Zumiez (
NASDAQ: ZUMZ) is a mall based
specialty retailer of action related sports apparel, footwear, equipment and accessories operating under the Zumiez brand name. As of February 3, 2007, the company operated 235 stores primarily located in shopping malls, giving them a presence in 23 states. The company was founded in 1971 by Thomas D. Campion, the company's Chairman. The current President and CEO, Richard Brooks, joined the firm as Chief Financial Officer in 1993.
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[edit] Business Overview
- Zumiez caters to young men and women between the ages of 12 and 24.
- Focus on action sports lifestyles including skateboarding, surfing, snowboarding, BMX and motocross
- Offers a broad and relevant selection of popular brands and styles
- Unique culture and integrated marketing based on a passion for the action sports lifestyles
[edit] Long Term Objectives
- Continue to enhance culture as the company grows
- Grow - provide opportunity for competitive staff
- Focus on brands
- Invest - through training and technology in advance of growth
- 20% annual square footage growth
- Comps in the mid-single digits
- Leverage growth to drive margin expansion
- 30% net income growth
[edit] Corporate Culture
- Deep-rooted passion for action sports lifestyle
- Attract and retain high quality employees who are enthusiastic and knowledgable about products the company sells
- Zumiez University: Intense focus on employee and manager training
- Empower store managers to make business decisions and reward success
- All of the company's district and regional managers began as store associates or store managers
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References
- ↑ Company IR website:http://ir.zumiez.com/phoenix.zhtml?c=188692&p=irol-irhome
- ↑ Investor Presentation, October 2007
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