QUOTE AND NEWS
SeekingAlpha  6 hrs ago  Comment 
By Alcaraz Research: Statista released a new chart detailing the top grossing iOS apps for July 2014. Zynga (NASDAQ:ZNGA) investors should take note that no Zynga-made game made it to the list of the top ten best grossing iOS apps. Supercell's...
SeekingAlpha  Jul 27  Comment 
By Rajiv Puri: As the evolution of the smartphone has earned its place in the consumer's life, the respective mobile applications have consequently become just as integral. According to Markets and Markets Research, the World Mobile Applications...
SeekingAlpha  Jul 24  Comment 
By Alcaraz Research: Zynga (NASDAQ:ZNGA) can be a good long-term investment if it finds the right mobile strategy. In spite of the $527 million acquisition of NaturalMotion, Zynga is still outplayed by King Digital (NYSE:KING) and Glu Mobile...
Motley Fool  Jul 23  Comment 
App store changes to meet regulatory demands could strike the core of social gaming giants Zynga and King Digital Entertainment.
SeekingAlpha  Jul 21  Comment 
By Renu Singh: The recruitment of Don Mattrick as Zynga (NASDAQ:ZNGA) CEO was supposed to turn around the company's prospects, but a look at the stock's performance so far this year indicates that not much has changed on the surface. Zynga shares...
TheStreet.com  Jul 18  Comment 
NEW YORK (TheStreet) -- TheStreet Ratings team rates Zynga Inc.  as a "sell" with a ratings score of D. Shares of Zynga are up 0.97% to $3.11 on Friday. TheStreet Ratings Team has this to say about their recommendation: Must Read: Warren...
Motley Fool  Jul 17  Comment 
Should long-term investors like the sudden success of Glu Mobile's Kim Kardashian Hollywood game?
Motley Fool  Jul 15  Comment 
Kim Kardashian is helping Glu Mobile shareholders.
TechCrunch  Jul 15  Comment 
 London Venture Partners (LVP) has announce a new early stage seed fund focused primarily on the European games sector. The eponymously named ‘LVP Seed Fund I’ is LVP’s first fund raised from third party investors. Backers of the new fund...
Motley Fool  Jul 15  Comment 
Learn why Glu Mobile is one of the best performing social gaming stocks this year.




 
TOP CONTRIBUTORS

Zynga (NASDAQ:ZNGA) develops social game to be played on there internet. In particular, Zynga has focused on developing games to be played on Facebook, the social network platform. The games are meant to be easily accessed and social in nature. Because the games are deployed online, updates and changes can be made continuously. Rather than charging consumers for individual use, Zynga offers its games for free. Instead, the company makes money by advertising and selling virtual goods through the games.[1]


Business Overview

For the full year 2010, Zynga report a total revenue of $597M. This was a 393% increase over the $121M reported for 2009. The company's net income for 2010 was $91M. The previous year, Zynga reported a net loss of $53M.[2]


New Updates

The company's initial public offering of stock on the NASDAQ occurred on December 15, 2011. The company offered 100M shares each for $10. This was at the high end of the $8.5-$10 price range. The deal raised a total of $1B. The lead managers of the deal were Morgan Stanley and Goldman.[3]

Trends & Forces

Reliance on Facebook

While Zynga plans to create social games in general, the company has historically heavily focused on Facebook. This relationship works well for Facebook as Zynga's games encourage individuals to pass more time on the site. However, if Facebook decides to enter the game space, the two would become direct competitors. This is problematic for Zynga as its games run of Facebook's platform. Furthermore, even if Zynga does diversify to other social platforms, it will still be reliant on the platforms cooperation.[4]

  1. ZNGA S-1/A 2011 PROSPECTUS SUMMARY "Overview" pp.1-2
  2. ZNGA S-1/A 2011 PROSPECTUS SUMMARY "Summary Consolidated Financial Data" pp.9-10
  3. Renaissance Capital - IPO Home "Zynga prices high-profile deal at $10 in largest tech IPO since Google" 15 Dec 2011
  4. Seeking Alpha "7 Reasons to Ignore the Zynga IPO Hype" 14 Dec 2011
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