (TheStreet) -- Shares of Zynga were falling 0.8% to $2.44 Thursday following a report that returning CEO Mark Pincus is in talks with former executives about coming back to the social games publisher. Pinucs is reportedly talking to...
SeekingAlpha  Apr 16  Comment 
NPR  Apr 12  Comment 
Zynga's former CEO is back, less than two years after leaving the company he founded. The company had a smash hit with Farmville on Facebook, but has struggled to stay current in new markets.
Benzinga  Apr 11  Comment 
Spring is in the air -- and so are management changes, a new TV service from Cupertino and a brewing battle between two tech giants. Apple's TV Service Might Be More Fantasy Than Reality Apple Inc. (NASDAQ: AAPL) is expected to introduce a...
TechCrunch  Apr 10  Comment 
 Welcome to another Friday and another episode of CrunchWeek. This week we had a treat in that two-thirds of our staff’s Sarahs sat down to dig in and rake over the news. We presume that you are bleary eyed due to staying up all night trying...
TheStreet.com  Apr 10  Comment 
NEW YORK (TheStreet) -- Shares of Zynga were gaining 4% to $2.48 on heavy trading volume Friday as the social game publisher rebounded from a sharp loss on Thursday. About 35.9 million shares of Zynga were traded by 3:05 p.m. Friday, well...
TheStreet.com  Apr 10  Comment 
NEW YORK (TheStreet) -- Lots of chief executives have left their perch only to come back and retake their old thrones. Starbucks' Howard Schultz did it, so did Charles "Chuck" Schwab of the financial services firm of the same name Charles...


Zynga (NASDAQ:ZNGA) develops social game to be played on there internet. In particular, Zynga has focused on developing games to be played on Facebook, the social network platform. The games are meant to be easily accessed and social in nature. Because the games are deployed online, updates and changes can be made continuously. Rather than charging consumers for individual use, Zynga offers its games for free. Instead, the company makes money by advertising and selling virtual goods through the games.[1]

Business Overview

For the full year 2010, Zynga report a total revenue of $597M. This was a 393% increase over the $121M reported for 2009. The company's net income for 2010 was $91M. The previous year, Zynga reported a net loss of $53M.[2]

New Updates

The company's initial public offering of stock on the NASDAQ occurred on December 15, 2011. The company offered 100M shares each for $10. This was at the high end of the $8.5-$10 price range. The deal raised a total of $1B. The lead managers of the deal were Morgan Stanley and Goldman.[3]

Trends & Forces

Reliance on Facebook

While Zynga plans to create social games in general, the company has historically heavily focused on Facebook. This relationship works well for Facebook as Zynga's games encourage individuals to pass more time on the site. However, if Facebook decides to enter the game space, the two would become direct competitors. This is problematic for Zynga as its games run of Facebook's platform. Furthermore, even if Zynga does diversify to other social platforms, it will still be reliant on the platforms cooperation.[4]

  1. ZNGA S-1/A 2011 PROSPECTUS SUMMARY "Overview" pp.1-2
  2. ZNGA S-1/A 2011 PROSPECTUS SUMMARY "Summary Consolidated Financial Data" pp.9-10
  3. Renaissance Capital - IPO Home "Zynga prices high-profile deal at $10 in largest tech IPO since Google" 15 Dec 2011
  4. Seeking Alpha "7 Reasons to Ignore the Zynga IPO Hype" 14 Dec 2011
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