CNNMoney.com  Oct 20  Comment 
Leave it to Kanye West to give it to you straight, no chaser.
Forbes  Oct 11  Comment 
Unlike millennials who favor experiences like travel and entertainment over physical gifts, Gen Z likes stuff. And while they don?t yield the purchasing power of older consumers, Gen Z is 86 million strong, making them the largest U.S. demographic.
Forbes  Oct 10  Comment 
Shep Gordon's new autobiography, 'They Call Me Supermensch,' covers his more than four decades of guiding the careers of such superstars as Alice Cooper, Luther Vandross, Teddy Pendergrass and more.
Yahoo  Oct 7  Comment 
Rents for single-family homes are likely to rise by 1.7 percent in the year ending August 2017, according to new data from Zillow. In general, the metropolitan areas where rents are growing the fastest were located in the booming tech hubs on the...
CNNMoney.com  Oct 6  Comment 
Shawn "Jay Z" Carter hopes his next project will save lives.
Forbes  Oct 4  Comment 
How does Generation Z differ from millennials? Brands must connect on deeper levels.
The Hindu Business Line  Oct 4  Comment 
Motorola today launched its Moto Z and Moto Z Play smartphones in India, along with enhancements called Moto Mods. The phones will be available for purchase on Amazon and Flipkart starting October 17...
Benzinga  Oct 2  Comment 
Jay Z took his business empire one step further this week, signing a deal for a movie and TV content with The Weinstein Co. According to the studio, several projects are already being developed and will be announced in coming weeks. This...


Zillow, Inc (NASDAQ:Z) runs a web marketplace for real estate. The website allows homeowners, buyers, sellers, renters, and real estate agents to connect through the website. In addition, the site provides estimates on the value of homes using a proprietary algorithm. Zillow makes money through subscriptions paid by real estate agents and professionals in order to post their profiles on the site. This allows real estate professionals to gain access to customers and allows customers to more clearly understand their options. The company also makes money through traditional advertising displayed on the website.[1]

Business Overview

For the full year 2010, Zillow reported a total revenue of $30.5M, a 74% increase over the previous year. The company had a net loss for the same period of $6.8M.[2]

New Updates

The company's initial public offering of stock on the NASDAQ occurred on July 19, 2011. The company offered 3.5M shares each for $20. This was above the revised price range of $16-$18. The initial price range was $12-$14. The deal raised a total of $70. The lead underwriter was Citigroup (C).[3]

Trends & Forces

Reliance on real estate professionals

Zillow's business model is to allow free access to individuals who want to buy, sell or rent, while only charging professionals. As a result, Zillow must continue to provide enough value to real estate professionals in order to provide reason for them to pay their subscriptions. The page views of individuals is important as it translates to more valuable subscriptions for professionals, yet this is only indirect. Real estate professionals will only be willing to pay for subscriptions to the extent that it helps them attract new customers.[4]

Dependence on the real estate market

Because Zillow's revenues are closely tied to the level of traffic and the level of subscriptions to the site, its performance is based on the real estate market. A slow market where relatively few homes are being bought and sold will result in decreased interaction on the site and so less revenue. By contract, increased market activity may cause usage of the site to rise.[5]

  1. Z S-1/A 2011 PROSPECTUS SUMMARY "Our Company" pg 1-3
  2. Z S-1/A 2011 PROSPECTUS SUMMARY "Summary Financial and Other Data" pg 9
  3. Renaissance Capital - IPO Home "Zillow surges on early trading" 20 July 2011
  4. Seeking Alpha "Will Zillow's IPO Wow the Market?" 18 July 2011
  5. Z S-1/A 2011 PROSPECTUS SUMMARY "Risk Factors" pg 12-18
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