MarketWatch  Oct 6  Comment 
WGSN, a trend forecasting consultancy, suggests strategies for reaching both Gen Z and baby boomers.
Forbes  Sep 30  Comment 
Today, streaming service Tidal has announced a concert for next month that is set to be as star-studded as its own launch just six months ago. The show, entitled TIDAL X: 1020(the date of the show), will feature both celeb co-owners of the company...
The Australian  Sep 30  Comment 
Z Energy achieved a final price of NZ$6 per share, the bottom end of the price range on the NZ$713m block trade.
Reuters  Sep 29  Comment 
New Zealand's state-run pension fund and utilities investor Infratil Ltd are selling a combined stake of 30 percent of Z Energy Ltd for up to NZ$747 million ($471 million), cashing in on a record run for the petrol retailer.
Forbes  Sep 25  Comment 
This past Tuesday, FORBES released the ninth annual Hip-Hop Cash Kings list--Diddy claimed the top spot, followed by Jay Z, Drake, Dr. Dre and Pharrell. Media outlets from hip-hop publications to French blogs were surprised to learn that Drake...
Forbes  Sep 25  Comment 
A slightly snarky look at what's arriving and departing on Netflix for the week of Sept. 26-30.
MarketWatch  Sep 25  Comment 
The Brooklyn rental market was more competitive than the Manhattan rental market in August, with rental properties spending the shortest time on the market among all New York neighborhoods, according to Zillow's StreetEasy Market Report. Midwood...
OilVoice  Sep 25  Comment 
RoyalGate Energy has announced that it will drill the Tulip Upper Isongo discovery and Tulip Massive Isongo prospect in Block Z Equatorial Guinea. The Z1 well is to be drilled in the first quarter o
Forbes  Sep 24  Comment 
Shawn “Jay Z” Carter ranks second on this year’s Forbes Hip-Hop Cash Kings list, our annual ranking of the world's top-earning rap acts. Here's some more information on how he did it.
Clusterstock  Sep 23  Comment 
Forbes' Hip-Hop Cash Kings roundup is here. The annual list ranks hip-hop stars by earnings in a one-year period, and this year there are quite a few surprises. Last year, Dr. Dre made the most money in hip-hop after Apple purchased his company,...


Zillow, Inc (NASDAQ:Z) runs a web marketplace for real estate. The website allows homeowners, buyers, sellers, renters, and real estate agents to connect through the website. In addition, the site provides estimates on the value of homes using a proprietary algorithm. Zillow makes money through subscriptions paid by real estate agents and professionals in order to post their profiles on the site. This allows real estate professionals to gain access to customers and allows customers to more clearly understand their options. The company also makes money through traditional advertising displayed on the website.[1]

Business Overview

For the full year 2010, Zillow reported a total revenue of $30.5M, a 74% increase over the previous year. The company had a net loss for the same period of $6.8M.[2]

New Updates

The company's initial public offering of stock on the NASDAQ occurred on July 19, 2011. The company offered 3.5M shares each for $20. This was above the revised price range of $16-$18. The initial price range was $12-$14. The deal raised a total of $70. The lead underwriter was Citigroup (C).[3]

Trends & Forces

Reliance on real estate professionals

Zillow's business model is to allow free access to individuals who want to buy, sell or rent, while only charging professionals. As a result, Zillow must continue to provide enough value to real estate professionals in order to provide reason for them to pay their subscriptions. The page views of individuals is important as it translates to more valuable subscriptions for professionals, yet this is only indirect. Real estate professionals will only be willing to pay for subscriptions to the extent that it helps them attract new customers.[4]

Dependence on the real estate market

Because Zillow's revenues are closely tied to the level of traffic and the level of subscriptions to the site, its performance is based on the real estate market. A slow market where relatively few homes are being bought and sold will result in decreased interaction on the site and so less revenue. By contract, increased market activity may cause usage of the site to rise.[5]

  1. Z S-1/A 2011 PROSPECTUS SUMMARY "Our Company" pg 1-3
  2. Z S-1/A 2011 PROSPECTUS SUMMARY "Summary Financial and Other Data" pg 9
  3. Renaissance Capital - IPO Home "Zillow surges on early trading" 20 July 2011
  4. Seeking Alpha "Will Zillow's IPO Wow the Market?" 18 July 2011
  5. Z S-1/A 2011 PROSPECTUS SUMMARY "Risk Factors" pg 12-18
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