QUOTE AND NEWS
Motley Fool  Aug 23  Comment 
The CEO of the social gaming giant lays out his turnaround plan.
The Economic Times  Aug 19  Comment 
Hike has roped in Vidur Vyas, former senior director of marketing at PepsiCo India, and Sumit Mehra, a former general manager at game developer Zynga.
Motley Fool  Aug 15  Comment 
The leading mobile gaming company slumps after a disappointing quarter. It sounds familiar.
Motley Fool  Aug 9  Comment 
Long-standing revenue concerns and investor nervousness over upcoming earnings hit the mobile gaming company in midsummer.
TheStreet.com  Aug 7  Comment 
NEW YORK ( TheStreet) -- Nvidia surged by double digits after the graphics and mobile device chipmaker posted a second-quarter revenue surprise and improved forecast. Embattled Zynga got a breather as investors applauded its...
Benzinga  Aug 7  Comment 
Shares of Zynga Inc (NASDAQ: ZNGA) were trading higher by nearly 2.50 percent early Friday afternoon as investors appeared to have sufficient reason to buy the stock after the company reported a narrower-than-expected adjusted loss for the second...




 
TOP CONTRIBUTORS

Zynga (NASDAQ:ZNGA) develops social game to be played on there internet. In particular, Zynga has focused on developing games to be played on Facebook, the social network platform. The games are meant to be easily accessed and social in nature. Because the games are deployed online, updates and changes can be made continuously. Rather than charging consumers for individual use, Zynga offers its games for free. Instead, the company makes money by advertising and selling virtual goods through the games.[1]


Business Overview

For the full year 2010, Zynga report a total revenue of $597M. This was a 393% increase over the $121M reported for 2009. The company's net income for 2010 was $91M. The previous year, Zynga reported a net loss of $53M.[2]


New Updates

The company's initial public offering of stock on the NASDAQ occurred on December 15, 2011. The company offered 100M shares each for $10. This was at the high end of the $8.5-$10 price range. The deal raised a total of $1B. The lead managers of the deal were Morgan Stanley and Goldman.[3]

Trends & Forces

Reliance on Facebook

While Zynga plans to create social games in general, the company has historically heavily focused on Facebook. This relationship works well for Facebook as Zynga's games encourage individuals to pass more time on the site. However, if Facebook decides to enter the game space, the two would become direct competitors. This is problematic for Zynga as its games run of Facebook's platform. Furthermore, even if Zynga does diversify to other social platforms, it will still be reliant on the platforms cooperation.[4]

  1. ZNGA S-1/A 2011 PROSPECTUS SUMMARY "Overview" pp.1-2
  2. ZNGA S-1/A 2011 PROSPECTUS SUMMARY "Summary Consolidated Financial Data" pp.9-10
  3. Renaissance Capital - IPO Home "Zynga prices high-profile deal at $10 in largest tech IPO since Google" 15 Dec 2011
  4. Seeking Alpha "7 Reasons to Ignore the Zynga IPO Hype" 14 Dec 2011
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