Forbes  1 hr ago  Comment 
Investors eyeing a purchase of Zillow Inc (NASD: Z) shares, but cautious about paying the going market price of $106.19/share, might benefit from considering selling puts among the alternative strategies at their disposal. One interesting put...
The Straits Times  Oct 26  Comment 
October 27, 2014 1:16 AM THE pioneer generation has shaped the workforce culture for decades, but now, a new demographic is coming of age, bringing new strength and expectations.
Motley Fool  Oct 22  Comment 
If insider selling is a sign of a company's trouble or overvalued stock, then Zillow investors should take notice.
New York Times  Oct 21  Comment 
Mr. Rascoff is the chief executive of Zillow, an online real estate database and marketplace with headquarters in Seattle.
SeekingAlpha  Oct 18  Comment 
By L&F Capital Management: There has been a lot going on in the online housing market. First, the front-runner Zillow, Inc. (NASDAQ:Z) moved to acquire main competitor Trulia, Inc. (NYSE:TRLA) in late July. Then, Zillow's last true competitor,...
Forbes  Oct 14  Comment 
UCLA quarterback Brett Hundley is reportedly a lock to sign with Jay Z's Roc Nation Sports for marketing and the report also highlights a strong rumor that Roc Nation may provide a $1 million marketing guarantee to the quarterback.
SeekingAlpha  Oct 14  Comment 
By Bill Maurer: As someone who covers technology stocks extensively for this site, I often provide key updates on names in the space. Recently, the market's pullback has taken a toll on select technology names. Also, there's some key tech news...
SeekingAlpha  Oct 10  Comment 
By John Grandits: As a resident of Seattle I have met several people who currently work or have worked for Zillow. After the Trulia deal was announced I became curious about the stock's performance and fundamentals. Considering it's a relatively...
Benzinga  Oct 10  Comment 
Zillow, Inc. (NASDAQ: Z), the leading real estate information and home related marketplace, today announced that Brian de Schepper has joined Zillow® as a director of MLS and industry development. In his new role at Zillow, de Schepper is...
CNNMoney.com  Oct 8  Comment 
From 24-hour news to 24-hour Beyoncé.


Zillow, Inc (NASDAQ:Z) runs a web marketplace for real estate. The website allows homeowners, buyers, sellers, renters, and real estate agents to connect through the website. In addition, the site provides estimates on the value of homes using a proprietary algorithm. Zillow makes money through subscriptions paid by real estate agents and professionals in order to post their profiles on the site. This allows real estate professionals to gain access to customers and allows customers to more clearly understand their options. The company also makes money through traditional advertising displayed on the website.[1]

Business Overview

For the full year 2010, Zillow reported a total revenue of $30.5M, a 74% increase over the previous year. The company had a net loss for the same period of $6.8M.[2]

New Updates

The company's initial public offering of stock on the NASDAQ occurred on July 19, 2011. The company offered 3.5M shares each for $20. This was above the revised price range of $16-$18. The initial price range was $12-$14. The deal raised a total of $70. The lead underwriter was Citigroup (C).[3]

Trends & Forces

Reliance on real estate professionals

Zillow's business model is to allow free access to individuals who want to buy, sell or rent, while only charging professionals. As a result, Zillow must continue to provide enough value to real estate professionals in order to provide reason for them to pay their subscriptions. The page views of individuals is important as it translates to more valuable subscriptions for professionals, yet this is only indirect. Real estate professionals will only be willing to pay for subscriptions to the extent that it helps them attract new customers.[4]

Dependence on the real estate market

Because Zillow's revenues are closely tied to the level of traffic and the level of subscriptions to the site, its performance is based on the real estate market. A slow market where relatively few homes are being bought and sold will result in decreased interaction on the site and so less revenue. By contract, increased market activity may cause usage of the site to rise.[5]

  1. Z S-1/A 2011 PROSPECTUS SUMMARY "Our Company" pg 1-3
  2. Z S-1/A 2011 PROSPECTUS SUMMARY "Summary Financial and Other Data" pg 9
  3. Renaissance Capital - IPO Home "Zillow surges on early trading" 20 July 2011
  4. Seeking Alpha "Will Zillow's IPO Wow the Market?" 18 July 2011
  5. Z S-1/A 2011 PROSPECTUS SUMMARY "Risk Factors" pg 12-18
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